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MarkAtkinsChairmanitistheonemostadaptabletochange.CharlesDarwin,OurWorldisChanging:TheChallengesofEmergingMarkets,UnderstandingVoiceoftheCustomerLocalizedproductizationMultipledifferentiatedmarketsegmentsandnewproductsinitiativesVaryingeconomicconsumeraffordabilitiesrequirelocalizedproductinitiatives,OurWorldisChanging:TheNewEconomyCompetitiveLandscape,DiscoveringyournewglobalcompetitorRapidlyevolvingnewproducts/technologiesfromemergingcountriesRDElowcost/pricechallengesBIC/RDEinvestinginpeoplevs.USA/EuropeinvestinginnewideasBIC/RDE3yearprojectGDPgrowth(2011-2013)5-8XUSA/EuropeBIC/RDEtripartinnovationvs.individualentityinnovation(USA/Europe),TheNewInnovationEconomyStrategy,TheNewInnovationEconomyStrategy:InnovationRequiresaParadigmShift,TheNewInnovationEconomyStrategy:FourPillarInnovationStrategy,LeadershipstrategyGlobalcollaborationstrategyInnovationIntelligencestrategyProductdevelopmentstrategy,“DominationThroughInnovation”,TheNewInnovationEconomyStrategy:LeadershipTheCEOCharter,EstablishaGlobal2010DecadeVisioninclusiveofemergingmarketsEstablishneweconomyinnovationmetricsTimetomarket,productsfornewmarkets,newproductsforexistingmarkets,globalcollaborationObjectivelyassessyourcorporateculture(riskadverse?)Mandateaninnovationparadigmshifttoobusytoinnovate(top-downapproach)PeopleandideasarecoretowinningInvestininnovationpeople,solutionsandinfrastructureLeadfromthefront,“TheCEOmustalsobeChiefInnovationOfficer”-A.G.Lafley,formerChairmanoftheBoard,PresidentandChiefExecutiveOfficerofProcterbuildhighbarrierstoentry,“DifferentiateDifferentiateDifferentiate”,InventionMachineYourPartnerIntheNewInnovationEconomy,InventionMachineYourInnovationPartner:GoldfiretheProductfortheNewInnovationEconomy,FastertimetomarketwithdifferentiatedproductsGlobaltechnologytrends/evolvingcompetitorsNewmarketsandrepurposingGreaterglobalcollaborationofpeopleandcontentOndemandsolutionsviainternalcontentaccess:LegacyproductdevelopmentBestpracticesVoiceoftheCustomerOndemandsolutionsviaexternalcontentaccess:1,100pre-indexeddeepwebsitesSpecializedtechnicalcontent,InventionMachineYourInnovationPartner:GoldfiretheProductfortheNewInnovationEconomy,Solutionsfor:FasterdiagnosticscausefinderPreventativemaintenanceSustainableinnovationintegratedwithyourbusinessprocessesOptimalconceptgeneration,GoldfireTheInnovationIntelligencePlatform,InventionMachineYourInnovationPartner:GoldfireConsultingfortheNewInnovationEconomy,AmorealignedconsultingmodelforourclientsStatementofworkvs.perdiemEngagementsfocusedonyourROIandvaluepropositionsEngagementstointegrateGoldfirecapabilitiesintoyourproductdevelopmentprocessesSpecializedworkshopsfor:Findingnewmarkets/partners/technologiesCreatingIPstrategiesGeneratingoptimalnewproductinnovationconceptsCreatingglobalInnovationIntelligenceEcosystems,InventionMachineYourInnovationPartner:CustomerProgramsTailoredtoYourNeeds,CustomerProgramshelpingyoupromoteinnovationinsideyourcompanyby:PromotingGoldfireInnovationSuccessstoriesDevelopingagreaterInnovationCommunityNetworkingyoutoexternalinnovatorsviatheGoldfireCommunityProvidinginnovationwebinars

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