电子商务英语 ECommerce English PPT 课件 Unit

5/26/2020,1,5/26/2020,2,Warm-upBackgroundInformationWordStudyBusiness-to-Consumer(B2C);Consumer-to-Consumer(C2C).(3)LargeenterprisesdominatedthefirstwaveofEC.ThesecondwaveofECincludesalargeproportionofsmallerenterprises.,5/26/2020,17,TheKeytoExercises:VocabularyA4B7C1D6E2F3G5,5/26/2020,18,TheKeytoExercises:Translation1但电子商务还包括很多其它商业活动，例如企业之间的交易活动，企业用以支持采购、销售、招聘、计划以及其他活动的内部业务流程。(2)B2B电子商务的所有参与者都是企业或组织。(3)B2C电子商务是指产品或服务由企业销售给个人。(4)正如互联网繁荣时代因为突然的成功导致不切实际的期望一样，这时的新闻报导的色彩又过分灰暗。(5)尽管互联网繁荣时代的高速发展和大规模投资的情况不大可能会再现，电子商务的第二次浪潮还是扑面而来。,5/26/2020,19,TheKeytoExercises:Translation2(1)shopontheInternet(2)allbusinessactivitiesconductedbyelectronicdatatransmissiontechnologies(3)bythetypesofentitiesparticipatinginthebusinessprocesses(4)newsandreportsaboutthe“dot-comboom”(5)thesecondwaveofEC,5/26/2020,20,TheKeytoExercises:ReadingMaterial1.D2.B3.C4.A5.D,5/26/2020,21,WordStudyretailn.零售aretaildealer(price,store)零售商(价格,店)asmallretailbusiness小额零售生意,5/26/2020,22,WordStudyauctionn.拍卖apublicauction公开拍卖buyathingatanauction在拍卖中买某物,5/26/2020,23,WordStudyoverlyadv.过度地Imnotoverlytired.我不太疲倦。overlyprotective过度防护的,5/26/2020,24,WordStudygloomyadj.阴暗的，悲观的Itisagloomyday.今天是阴天。gloomynews令人悲伤的消息gloomypredictions悲观的预测,5/26/2020,25,WordStudycolorvt.影响，歪曲Theinterpretationoffactsisoftencoloredbyprejudices.对事实的解释往往由于偏见而被歪曲。Youmustbeawarethatpersonalfeelingsmaycolorjudgment.你该知道个人感情会影响你判断的正确性。Thewarcoloredthelivesofallofus.战争影响了我们所有人的生活。,5/26/2020,26,WordStudyperceptionn.理解，感知amanofkeenperception感觉敏锐的人,5/26/2020,27,WordStudyexpansionn.扩张，膨胀Heatcausestheexpansionofgas.热使气体膨胀。thenewnationswestwardexpansion新国家的西部扩张,5/26/2020,28,However,electroniccommercealsoincludesmanyotheractivities,suchasbusinessestradingwithotherbusinessesandinternalprocessesthatcompaniesusetosupporttheirbuying,selling,hiring,planningandotheractivities.但电子商务（EC）还包括很多其它商业活动，例如企业之间的交易活动，企业用以支持采购、销售、招聘、计划以及其他活动的内部业务流程。,5/26/2020,29,Inthisbook,theterm“electroniccommerce”(EC)isusedinitsbroadestsenseandincludesallbusinessactivitiesconductedbyelectronicdatatransmissiontechnologies.在本书中，我们将采用电子商务（EC）这个词的最广泛的定义，包括通过电子数据传输技术进行的所有商务活动。,5/26/2020,30,AcommonclassificationofECisbythetypesofentitiesparticipatinginthebusinessprocesses.电子商务通常是按照参加商业活动的交易主体的类型来进行分类。,5/26/2020,31,AlloftheparticipantsinB2BECareeitherbusinessesorotherorganizations.B2B电子商务的所有参与者都是企业或组织。,5/26/2020,32,B2CECmeansretailtransactionsofproductsorservicesfrombusinessestoindividualshoppers.B2C电子商务是指产品或服务由企业销售给个人。,5/26/2020,33,ThemostcommonexampleofC2Cisonlineauction.最常见的C2C电子商务的例子就是网上拍卖。,5/26/2020,34,Fromahumblebeginninginthemid-1990s,ECgrewrapidlyuntil2000,whenamajordownturnoccurred.电子商务从20世纪90年代中期默默无闻地起步，突然开始迅猛发展，2000年陡然进入低迷期。,5/26/2020,35,Justastheunreasonableexpectationsforimmediatesuccessfueledthehighexpectationsduringtheboomyears,overlygloomynewsandreportscoloredperceptionsduringthisperiod.正如互联网繁荣时代因为突然的成功导致不切实际的期望一样，这时的新闻报导的色彩又过分灰暗。,5/26/2020,36,Althoughtherapidexpansionandhighlevelsofinvestmentoftheboomyearsarenotlikelytoberepeated,thesecondwaveofEC4iswellunderway.尽管互联网繁荣时代的高速发展和大规模投资的情况不大可能会再现，电子商务的第二次浪潮还是扑面而来。,5/26/202