湖南省高中英语 Unit1 Advertising Project精品课件 牛津译林版必修

Unit1,Advertising,Areyouawareoftheadvertisementsaroundus?,Advertisementsareanimportantpartinourdailylife.,Letsrecite!,Nowadays,wecanfindalmostwego.Wearesotothemthatweoftendonotevenhowmanyweseeandhear.Ididsomeonadvertisements,andhavesomeimportantinformationtowithyou.,advertisements,wherever,used,realize,inaday,research,share,ProjectDevelopinganadcampaign,Listentothefirstpassageandanswerthequestions.,Whatisanadcampaign?Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?,1.Whatisanadcampaign?,Anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.,2.Whatmediacanyouuseinanadcampaign?3.Whatquestionsshouldwefirstconsider?,1.Whoistheaudienceforyouradcampaign?2.Whatdoyouwantyouradcampaigntosay?3.Howdoyoureachyouraudience?,Wecanusedifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.,Readthepassageagainandfillinthetable.,ampaign,im,udience,arget,ppeal,eact,ays,cross,pproach,etermine,Anti-smokingadcampaign,Readthepassageandanswerthequestions.,Whatisthesubjectofthisadcampaign?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?,Whatisthesubjectofthisadcampaign?2.Whoisthetargetaudienceforthisadcampaign?3.Whatistheadcampaignaimedtodo?,High-schoolteenagers.,Todiscourageyoungpeoplefromsmoking.,Anti-smoking,Languagestudy,haveinmindfigureoutgettodoinordertodoinadvanceappealtosb/sthcareaboutbeconcernedwith/aboutgetacrossdependon,phrases,记住，知道弄清楚，弄懂让某人做某事为了做某事提前吸引，引起兴趣关心，在意感兴趣的，关切的把表达清楚取决于，依赖于,millionsofduetoresultincostsb/sthn.causedamagetochooseasdiscouragesbfromdoingconvincesbtodourgesbtodo,phrases,大量的由于，因为导致花费某人某物造成伤害选择为阻止某人做某事说服某人做某事力劝某人做某事,providewithinformaboutaswellbefullyawareofshocksbintodoingdiefromalltoosoonrelateto,phrases,提供某人某物通知某人某事也，和完全意识到警醒某人做某事死于过早，太早与有关,haveinmindfigureoutgettodoinordertodoinadvanceappealtosb/sthcareaboutbeconcernedwith/aboutgetacrossdependon,phrases,记住，知道弄清楚，弄懂让某人做某事为了做某事提前吸引，引起兴趣关心，在意感兴趣的，关切的把表达清楚取决于，依赖于,millionsofduetoresultincostsb/sthn.causedamagetochooseasdiscouragesbfromdoingconvincesbtodourgesbtodo,phrases,大量的由于，因为导致花费某人某物造成伤害选择为阻止某人做某事说服某人做某事力劝某人做某事,providewithinformaboutaswellbefullyawareofshocksbintodoingdiefromalltoosoonrelateto,phrases,提供某人某物通知某人某事也，和完全意识到警醒某人做某事死于过早，太早与有关,1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.句中using为现在分词，做_。Sometimelater,theybegantoeattheirmeals,usingtheirhands.,方式状语,2.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.getsb.todosth.让某人做某事我将让我的叔叔帮我解决这个问题。Iwillgetmyuncletohelpmesolvetheproblem.同义短语：havesb.dosth.,3.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.inorderto为了Helitacigaretteinordertocalmhismind.为了赚更多的钱，他工作到很晚。Inordertoearnenoughmoney,heworkedlateintothenight.,inorderto表示“为了、以便”，可以置于句首或句末。inorderthat表示“以便，为了”，后面接句子，位于句中，通常不位于句首。Iamsavingmoneyinordertobuyahouse.=IamsavingmoneyinorderthatIcanbuyahouse.,inadvance预先,提前在拜访他之前，我提前给他打了个电话。Beforevisitinghim,Icalledhimupinadvance.,4.Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.after引导的_;what引导的_,做_的宾语。Itistime(forsb)todo.是该做的时候了eg:十二点了，我们该去食堂吃午饭了。Itistwelvenow,so_,时间状语从句,宾语从句,decide,5.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealto迎合；有吸引力Theprogrammeappealsespeciallytoyoungchildren.Manynewspapersappealtothecrowd.,5.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?careabout关心Dontyoucareaboutthiscountrysfuture?carefor照顾,喜欢,介意,beconcernedwith/about感兴趣的，关注的Shewasmoreconcernedwithreadingthemagazinethandoingherhomework.beconcernedfor/about为担心,6