商务英语写作

商务英语写作,Partone,writtencommunicationanoverview,StructuringyourcommunicationsLanguageandtoneE-mail,Structuringyourcommunications,4pointPlan:简述（背景和基本信息）细节（事实和数字）回应或行动（结论）结尾(简单的一行),Details(1),Opening：ThankyouforyourletterofItwasgoodtomeetyouagainatlastweeksconference.WewishtoholdourannualconferenceataLondonhotelinSeptember.,Details(2),Centralsections:简单明了Conclusion(ActionorResponse)1.Pleaseletmehavefulldetailsofthecostsinvolvedtogetherwithsomesamplemenus.2.Ifpaymentisnotreceivedwithinsevendaysthismatterwillbeplacedinthehandofoursolicitor.Close1.Ilookforwardtomeetingyousoon.2.Ilookforwardtoseeingyouatnextmonthsconference.3.Apromptreplywouldbeappreciated.4.Pleaseletmeknowifyouneedanyfurtherinformation.(Notes:NotUsing-Hopetohearfromyousoon.),DearSirThankyouforinvitingmetovisityourstudioslastweek.Iwasmostimpressedbyyournewfacilities.Iamdelightedthatyoucanacceptourinvitationtoproduceavideotocelebratethecompanys25thanniversary.Thisisaveryspeciallandmarkinourhistory,anditisimportantthatthisvideoportraysbothpast,presentandfuture.Youpromisedtoletmehaveadraftoutliningyourthoughtsforthisspecialvideo.Ilookforwardtoreceivingthisbefore30Octobertogetherwithyourapproximatecostings.Ifyouneedanyfurtherinformationpleasegivemeacallon2575632.BestwishesJohnChenMarketingManagerSTElectronics,Languageandtone,Theweakestlinksinyourbusinesswriting(4points)10stepstogoodbusinesswriting,记住3R,引导读者（Reader）按照你的期望给予回应（Response），你就会得到所期望的回应（Results）。,Theweakestlinksinyourbusinesswriting(1),Somanyyoungpeoplewithsomanyold-fashionedexpressionsExamples:Werefertoyourletterof21stOctober2004.-Thankyouforyourletterof21October.Asspokeninourtelecontoday.-Thankyouforcallingme.Shouldyourequireanyfurtherclarificationpleasedonothesitatetocontacttheundersigned.-Pleasegivemeacallon2894222ifyouhaveanyquestions.,Theweakestlinks(2),2.Somanylong-windedexpressionsKISS原则-KeepItShortandSimple长单词，长短语，长句子，长段落不会打动任何人，只会把人搞糊涂。,Ishouldbeverygrateful-PleasePurchase-buyendeavor-tryCommence-startTerminate-end,Theweakestlinks(3),3.LetsgetmoreactiveArrangementshavebeenmadeforarepeatordertobedespatched(快递)toyouimmediately.-Ihavearrangedforarepeatordertobesenttoyoutoday.Thecauseofyourcomplainthasbeeninvestigated.-Ihavelookedintothismatter.,TheseminarwillbeconductedbyAndranChan.-AdrianChanwillconducttheseminar.Salesofthe007haveexceededallexpectations.-007saleshavegoneskyhigh.,Theweakestlinks(4),4.ColonsColonsColons(冒号)Date：29November2009(Thursday)Time：9.00amto5.00pmVenue：SheratonTowersHotel,Revised:DateThursday29November2009Time9.00amto5.00pmVenueSheratonTowersHotel,10stepstogoodbusinesswriting,RememberyourABCAccurateBriefClear,2.Becourteousandconsiderate立即回复所有信件如有可能，当天就回信。如不能立即回信，写个简短的便条说明原因。这将会树立商业信誉。理解并尊重收信人的观点。回信不要让对方觉得自己犯了错误。如果你对有些说法不认可，要机智应对，尽量不要冒犯对方。克制自己，不要用相同的预期回复冒犯你的信函。相反要礼貌作答，不能降低你的尊严。,3.UseappreciatetoneWecannotdoanythingaboutyourproblem.-Unfortunatelyweareunabletohelpyouonthisoccasion.Thisproblemwouldnothavehappenedifyouhadconnectedthewiresproperly.-Theproblemmayberesolvedbyconnectingthewiresasshowninthehandbook.,Yourtelevisionsguaranteeisup,soyouwillhavetopayforittobefixed.-Yourtelevisionsguaranteehasended,sounfortunatelyyoumustbearthecostofanyrepairs.IamwritingtocomplainbecauseIwasunhappywiththewayIwastreatedinyourstoretoday.-IwasmostunhappywiththestandardofserviceIreceivedinyourstoretoday.,通过变换语气，你能用不同的方式传达信息。因此认真选词是至关重要的。你既可以是咄咄逼人的，也可以是和缓友善的-这取决于你希望给人留下什么印象。,4.WritenaturallyandsincerelyIhavepleasureininformingyou-IampleasedtotellyouWedonotanticipateanyincreaseinprices.-Wedonotexpectpricestorise,Ishouldbegratefulifyouwouldbegoodenoughtoadviseus-PleaseletmeknowPleasefavouruswithapromptreply.-Ihopetoreceivedapromptreply.Pleasereverttoussoonest.-Ihopetohearfromyousoon.,5.RemembertheKISSprincipleintheverynearfuture-soonWewouldliketoaskyou-pleaseAtalaterdate-laterIntheeventthat-ifWithregardto-aboutInspiteofthefactthat-despite,句子中的单词数7-1015-2027ormore,第一次阅读即理解的读者百分比：95%75%4%,6.Usemodernterminology（语句）Weareinreceiptofyouletterof12June.-Thankyouforyourletterof12June.theabove-mentionedgoods-thesegoodsPleasefindenclosed-Ienclose,7.IncludeessentialdetailsMyflightarrivesat3.30onWednesday.-MyflightBA121fromLondonHeathrowshouldarriveatSingaporeChangiAirportat1530onWednesday12June.OursalesManagerwillcontactyousoon.-Mr.JohnMatthews,ourSalesManager,willcontactyousoon.,8.BeconsistentIconfirmmyreservationofasingleroomon16/7andadoubleroomon17Oct.-Iconfirmmyreservationofasingleroomon16Julyandadoubleroomon17October.ThepeopleattendingwillbeJohnWilson,GTurner,MandyHarrisonandBobfromsales.-ThepeopleattendingthenextcommitteewillbeJohnWilson,GloriaTurner,MandyHarrisonandBobTurner.,9.UseactivenotpassivevoiceThenewsystemwasdevelopedbyourstaff.-Ourstaffdevelopedthenewsystem.Theinvestigationhasbeenconcludedbyourclient,andthepaperworkhasbeensigned.-Ourclienthasconcludedtheinvestigationandsignedthepaperwork.,10.ComposeCLEARcommunicationsClearLogicalEmpathetic(设身处地)AccurateRight,Exercise1,DearSir,Wehavereceivedyourletterdated27March2009.Weareextremelydistressedtolearnthatanerrorwasmadepertainingto(关于)youresteemedorder.Pleasebeinformedthatthecauseofyourcomplainthasbeeninvestigatedanditactuallyappearsthattheerroroccurredinourpackingsectionanditwasnotdiscerned（了解）beforethisorderwasdespatchedtoyourgoodself（你方）.Pleasefindenclosedherewith（随同此信）acopyofournewcatalogueforyourreferenceandperusal（细读）.Kindlycontacttheundersignedifyourequireanyfutureclarifications.Verytrulyyours,ZachariahCreep&Partners,revised,DearMr.TanThankyouforyourletterof27March.Iamverysorrytohearaboutthemistakemadewithyourorder.Ihavelookedintothisandfoundthatthemistakehappenedinthepackingsection.Unfortunately