新编商务英语实训教程unit

UnitFifteenBusinessisaLoveStorywiththeWorld,SectionAReadingSkillsSectionBTextSectionCFastReadingSectionDCaseStudySectionECheerYouUp,TrainingObjectives1.Toimprovereadingskillsbymeansofskimming.2.Toenhancelearninginthenatureofbusiness3.Tolearnhowtobalanceyourfamilylifeandcareer.,SectionAReadingSkillsSkimming(II)Therearemanystrategiesthatcanbeusedwhenskimming.Skimmingisusedtoquicklyidentifythemainideasofatext.Whenyoureadthenewspaper,youreprobablynotreadingitwordbyword;insteadyourescanningthetext.Skimmingisdoneataspeedthreetofourtimesfasterthannormalreading.Peopleoftenskimwhentheyhavelotsofmaterialtoreadinalimitedamountoftime.Useskimmingwhenyouwanttoseeifanarticlemaybeofinterestinyourresearch.,返回,Therearemanystrategiesthatcanbeusedwhenskimming.Somepeoplereadthefirstandlastparagraphsusingheadings,summariesandotherorganizersastheymovedownthepageorscreen.Youmightreadthetitle,subtitles,subheadings,andillustrations.Inthissectionyouarerequiredtodothefollowingreadingtoimproveyourskimmingskill.,TaskSkimthefollowingpassageandchoosethebestanswer.Anextractfrom“ThePaththatLedNowhere”,ThemistcloudedHarrysviewashewokeupearlythatmorning.Lookingoutofhissashwindow,hehadexpectedtobegreetedwiththepromisedviewofrollinghillsandanimalsgrazinginthemeadowbelow.Instead,themistmeantthathecouldntseeformorethan20meters.,Harryhadlookedforwardtohisannualholiday.Workinghardinthecitycentre,thedailygrindhadstartedtogettohimandhehadhadlittletimeforpleasuressuchasrelaxation.Theholidayhadbeenbookedforweeks.Hehadlookedforwardtoacountryretreat,farawayfromthehustleandbustleofwork.Thisapartmentinaneighteenth-centurymansionhadcaughthiseyeasitpromisedexquisitecuisine,beautifulinteriordecorandarangeofcountrypursuitssuchasclaypigeonshootingandhorseriding.,ThisSundaymorningthough,manyactivitieswerecancelledduetothelow-lyingmist.Anxiousnottoletthedayslipaway,Harrydecidedthatawalkthroughthenearbyforestwouldenablehimtorelax.Sohesetoffjustafterbreakfast.Heheadedtowardstheforestwithasmallpackedlunchincasethemistpreventedhimfromreturningtothemansionbeforelunchtime.Ashewalkedalongthepath,thetwigssnappedunderhisfeetandthedewfromthetreesdrippedontohisshoulder.Harryheardthebirdssittinginthetreesabovehim,lettinghimknowthathewasntalone.,Hehadbeentoldaboutaclearinginthemiddleoftheforestthatwouldgreethimwithacomfortablebench,oftenusedinthewarmersummermonths.Harrythoughthewasheadingintherightdirectionbut,overanhourlater,hestillhadntreachedit.Bynowhewasgettingworried.Anotherhourpassed.thenanotherhour.hewasstillwalkingamongstthetalloaktrees.Hedecidedtorestandsatonafallentreetoenjoyhislunch.Feelingbetterafterarestandsomefood,Harrycontinuedtotrytofindhiswaybacktothecomfortofhisholidayaccommodation.Surely,hewouldbebacktheresoon.,TaskSkimandchoosethebestanswer.1.Theweatherinthisstorycanbestbedescribedas:sunnyB.mistyC.humid2.WhywasHarryintheapartment?A.Itwashisapartment.B.Itwashisparentsapartment.C.Hewasonholiday.3.Whatkindofstoryisthis?A.aromanceB.ahorrorstoryC.amystery,B,C,C,4.Whichofthesehastherighteventsintherightorder?Harryeatshislunch,andthendecidestogoforawalk.However,hegetslostandhastostayovernightatahotel.B.Harrygoesonholiday,decidestogoforawalk,looksforaclearingbutdoesntfindit,stopsforlunch.C.Harryeatshislunch,thengoesbackhometosleep.5.Apartfromthebirds,therewerelotsofanimalsintheforest.A.TrueB.FalseC.Doesntsay,B,C,SectionBTextBusinessisaLoveStorywiththeWorldBeforeyoureadthetext,thinkabouttwoquestions.1Whenandhowdidbusinesshappeninthehistory?2Whatkindofimagedoyouhaveofbusinesspeople?,返回,.,ReadingEvaluation,547WordsSuggestedReadingTime:8minutes,Directions:Catchthemainideaofthetextbyskimming.BusinessisaLoveStorywiththeWorld,“Businessismylovestorywiththeworld,”anentrepreneur1remarkedsocomfortingly.Inthiscoldand“realistic”world,suchwordsofgracearelikelong-awaitedraininaparched2seasontoallthosewhohearit.,Thehumansocietyhas,fromtheverybeginning,hasbeenagroupofpeoplewhorelyupononeanothersvirtues3forsurvival.Livinginthisworldisnoeasytask.Asingleindividualisfarinadequate4inmeetingallhisneeds,andhehastolooktootherstocoverhislacks.Therefore,nooneisselfsufficient,muchlessaself-madeperson.Acarpentermayboastofhisgoodskillsinmakingfurnitureandbuildingahouse,butthetimeofhungerwillcallhimtoseekthevirtueofafarmerforfood.Conversely5,afarmermayknowallaboutgrowingvegetablesandraisinganimals,butthetimeoffrost,wind,andrainwillprompthimtoseekthevirtueofacarpenterforthecomfortofashelter.,Whenpeoplecometogether,exchangesnaturallyhappen,businesshappens,andithappensforhelpingandcomfortingoneanotherforsurvivalandthepromotionofacommonwealth.Becauseofthis,menarenaturallycalledtoappreciate,love,andrespectoneanother,andthespiritoffraternity6becomesthedominatingcodeofconduct.Therefore,business,intermsofpromotingeachotherswelfaresandexchangingvirtues,isindeedalovestorywiththeworldthebrotherlyloveformankindisthefundamentalandoriginalpurposeofbusiness.,Whenamaninvestsinanenterprise,heisdemonstratinghisprofessionalskillswiththepurposeofservingthepeople,anddoinghispartinpromotingthewelfareofthecommunitywhereinheisliving.Theenterprisebecomesalighthousethatbeacons7peopleintimeofparticularneeds,payspeoplefortheserviceasarespectandhonorforthelaborofthebusiness,andmaintainsandpromotesit.Businessismeanttobethebindingbeltthattiespeopletogetherinaharmoniousandcozycolonyofmankind.,Regardlessofitsfundamentalmeaning,businessdoesnotseemtoenjoyagoodreputationithasalwaysbeenassociatedwithsuchjudgmentsascraftiness,lackofcandor,crookedness,andgreed.Awell-knownChinesesayinggoes:“Nomerchantiswithoutmischief.”Peopleadmirethefinancialstatusofabusinessmanbutcontempthismanneroflifesimultaneously.Toadegree,thepublicpsychicscouldbeinterpretedas“thesourgrape,”butforpeopletopasssuchjudgmentshasnotbeenwithoutreason.Inbusinessscenarios8,peopleappeartobeignorantofwhatbusinessismeanttobe,andtheytendtoemploycraftinessinpursuitofgains.Theycheatandtakeadvantagewheneveranopportunitypresentsitself.,Nowadays,theworldseesadrasticdeclineofbusinessmorals,andpeoplearemetwithmoreliesthansincerity.Also,goodsareboughtwithmoreworriesthancomforts.Falseadvertisements,falsepromises,cheating,shoddy9qualities,paymentevasions10,etc,areinarisingtrend.“Businessisruthless,”abusinessmanisheardtohaveremarked.Whenbusinessbecomesruthless11,thelovestorystops.Theparadiseofaharmoniouscommonwealthwheremencherishandpromoteoneanotherwillthenturnintoajunglewhereonlythestrongestandcraftiestsurvive.Adaptedfromhttp:/www.E,SomeUsefulWebsitesaboutBusiness,NewWordsandExpressions,1.entrepreneurntrprn:n.apersonwhoorganizes,operates,andassumestheriskforabusinessventure.e.g.One,especiallyanentrepreneur,thatundertakesataskorjob.2.parchedp:tta.driedoutbyheatorexcessiveexposuretosunlighte.g.Thelandinthisregionisdryandparched.,Readthroughthenewwordsandexpressions,andthenwritedowntheequivalentinChinese.1.企业家2.炎热的,3.virtuev:tju:n.moralexcellenceandrighteousness;goodness.e.g.Virtueisfairerfarthanbeauty.4.inadequateindikwita.insufficient.e.g.Hisincomeisinadequatetomeettheexpense.5.converselyknv:sliadv.Oppositelye.g.Conversely,intelligentbeingswhicharejustbeginningtodeveloponremoteworldsmaybereadytopickupoursignalsinthousandsofyears.,3.德行,美德4.不充分的,不适当的5.倒地,逆地,6.fraternityfrt:nitin.thequalityorconditionofbeingbrothers;brotherliness.e.g.Heisamemberofthemedicalfraternity.7.beaconbi:knv.lightene.g.Thislightbeaconsaircraftdiscovertheirposition.8.scenariosin:riun.anoutlineoramodelofanexpectedorasupposedsequenceofeventse.g.Fortherestofthedaytheportpresentedascenariooffuriousproductivity,guaranteedtowarmthecocklesofthedockbosssheart.,6.兄弟关系,友爱7.照亮8.某一特定情节,9.shoddydia.ofpoorqualityorcraft.e.g.Ournewwashing-machinekeepsbreakingdownitsentirelyduetoshoddyworkmanship.10.evasioniveinn.theactoraninstanceofescapinge.g.Thesenatewascensuredforincometaxevasion.11.ruthlessru:lisa.havingnocompassionorpity;mercilesse.g.Heshowsruthlessdisregardforotherpeoplesfeelings.,9.以次充好的,假冒的10.逃避,借口11.无情的,残忍的,Task1Arethefollowingstatements“Right”or“Wrong”?Ifthereisnotenoughinformationtosay“Right”or“Wrong”,choose“Doesntsay”.ForeachstatementmarkoneletterA,BorCinyourbook.1.Thenatureofbusinesshaschangedbecauseofsocialdevelopment.RightB.WrongC.Doesntsay2.Onlyfarmerscansurvivebythemselvesbecausetheygrowcrops.A.RightB.WrongC.Doesntsay,B,B,3.Businessmenneedmoremoraleducation.RightB.WrongC.Doesntsay4.Whenbusinessbecomesruthless,thewholeworldwillbecomeaterribleplace.RightB.WrongC.DoesntsayInordertomakethisworldabetterplace,weshouldpaymoreattentiontotheeducationofthenextgeneration.A.RightB.WrongC.Doesntsay,C,A,C,Task2Ineachquestion,whichstatementiscorrect?MarkoneletterA,BorCinyourbook.Nooneisselfsufficient,muchlessaself-mademan,inastrictsenseofword.Nooneissatisfiedwithwhathehas.B.Everyonehastodependonotherstosurvive.C.Noonecanmakehimselfhappy.,B,2.Inpara.2,theexamplesofcarpenter,farmerarementionedto_.tellushowmanykindsjobsintheworld.explainnoonecanlivebyhimself.C.illustratetheimportanceofeachprofession.,B,3.Business,intermsofpromotingeachotherswelfaresandexchangingvirtues,isindeedalovestorywiththeworld.Businesscanbesomethingnicebecausepeoplecometogethertoexchangefortheirneeds.Businessneedspeopleslove.C.Peopletradebecausetheyneedlove.,A,4.Theenterprisebecomesalighthousethatbeaconspeopleinthetimeofparticularneeds.A.Theenterpriseissopowerfulthateveryonewantstoworkforit.B.PeopleneedtoworkinthisenterpriseC.Peoplecangettheserviceandatthesametimetheyshowrespectandhonorforthelaborofthebusiness.,C,5.Inthebusinessscenarios,menappeartobeignorantofwhatbusinessismeanttobe,andtheytendtoemploysomecraftinessinpursuitofgains.Somebusinessmenemploymanyworkerstoearnmoney.B.Somebusinessmenevenusesomebadwaysjustforgainingprofitsandignorethetruemeaningofbusiness.C.Somebusinessmendontknowtherealmeaningofbusiness.,B,Task3Workinpairs.Answerthefollowingquestions.,1.Whydidtheauthorsaythatfromtheverybeginningofhumansocietypeoplerelyupononeanother?2.Whatisthenatureofbusiness?3.Whathappenedwhiledoingbusinessinreality?4.Whatdoyouthinkofthepsychologicalphenomena“thesourgrape”?5.Whatwillhappentousifwecontinuecheatingandtakingadvantageofothers?”,Task4Questionsfordiscussion.Whatdoyouknowaboutbusinessandwhatdoyouthinkaretherulesinbusiness?Doyoutotallyagreewiththeauthor?,SectionCFastReadingPassageOneReadingEvaluation,533wordsSuggestedReadingTime:6minutes,返回,SectionCFastReadingPassageOneChoosingaCareerOverLoveDirections:Catchthemainideaofthetextbyskimming.Thechoicebetweenhavingacareerormakingtimeforloveisanextremelypersonalandindividualdecision.Therearemanyfactorswhichcanaffectyourchoice,andtherearemanypeoplewhohavediscoveredhowtoachieveahealthyworklifebalancethatallowsthemtohaveboth.Careersandlovefulfillusindifferentbutimportantways.Havingasolidcareergivesusasenseofaccomplishmentandselfworth,asidefromthepracticalitiesofpayingthebills.,Thentherearethosewhomeasuretheirsuccessintermsofhavingapleasantandrewardinghomelife.Theydeveloptheiridentitiesbasedupontheaccomplishmentsoftheirchildren,andderivetheirselfworththroughtheloveandsupportofaspouse.Sowhathappensifyoucannotordonotwishtomakeroominyourlifeforboth?Whilethehappiestandhealthiestpeoplehavemanagedtodevelopaworklifebalancethatallowsforboth,itmaynotbeforeveryone.Considerthesefactorswhenponderingwhichismoreimportantforyou.,Yourcareermaybemoreimportantwhenyouareyoung.Manypeoplethesedaysfocusoncareersfirstandfamilylater.Thereasoningisthat,whileyouareyoungandunencumbered,youhavethetimeandenergytofullydevoteyourselftoacareer.Onceyougetmarriedandbegintobuildafamily,muchofyourtimeandenergy-bynecessity-becomesdevotedtoyourfamily.Thisisasitshouldbe.Youshouldnotstartafamilyunlessyouarewillingtodevotetimeandattentiontoyourlovedones.,Manypeoplewhoaccomplishgreatsuccessintheircareerswhentheyareyoung,andestablishthemselvesinasecureposition,arethenmorewillingandcomfortablelaterontodevotethemselvestofamily.Bythetimetheydosettledown,theyaremorepreparedtohandletheresponsibility.Fallinginlovecanbebetterwhenyouareolder.Moreandmorepeoplethesedaysarechoosingtowaitwhenitcomestomakingdecisionsaboutfamily.Itisnotunusualforpeopletodelaymarriageuntiltheirlate30soreventheirearly40s.,Delayingfamilydecisionsallowsyoutobebetterpreparedforthoseobligations,andcreatesabetterlikelihoodthatyouareintouchwithyourmostimportantgoalsandvalues.Youhavehadtheopportunitytocompletelygrowup,greatlyreducingthechancesoffeelinglikeyouare“missingout.”Youhavehadthechancetopurgethefoolishnessofyouthfromyoursystemandarenowconfidentwiththewisdomofmaturity.Whataboutchoosingboth?Ifyoucanfindaworklifebalancethatallowsyoutoexperiencethejoysofloveandmaintainasuccessfulcareer,youwillhaveatrulyhappyandrewardinglife.,Thetrulyhealthyandwellbalancedpersonwillrecognizethebenefitsofhavingboth.Heorshewilltakestepstoachievetheworklifebalancenecessarytoassurethecontinuationofcareergrowthwhilenurturingandmaintainingthehealthofpersonalrelationships.Itisonlywhenwecanmaintainthisdelicatebalancethatwearelivinglifetoitsgreatestpotential.Fromhttp:/www.E,TaskFillintheblanksaccordingtotheunderstandingthestructureofthepassage.Para.1Introduction:Thechoicebetweenhavingacareerormakingtimeforloveisanextremelypersonalandindividualdecision.Para.2Whatarethebenefitsofhavingasolidcareer?Itcangiveus_,_,_Para.3Somepeoplemeasuretheirsuccessintermsofhavingapleasantandrewardinghomelife,asenseofaccomplishmentselfworthpayingthebills,Para.(4-9)factorsoneshouldconsiderwhen_._.(para.5-7)(2)_.(para.8)(3)_.(para.9)Para.(10-11)Conclusion:_.,ponderingwhichismoreimportant.,Yourcareermaybemoreimportantwhenyouareyoung.,Fallinginlovecanbebetterwhenyouareolder,Choosingboth,Itisonlywhenwecanmaintainthisdelicatebalancethatwearelivinglifetoitsgreatestpotential.,PassageTwoReadingEvaluation,486wordsSuggestedReadingTime:5.5minutes,Directions:Catchthemainideaofthetextbyskimming.AsuccessfulOlympicGamesneedseveryoneinvolved,andevenordinaryfanscandotheirpartbyboycottingfakeOlympicmerchandise.InNovember2005,theChineseOlympicmascots,theFiveFuwa,wereannouncedandsincethen“fakeFuwa”haveflourishedthroughoutthenation.Theinternetisrifewithreportsontheproduction,distributionandsaleofphonyFuwa.,PassageTwoSayNo,TheOlympicIntellectualPropertyRights(IPR)protectioncampaignisnotjustfortheOlympicorganizers,partners,orotherOlympic-affiliatedcompanies.ThecampaignisalsoagoodplatformtodemonstratetheintegrityandunityofChinesecitizens.Thegovernmenthasvariousmeasurestocrackdownonviolatorswithaseriesofregulations.Accordingtotheregulations,oncegoodsareidentifiedasfake,theycanbeimmediatelyconfiscatedanddestroyed.Finescanbeasmuchasfivetimestheestimatedillegalincomefromthepiratedgoodsandupto50,000yuanwithoutanyknownincome.,ItsgenerallynottoodifficulttotelltheauthenticFuwafromthefakeones.EveryofficialFuwahasasecuritytagonthelogoandallareonlysoldinauthorizedshoppingmallsandonofficialwebsites,notinoutdoormarketsandsubwayexits.ThefakeGamesproductsareoftenmadewithshoddymaterialswithnolabelsorauthenticationcertificatesandsomeofthephonyFuwaarefilledwithindustrialwastesuchasblackmoldycotton,whichcanthreatenpeopleshealth,especiallychildrenandtheelderly.Evenso,somepeoplestillknowinglybuyfakeOlympicsouvenirswiththeexcusethatthepricesoftherealdealsaretoohigh.,Buttoappealtoallbudgets,theBeijingOrganizingCommitteefortheGamesofthe2008Olympiad(BOCOG)developed300Fuwa-relatedproducts,includingstationery,toys,clothing,accessories,preciousmetalmedalsandbadges,withthepricesrangingfromeightyuantotensofthousandsyuan.Sobothchildrenandthehigh-endcollectorscanfindauthenticproductstheycanafford.AndbuyingauthorizedOlympicproductsisalsoagoodwaytocontributetotheconstructionoftheBeijingGames,asportionsofthesalesrevenueareusedtohelpfinancetheeventsinfrastructure.,AccordingtoBeijingsOlympicbudgetreportandtheChinas10thFive-yearplan(2001-05),thetotalinvestmentontheOlympicGameswillreach280billionyuan,whichwillbemainlyinvestedininfrastructurerelatedtotraffic,theenvironment,andpublicinformation.“BasedontheexperienceofpreviousOlympicGames,theincomefromOlympicmascotsusuallyaccountsfor10percentofthetotalOlympicrevenue.AsChinahasalargepopulation,themascotsrevenuecouldaccountforanevenlargerproportion,say15percentormore,”saysHuangWei,theseniorconsultantwithBeijingDevelopmentandReformCommission.,TheIPRbattlesarelikelytobecomefiercerastheclockwindsdowntoAugust8.So,tohelpwintheanti-piracybattlesay“no”tothepeddlersanddialtheIPRhotlineat12315toreporttrademarkinfringementcases.FromChinaBusinessWeekly,March17-23,2008,TaskReadtheabovepassageandthenjudgewhetherthefollowingstatementsareTrue(T)orFalse(F).()1.EveryoneinthecountryhastheresponsibilitytoboycottfakeOlympicproducts.()2.FakeFuwasaremuchcheaperthantherealonesandhavegoodqualityaswell.()3.FakeFuwasaresoldeverywherenowinChina.()4.Governmentslackregulationsorlawstocrackdownonviolators.()5.TheIPRproductioncampaignisnotjustfortheOlympicorganizers,partnersorotherOlympic-affiliatedcompanies,butalsoforthecustomers.,T,F,T,F,T,SectionDCaseStudyDirections:Readthefollowingcasewithin2minutesandshowoffyourwits.Sincethelate1980s,youngpeopleinChinagottoknowtheterm“DINK”(DoubleIncomeandNoKids),andsomeevenfollowedthisbyabrandnewlifestyle.Astheconceptionof“DINK”wasstronglyagainstChinesetraditionalvaluesthatthemorechildrenyouhave,thehappieryourfamilywillbe,“DI