沪光专题策划案

昆山沪光汽车电器有限公司 A Proposal For KUNSHAN HUGUANG AUTO HARNESS CO.,LTD 电视形象宣传片提案阶段 工作文件项目提要 目标客户: 昆山沪光汽车电器有限公司 项目定义: 企业形象电视宣传片 项目时长: 约6分钟 项目语种: 中、英文双语配音（男声） 项目格式: DVD单播光盘（MPGE-2） 图幅标准:1.85:1 （35mm遮幅） 拍摄标准: ITU-RBT601（STV PAL-D） 采样标准: Y:U:V=4:4:416Bit 版权使用: 自拍非版权曲库音乐目标客户自有资料 系统报价：5.3万元（RMB）工作脚本解说画面字幕音乐音效备注汽车，现代人类的双脚。Automobilesmans feet in modern society.汽车驶过，风卷起落叶。一组汽车行驶镜头音乐起。绵长低音。节奏改变，1/16拍（产品之于人的阐述）在钢铁的外表下面，汽车有着自己的神经网络。它借此与人类交流，接受指令并传达信息。With the iron crust, a car has its own nerve net, by which it communicates with man, accepts instructions and transmits information.低机位，汽车入，停下。人下车后镜头升至正俯。换背景。实景汽车变为整车线束图。切局部线束图一组，闪亮红点。正侧整车线束图，快拉出。由极远拉目标客户中英文全称字幕插入音效如何看待自己的产品，就是如何表达自己。让汽车和人类对话。这是沪光人的持之以恒的工作和梦想。Making automobile communicate with human beings, this is the persistent work and dream for KSHG.（昆山沪光，KUNSHANHU）字幕翻转出目标客户logo，推近，logo园为地球，继续推近穿云。（特技字幕）高潮，段落结束音效约第40秒Logo的考量待定二十年前，长三角一个名不经传的村庄上，昆山沪光生产出了第一根线束。Twenty years ago, in an inconspicuous town of RYD, KSHG succeeded in producing its first harness.俯穿云接稻田，线束特写。过云。音效庆典的考量。今天，在昆山市张浦镇南港经济开发区。五万四千平米的厂区内，昆山沪光公司八百名训练有素的业内精英，正携手为汽车工业源源不断地输送优质的汽车线束。Now, in the 54,000 square meters factory buildings in Nangang Development Zone, Zhangpu Town, Kunshan City, 800 well-trained employees are working together for producing high quality harness for auto industry.工作内景（现场声）音乐起（概貌与形象）二十年来，昆山沪光公司一直专注于汽车线束的开发与生产，积累了丰富的行业技术和经验，具备了完整的线束产品开发能力。产品涵盖家用轿车、商用轿车、中型和重型卡车，以及大型巴士的整车线束，成为大众、西亚特、奇瑞、江淮、上汽等国内外知名汽车厂商的合作伙伴。同时，与东风日产、比亚迪、上海大众、南汽名爵等著名汽车厂商的业务也正在快速接洽之中。2001年以来，昆山沪光的业绩以每年超过百分之三十速度递增。预计2010年销售额将超过5亿元人民币。二十年的持之以恒、追求卓越，昆山沪光终于将成长为中国最大的民营汽车线束生产商。In these twenty years, KSHG has been concentrating on harness R&D and manufacturing, which has accumulated abundant technology & experience for harness manufacturing and has been capable of whole car harness manufacturing. Currently KSHGs products cover from the whole car harness for family vehicles, commercial vehicles, medium trucks, heavy trucks to that of buses, etc. KSHG has become the partner of famous OEMs in both domestic and oversea markets, such as VW, SEAT, Chery, JAC, SAIC.At the same time, the company is approaching actively with those well-known OEMs like Dongfeng Nissan, BYD, SVW, NACMG about business relationship establishment.Since 2001, KSHG has increased the turnover for more than 30% per year. It is estimated that in the year of 2010, KSHG will reach 500 million RMB in sales. For the twenty years persistence and pursuance, KSHG has grown into the biggest private-owned harness manufacturer in China.陈总阅读、相关高层带领客户参观生产线（资料？）、生产线上的产品整车线束图配相关汽车厂商logo握手投影仪会议室，会谈增长柱状图动画加跳变数字，化厂区全景。音乐收（兼顾视觉、接受优先的信息排列，突出公司实力和市场地位）（合作厂商待确定）今天，在昆山沪光公司，65名资深产品开发工程师，在24小时随时启动的快速应变机制支持下，随时对客户的要求做出响应，迅速完成设计或工程变更。Today, regulated by the fast response rule that requires acting within 24 hours, 65 qualified technical engineers are ready to react to customers requirement or engineering modification.在昆山沪光公司的厂房里，装备着15 套瑞士和日本进口的全自动开线压接机，4台德国进口的超声波焊接机，以及自动绞线机、气动导线剥皮机、电脑自动检测台、端子压接机等先进设备，另有300多种端子的压接模具，24条汽车线束生产流水线构成了每日1600台套汽车线束的生产能力。再配合以柔性化的生产管理，使客户的紧急订单在沪光得到快速的应急响应并迅速形成产品，满足客户的需求在昆山沪光得到了进一步体现。KSHG is furnished with 15 automatic cutting and crimping machines imported from Switzerland and Japan, 4 Ultrasonic Wielding Machines imported from Germany, automatic wire twisting machines, air operated barker, conductivity tester machines, crimping machines and other advanced equipment. The company is also equipped with more than 300 crimping molds and 24 assembly lines. All these have ensured the daily capacity of 1600 sets whole car harness. With additional flexible production management, rush orders can be put into production quickly to meet customers requirement. This is the further evidence of meeting customers requirement.为了保证产品质量的可靠性和对产品质量实施有效的监控，昆山沪光装备了可程式恒温恒湿试验箱、盐水喷雾试验机、端子截面积剖面分析仪、专用高精度直流稳流稳压电源、端子拉力试验机、阻燃和耐油等试验设备，保证产品能够满足国家、行业以及客户的标准要求。For quality reliability and effective monitoring, KSHG has founded a laboratory with programmable temperature & humidity chamber, salt spray tester, high precision DC rated voltage power, pull-out force tester for terminal, oil & fire resistance equipment, etc, which can ensure the product quality conforming to standards and requirement of nation, industry and customers. 早在成立之初，昆山沪光就把产品质量立为公司的第一目标。秉承至今，在全公司上下确立了“开拓进取、追求卓越、永不满足”的质量方针和质量意识。公司先后通过了ISO9000、QS9000、VDA6.1、ISO/TS16949质量管理体系和ISO14001环境体系认证。Since the very beginning of foundation, KSHG has set “reliable quality” as its first goal. Inheriting such idea, the company has established its quality policy and quality consciousness as “pioneering and enterprising, pursuing excellence and never satisfied”. KSHG has got ISO9000, QS9000, VDA6.1 and ISO/TS16949 certificates for quality management system and ISO14001 certificate for environment system.历年来多次被主机厂评为优秀供应商称号。并获得了国家高新技术企业和产品、江苏省高新技术企业、江苏省高新技术产品、江苏省省级技术中心，以及苏州市明星企业、苏州市百强民营企业等一系列殊荣。In these years, besides the “superior supplier” authorized by many OEMs, the company has also been recognized as National High-tech Corporation and Products, High-tech Corporation in Jiangsu Province, High-tech Center at the Provincial Level in Jiangsu Province, Star Corporation in Suzhou, One of the Top One Hundred Private-owned Corporation in Suzhou, etc.生产节点，包含一些降格拍摄。质检工作镜头，构图右侧留空出字幕证书特效3D Logo扫换设备名称，对应开拓进取、追求卓越、永不满足音乐起，轻松的跳跃感节奏渐快变奏音乐收音效（生产、产品质量，追求卓越段落昆山沪光公司的产品获得了市场的广泛赞誉。公司也获得快速发展。KSHGs products are widely praised in the market. Meanwhile, the company has developed quickly as well.但胸怀远大的沪光人却从未满足。通过现代化管理，昆山沪光公司继续致力于为客户提供更为满意的产品和服务。However, ambitious KSHG is never satisfied. The company is consistent with providing better qualified products and better service for customers by their modern management. 在昆山沪光新落成的智能化厂区，遍布着160个终端270台计算机。依赖先进的企业计算机网络，昆山沪光公司将产品数据管理、企业资源计划、制造执行系统、人力资源管理、供应链电子数据交换、以及办公自动化、决策支持、企业信息门户等各大系统合而为一，形成了合理、完整、高效的企业管理与运营平台，全面提升企业竞争力。In the new completed facility, there are 160 terminals and 270 computers. Relying on the advanced computer network, KSHG has established a proper, complete and effective management and operation platform through integration of PDM, ERP, MES, HRM, EDI, OA, BI, and EIP. which promotes a lot in the company competition capability.在这个平台上，昆山沪光还实现了信息共享和同步开发，获得了更强大和快捷的产品研发能力。Based on the platform, KSHG has reached the goal of information share and product synchronous development. The platform has also ensured KSHG more stable and fast product R&D capability.在沪光人看来，服务也是沪光产品的一部份。昆山沪光公司又向客户提供优质的贴近式服务，向主机厂派驻产品研发工程师，并建立三维设计工作站，辅以现场服务代表，同步并快速地接收客户的相关信息和需求，对主机厂的配合更为主动及时。In KSHGs opinion, service is also a portion of its product. The company provides the customers with superior heart-felt service by dispatching R&D engineers to OEM, setting 3D designing working stations in OEMs and having on-site service persons to receive customers information and requirement synchronously. The whole measures make the cooperation with customers more actively and duly. 所有的这一切，都见证着沪光人追求卓越、永不满足的信念。All the above has witnessed the companys faith of pursuing excellence and never satisfied.鼓掌公司高层会议。厂区外景，中心机房。“六合一”特效。秘书打印，请老总签字。研发团队条码应用成本字幕特效会议室会谈接电话，传真办公室生产各系统名称音乐起华丽特效音效音乐收（从“为客户”的角度阐述公司竞争力，不满足老总同期：（社会在进步，客户的需要也在变化。假如我们昨天做到一百分，今天还要从零开始。我们将持之以恒地生产让客户满意的产品。这是我们沪光公司最核心的理念，也是沪光人的价值和光荣。）The presidents word: (The society is moving ahead, so does the customers requirement. Even though we got 100 yesterday, we have to start from 0 today. We will persist in producing high quality products for our customers. To KSHG, it is the most important idea, and it is also our value and glory.（核心理念）对客户的一切服务，都需要人来完成。正是每一个员工的努力与成就、每一位客户的关怀与信任，凝聚成为昆山沪光今天的成长与发展。昆山沪光公司一直以感恩之心看待自己的成功历程，将努力回报客户，承担更多社会承任，奉献更好的产品于人类及汽车工业。For all services to customers, human is needed.It is each employees effort & achievement and each customers attention & trust that accomplish KSHGs growing and development.For the companys successful history, KSHG do appreciate a lot to many people. KSHG promises to do much better to customers, taking more responsibility to the society, producing better qualified products to man and automotive industry.昆山沪光公司，持之以恒，追求卓越！KSHGpersist