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KRAFTFOODSGROUPINC,卡夫食品公司,Maketodaydelicious,business,1,Index,BriefIntroduction,MainProducts,values,PublicBenefitActivities,FuturePlans,Innovation,2,introduction,America,NorthfieldIllinoisaChicagosuburb,Headquartered,KraftisaAmericangrocerymanufacturingandprocessingcorporationcoreproductline:coffeecandydairyproductsdrinks.,3,KRAFT,4,History,JamesL.Kraftbegansellingcheesefromthebackofawagon(马车),BeacquiredbyMorris,BeindependentandacquiredDanone(达能),AcquiredCadbury（吉百利）,1903,2010,1988,2007,5,Theworldsthirdlargestfoodcompany,KRAFT,1,5,6,3,4,2,6,inrevenueBrandsmarketedinworldwidebrandsTradedonNASDAQ(美国)全国证券交易商自动报价系统协会),KRAFT,165countries.,110,000workers,$35billion,Ninebilliondollars,Achievements,3,7,Ourmanagementteam,OrientationprogramsTheKraftFoodsLeadershipCompetencyModelAcoretrainingcurriculumlinkedtocareerstages;Performanceappraisalanddevelopmentfeedbackforeveryone;SeniorLeadersastrainersintrainingprograms;Regionalbasedactionlearningprogramtounlockpotentialoftalent;Communityoutreachandvolunteeropportunities;,IreneRosenfeld,EmployeeDevelopment,KRAFT,=,8,KRAFT,Wekeepitsimple.,Weinspiretrust.,Weactlikeowner.,Weareopenandinclusive.,Wediscuss.Wedecide.Wedeliver,9,Weinspiretrust.Weactlikeowner.Wekeepitsimple.Weareopenandinclusive.Wetelllikeitis.Weleadfromheadandtheheart.Wediscuss.Wedecide.Wedeliver.,Values,10,Innovationisajourney,labsforchemicalandflavoranalysis,attractbestR&Dstaffs,encourageopeninnovationcreateawin-winsituation,MakeTodayDeliciousisourvision,highfoodqualitystandard,InventdeliciousfoodsImprovelifequality,11,labsforchemicalandflavoranalysis,theSuzhouAsiaPacificBiscuitsR&DCenter,Itisequippedwithpilotlinesandsensoryteamsfornewproductdevelopment.TheyprovidesolidbasisforKraftFoodsChinatoenrichitsproductlinesandleadinfoodinnovationinChina.,12,Inventdeliciousfoods,invitethebestR&Dstaffestablish6R&Dcentersinworld.In2010,innovativeproductsinChinaOREOIceCreamFlavorMini-snackbiscuits.PacificWholeGrainAllenjoyedgreatsuccessamongChineseconsumers.,13,encourageopeninnovation,collaborationwithexternalsupplierstoexploreopeninnovation.Innovativeproductscreateawin-winsituationforbothKraftFoodsandoursuppliers.,AllSqueezeMayo,Bagel-fuls,peelsealpackaging,14,PublicBenefitActivities,KraftHopeKitchen,MakeaDeliciousDifferenceweek,CharityDonation&GivingBackToCommunity,15,KRAFT,Amount,Year,Details,PublicBenefitActivities,16,FUTUREPLANS,Four-partstrategicplan:Makingitspeopleit
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