特许经营是指特许经营权拥有者以合同约定的形式

4Franching,Aimoflearning:Inthisunit,learnersareexpectedto:-learnthebusinesstermsandexpressionsconcerningfranchising;-thebusinessconceptsconcerningfranchisng-designfranchisingprogramsfeasibleinrealbusinesssituationTimerequired:6hours,Backgroundknowledge:特许经营是指特许经营权拥有者以合同约定的形式，允许被特许经营者有偿使用其名称、标志、专有技术、产品及运作管理经验等从事经营活动的商业经营模式。特许经营一词译自英文franchising，目前国内对franchising这个词的翻译和理解大致有两种：一种译为特许经营。把特许经营组织与连锁店、自由连锁、合作社等并列，属于所有权不同的商店的范畴。这种译法与西方市场营销学的界定是一样的，是一种常用的翻译方法。另一种译为特许连锁。认为特许连锁是连锁店的一种组织形式，与公司连锁、自由连锁并列为连锁的三种类型。,Backgroundknowledge:特许经营作为一种商业经营模式，在其经营过程和方法中有以下四个共同点：个人对商标、服务标志、独特概念、专利、商业秘密、经营诀窍等拥有所有权。权利所有者授权其他人使用上述权利。在授权合同中包含一些调整和控制条款，以指导受许人的经营活动。授许人需要支付权利使用费和其他费用。,LeadinKeyvocabularyfranchising特许经营franchisor特许经营许可权人franchisee特许经销代理人openabusiness开设店面initial最初的franchiseefee特许经营费用frontendfee特许经营费用royalty特许权费/专利费managementservicefee管理服务费annualturnover年营业额,advertisingfee广告费operationmanual操作手册masterfranchisee主经销代理商supervise监管principaladvantage主要优势seekapproval获得批准,Readingunskilledwork非技能性工作、简单工作networking网络工作timemanagement时间管理independentevaluation独立的评估administrativework管理工作electronicform电子表格Text:Onedayinmylifetakeupthefastfoodchallenge开始从事(alarm)goesoff响起来makesomementallists-thinkofalistofsth.,computerizedaccounts计算机管理的账户floormanager楼面经理、现场管理经理getinvolvedin涉及到expandtheseatingaddmoreseats增加座位conformto(somestandards)符合标准refurbishment重新装修、翻新、abigmoveforus-developmentpayoffgetfavorablereturns获得回报boast-自夸haveaquickchattalkrapidlyregularbreakfastcustomer吃早餐的老顾客makemonthlycheckcheckeverymonth,assessevaluatepresentationoutlook/appearance(食物的）外观commend推荐、表扬tackle(problems)dealwith解决问题intheUKleague联盟haveanongoingdialogue进行持续的对话afieldconsultant现场业务顾问taxoffice税务部门query询问payroll工资单casualworker临时工lunchtimerush午餐的高峰时间,weareshortstaffedlackstaffmuckin-offerhelpabombsite炸弹爆炸的废墟massalargeamount大量的untrainedeye未经训练的人paperwork文书工作inpriorityorder处在优先的顺序headofftoleave/gooffenduptakingworkhomeleavetheofficeandgoontoworkathomesupervisethechildrenshomework监督end-of-monthfigures月末的结算,havethreeorfourbooksonthegotoreadautobiography自传snoringwaslaseredawaysnoringwascuredbylaseroperationhavecravingforMcDonalddesirefor/liketohavesth.verymuch渴望pregnant怀孕的premonition前兆,1.Matchthewordsformthetextwiththeircorrespondingdefinitions:(p.37)Keys:1/h3/a4/e5/I6/d7/j8/b9/f10/c2.Exercise:Completethequestionaire(p.39)usingthewordsfromVocabulary1.Changetheformofthewordswherenecessary.Keys:2.report3/update4/paperwork5/challenge6/maintenance7/records8/tackle,Vocabulary,Vocabularydevelopment:suffixes:Exercise:(P.40),LanguageFocusAdverbs:Lookattheadverbsexpressingtimefromthetextonpage38.Matchthemtotheircorrespondingdefinitions:Keys:2/eventually3/already/5.sometimes6/usually7/always,Practice(page41)Keys:b/isusedtohelpingc.isusedtochattingd.isusedtoattendinge.usedtosnoref.usedtoworkg.usedtohaveh.isusedtotaking,SkillFocusReadingExercise1.(page42)fixturesandfittings固定设备trademark商标charge费用grossmargin/grossprofitmargin利润额、毛利润额market/markingresearch市场调查Keys:1.e2.g3.a4.f5.c6.d7.bExercise2(page43)Keywords:openingstock（营业）初始的储备workingcapital营运资本、资本purchaseofdisplayback-upcapital后备资本generalworkingcapital通常的运用资本,shopfittinginstallationcost安装费allowance津贴、补助contractors承包商securitysystem安全系统air-conditioning空调系统subsistenceexpenses生活费franchisefeepack特许权费组合territoryevaluation区域评估propertysearchandsurvey房产寻找与调查marketlaunchfee市场推广费promotionallaunchpackage促销推广费profiledcustomerbase,leasenegotiations出租协议、谈判bankcharges银行业务手续费know-know专有技术valueaddedtax(VAT)增值税reclaimable可收回的subjecttostatus以实际情况为准estimate估计funding融资、提供资金clearingbanks清算银行、结算银行subjecttostatus以实际情况为准cashinjection注资、投入资金,Listening1.ListentoJanisErrickson,afranchiseewithDunkinDonuts,talkingabouttheorganizationthatsheisapartof.Comparethediagramonpage44.Keys:1.bakerygoods,gagels,muffins,dountsandcoffee2.19953.$200,004.AlliedDomecq5.BaskinRobbins6.icecream,beverages,sodasandshakes7.$.100,008.Togos9.1997,2.ListentoJanistalkingabouthowtorunafr