美国电子商务教育.ppt

美国电子商务教育E-BusinessEducationintheUnitedStates,信息系统与数量科学系,提要,E-Business与E-Commerce美国大学怎么办电子商务专业？美国大学电子商务课程怎么设置？美国大学电子商务教育面临什么问题？美国大学电子商务教育给我们的启示,1.E-Business与E-Commerce的区别,E-Commerce包括客户，商业伙伴与代理商之间的交易E-Businesse-commerce加上内部运营（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement.）,2.美国大学怎么办电子商务专业？,市场导向仍属信息系统专业范畴设电子商务课程，或在其它课程中增加电子商务内容,商学院,就业市场,学生,教育管理机构,电子商务教育的市场导向,公司里的MIS专业毕业生,主管人员,MBA,MS/MIS,MS/CS,客户,应用软件项目,商学院MIS专业设置与电子商务教育,软件开发部门,NationalInstrument对MIS新雇员的期望,胜任（Competencies）主动（Initiative）进取与持续（DriveandPersistence）合作性（Collaboration）技术获取与使用（AcquireandUseTechnology）对客户成功的关注（FocusonCustomerSuccess）,美国前15名信息系统专业(2000),1.MassachusettsInstituteofTechnology(Sloan)2.CarnegieMellonUniversity(PA)3.UniversityofTexasAustin(McCombs)4.UniversityofArizona(Eller)5.StanfordUniversity(CA)6.UniversityofMinnesotaTwinCities(Carlson)7.UniversityofPennsylvania(Wharton)8.NewYorkUniversity(Stern)9.UniversityofMarylandCollegePark(Smith)10.UniversityofMichiganAnnArbor11.GeorgiaStateUniversity(Robinson)12.UniversityofCaliforniaBerkeley(Haas)13.UniversityofCaliforniaLosAngeles(Anderson)14.PurdueUniversityWestLafayette(Krannert)(IN)15.IndianaUniversityBloomington(Kelley),3.电子商务课程设置,美国大学一般不设电子商务专业。电子商务是一门课程，或一个专门化。一些学校不设电子商务课，但在有关课程中根据需要增加了该课程内容,课程类别,基础课程（Fundamental）核心课程（Core）选修课程（Elective）包括与科目有关的课程实习（Internship）,MIS有关交叉学科,信息系统（InformationSystems）Datacomm,database,programminglanguage,client/servercomputing,systemanalysisanddesign,etc.管理科学（ManagementSciences）mathematicalprogramming,optimization,operationresearch生产运营管理（ProductionandOperationsManagement）Decisiontheory,organizationtheory,etc.统计（Statistics）其它课程Marketing,finance,management,accounting,b-law,economics,etc.,电子商务核心课程应包括什么,网络技术与互联网（NetworkTechnologyandtheInternet）系统安全（SystemSecurity）电子商务系统开发（ElectronicCommerceSystemDevelopment）电子商务法律与法规（LegalIssuesinE-commerce）管理经济学（ManagerialEconomics）,4.电子商务教育的有关问题,电子商务课程设置面临的问题IS教育者面临的问题IS学生面临的问题经济发展减缓的影响,电子商务课程的设置问题,电子商务课程调整跟不上电子商务发展速度IT商业模型与理念电子商务涉及面太广，难以用一本教材中涵盖,课程设置面临新技术的挑战,程序设计语言:COBOLorVB?Answer:stateofquoandmovetothenewerone数据库管理系统:AccessorOracle?-Answer:depends网页设计:fromHTMLtoXML?-Answer:yes网站程序设计:CGIorJSP?-Answer:JSP操作系统:UnixorWindows?-Answer:Both电子商务模式-Forexample，P2PJava怎么了?MicroSoftsIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJavasdemandshrinking,如何满足工业界的需求,NationalInstrument对新雇员的新信息技术要求:XMLWAP/WMLPL/SQLformiddlewareEnterpriseJavaBeansJSPUML/Datamodelinge-commercetoolsMobilecommerceNote:Thehighlightedaredirectlye-businessrelevant.,IntegrationTechnologySupplyChainManagementMicrosofts.NETmodelDesignPatternsSoftwaretestingReusablecodeDatawarehouseWebintegration,IS教育者面临的问题,问题1:FastchangingE-businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust“baked”问题2:Highdemandandlowsupply4:1Solution:MoreISPhDstudents问题3:Supplyalwayslagsdemand,IS学生面临的问题,如何应付变化中的就业市场该学什么？谁雇我？做什么工作？工资？经济情况变化对就业的影响,经济发展减缓的影响,许多.com公司将关闭电子商务就业市场将缩小对电子商务教育的可能影响Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitable,5.美国电子商务教育的启示,对教育者电子商务教育必须面向市场，由市场推动电子商务教育应由教育界与工业界合作课程设计应兼顾各方面需要：不同专业，不同类型生源，信息技术行业，等等。结论：实例分析十分重要必须紧跟最新信息技术必须实用性与前瞻性兼顾,美国电子商务教育的启示,对学生我该学些什么?面向就业扬长避短因地制宜注重实践能力怎么学？课堂与实践相结合,5.附录,德州理工大学（TexasTechUniversity）的电子商务课程设置奥斯汀德州大学（UTAustin）MBA的电子商务课程设置麻省理工大学（MIT）MBA的电子商务课程设置电子商务教材教学练习项目（Project）,德州理工大学,德州理工大学商学院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,Finance,Management,AccountingRanking:60+innorthAmericaDepartmentofISQS:信息系统与定量科学系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,BSConcentrations:Statistics,MIS,POM,NetworkManagement,德州理工大学的MIS专业本科生核心课程,MIS与工具介绍,程序语言,Internet应用,Java,Client/Server,数据通信,数据库,实习,系统分析,系统设计,项目管理,B,B,B,C,C,C,C,C,德州理工大学的MIS专业MS/MBA核心课程,基本计算机应用工具,数据通信,程序设计语言,系统与信息概念,决策与管理,远程通信技术应用策略,高级数据通信,高级系统分析,数据库,信息系统设计,MIS,UTAustin的MBA核心课程,专门化:信息管理(IM)核心课程:MIS380N.2IMCOREI:ManagingInformationMIS380N.3IMCOREII:ManagingSystemsMIS380N.4IMCOREIII:DigitalEconomy&CommerceMIS380N.XIMCOREIV:RestrictedElective选修课Total32electivecourses,UTAustinMBA的部分选修课程(信息管理专门化),About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&DecisionMakingintheInformationAgeMarketingforTechnology-basedCompaniesOperations&MarketingStrategyintheDigitalAge,MIT的MBA核心课程(E-Business&Marketing),I.Requiredcoresubjects15.810IntroductiontoMarketing15.561InformationSystems:FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412FinancialManagement15.401FinanceTheoryI15.760IntroductiontoOperationsManagementII.Requiredtracksubjects15.567eBusiness15.973ProseminarineBusinessandMarketingAndoneof:15.579TechnologiesforeBusiness15.823MarketingandtheInternet,MIT的MBA选修课程(1)(E-Business&Marketing),InformationTechnologyElectives15.563InventingtheOrganizationofthe21stCentury15.564InformationTechnologyI15.568ManagementInformationSystems15.578CommunicationsandConnectivityAmongInformationSystems15.579TechnologiesforeBusiness(ifinadditiontosectionII)15.924CorporateStrategicOptionsEnabledbyInformationTechnology,MIT的MBA选修课程(2)(E-Business&Marketing),Electivesforbreadth15.020CompetitioninTelecommunications15.315PlanningandManagingChange15.318LeadershipandChangeinOrganizations15.343ManagingTransformationinWork,Organizations,andSociety15.768ManagingServices:Concept,Design,&Delivery15.771JCaseStudiesinLogisticsandSupplyChainManagement15.912TechnologyStrategy15.935CorporateStrategiesandPracticesinServiceIndustries15.963CompetitioninInternetSoftwareMarkets,E-Business教材,E-Business&E-CommerceforManagers-H.M.Deitel,P.J.Deitel,andK.SteinbuhlerPrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents.Butcoverstoomuchinasinglebook.,E-commerce教材,ElectronicCommerceAManagerialPerspective-EfraimTurban,JaeLee,DavidKing,andH.MichaelChungPrincetonHall,2000Internet-basedmarket,businesses,andconsumersInternettechnologiesElectronicpaymentsystemsLegalissuesECinfrastructureImplementationofECComment:AtypicalstructureofECcourse.,E-commerceSecurity教材,ElectronicCommerceSecurity,riskmanagementandcontrol-MarilynGreenstein,andToddM.Feinman,McGrawHill2000EC&independentthirdpartyRegulatoryenvironmentEDI,ECandtheInternetRisksofECsystemsanditsmanagementNetworksecuritytechnologyE-paymentmechanismComment:Goodfocus.ThereisalimitinexpandingECtocoversuchdetails.,数据通信教材提要,引言TelecommunicationandtheInternetNetworkapplicationande-commerce数据通信基本原理OSInetworkmodelRoutingandQoS网络技术与服务LANs&backbonenetworksWANsandnetworkservices,InternetservicesWirelessnetwork网络管理NetworkmanagementprotocolsandtechnologyNetworksecuritymanagement