英文版促销方案

-精选公文范文-英文版促销方案 篇一：促销方案英文版 促销方案英文版 Mobile promotion programmes during the International Labor Day Mobile promotions title: Blessed Night SMS write message speed Mobile phones promotions: 7:30-9:30pm every day during the International Labor Day Mobile promotions :within each Apple store Phone promotionsobjective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, General is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse store. Cell phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! In the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store eachcustomer to write a text message is: Dear friends, night months sober mind, I write speed in Apple stores to participate in SMS activity, take this opportunity, I brought you my blessing, I wish you happy every day! Competition, customers can select their favorite phone or their familiar mobile game, Every night, you can make several rounds of competition Prize sets: the first is 100yuan? Second is 50yuan? The third is 20 yuan? Publicity in the early activity: Zhejiang TV advertisement. First: attracting the eyes of passers-by! The interaction between the customer and store, fully mobilize the communication between the customer and store Second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owningThird: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone stores do a good publicity Forth: fully mobilize the enthusiasm of the customers and purpose to the customer, the evening! leisure and entertainment in such as篇二：促销方案英文 促销方案英文版 mobile promotion programmes during the international labor day mobile promotion s title: blessed night sms write message speed mobile phones promotions: 7:30-9:30pm every day during the international labor day mobile promotions :within each apple store phone promotionsobjective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, general is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! in the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store eachcustomer to write a text message is: dear friends, night months sober mind, i write speed in apple stores to participate in sms activity, take this opportunity, i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity in the early activity: zhejiang tv advertisement. first: attracting the eyes of passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owningthird: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone stores do a good publicityforth: fully mobilize the enthusiasm of the customers and purpose to the customer,the evening! leisure and entertainment in such as篇二：浅析商家常用促销手段的英文翻译 浅析商家常用促销手段的英文翻译 作者：徐常兰 时间：2009-4-9 论文关键词 促销手段 英文翻译 论文摘要 现代的商业企业运用了多种促销手段，来吸引顾客，因此有必要对这些常用 促销手段的英文翻译进行总结。 促销是商战的主要手段，自从产品变成商品的那一刻起，为了完成它从使用价值到价值 的“惊险一跃”，属于不同所有者的商品便借助不同的渠道、不同的方式、不同的手段和不同 的方法开始了惊心动魄的促销大战。 一、广义的促销活动一般用promotion来翻译promotion指为推销商品而作的广告宣传、促销活动。例如：advertising is often the most effective method of promotion.做广告往往是最有效的推销方法。 二、廉价销售、大甩卖 这里我们用sale来翻译。首先看一看sale的几个词义： of selling or of giving an item in exchange for money 出售、销售cash sale: selling sth for cash现金销售 for sale: ready to be sold 待售；出售例如：they put the factory up for sale.他们要卖掉工厂。 on sale:上市的 例如：these items are on sale in most chemists. 这些商品在大多数药店均有销售。 可指大贱卖；（特价）廉售 例如：the shop is having a sale to clear old stock. 这家商店正在进行特价廉售以清除旧货库存。常用表达有： bargain sale大减价 clearance sale清仓大甩卖 jumble sale旧货廉卖 the sales 降价期例如：i brought this in the sales我 是在降价期（一月降价期）买这件物品的。 三、如此之“折” 1.打折 我们用discount 一词来表示，指卖方给买方折扣。首先看看它的几个用法： 常用 表达有： 大宗购买给予折扣例如：if an order is exceptionally large, we are prepared to increase the discount. 如果订货数量特别大，我们愿意加大折扣。 to sale goods at a discount or at a discount price:销价出售货物 例如：these books sell at fixedprices rather than at a discount.这些书仍按定价销售，不打折。 discount house it also refers to shop which specializes in selling cheap goods:廉价商店 discount store it refers to shop which specializes in cheap goods:折扣商店 2.折价：reduce this shirt was greatly /drastically reduced in the sale. 这种衬衣在大减价时降价最低。the schools old furniture will be sold at reduced prices. 学校的旧家具要折价处理了。 a price reduction :价格的降低 sell sth at a huge reduction：大幅度降价出售某物 make /offer reductions on certain articles：对某些商品减价 3.（债、税等的）可减免的款额；折扣；部分退款 rebate offer a rebate of $20 for early settlement. 及早结账有20美元的折扣。 4.削价 cut-priceus cut-ratecut- price goods:削价商品i bought it cut-price.我买的是廉价货。a cut-price store: 卖削价商品的商店。 四、免费的 这也是商家惯用的营销手段，我们借助free 一词来翻译。free可指“自由的”、“随便 的”，另外它还有一个意思就是“免费的”，即free of charge.其常用用法如下： 1.免费的 the price catalogue sent free on request. 一经要求可免费寄送价格目录表。 free:the custom does not pay for the shipping.运费免付 gift: 赠品 there is a free gift worth $25 to any customer buying a washing machine. 任何一个购买洗衣机的顾客都可得到价值25美元的赠品。 trial: testing of a machine with no payment involved.免费试机 5.“买一赠一” 综合free 的这些含义，我们可将“买一赠一”翻译为buy one and get one free 五、跳楼价 指“跳楼”的是商家，好像价格低得超出他们的心理承受能力，翻译为“distress price”。 六、要命价 这儿要的是顾客的命，即商品的价格高得叫人不敢问津，例如：i cannot afford this diamond, just look at this murdering price. 珠宝贵得要命，我买不起。篇三：促销方案英文版 促销方案英文版 mobile promotion programmes during the international labor day mobile promotion s title: blessed night sms write message speed mobile phones promotions: 7:30-9:30pm every day during the international labor day mobile promotions :within each apple store phone promotionsobjective: to improve store image and brand, and popularity, improve sales, because the weather is hot now, so day rarely was to visited store of, general is in night, and friends or relatives shopping together , so we using night for promotions activities, to attracted passers-by of vision, to improve night store in of popularity and to using activities publicity themselves to let more of customer night to browse phone promotions: mobile store is ready for a variety of styles and functions, as well as all brands of mobile phones, then called upon to interested customers to write a text message contest! in the stipulated time, who wrote the message up to, and you want to send your friends or loved ones, store eachcustomer to write a text message is: dear friends, night months sober mind, i write speed in apple stores to participate in sms activity, take this opportunity, i brought you my blessing, i wish you happy every day! prize sets: the first is 100yuan? second is 50yuan? the third is 20 yuan? publicity in the early activity: zhejiang tv advertisement. first: attracting the eyes of passers-by! the interaction between the customer and store, fully mobilize the second: through the activity, you can let customers know to shop some of the phones performance, meet some customers of their mobile phones, and vanity, because some phones prices expensive, customers can only dream of owningthird: through the activity, more customers use store phone, sent to their loved ones and friends a blessed, and invisible mobile phone stores do a good publicityforth: fully mobilize the enthusiasm of the customers and purpose to the customer,the evening! leisure and entertainment in such as篇四：葡萄酒营销策划书市场营销策划书葡萄酒 the marketing plans about wines 1.执行概要和要领 and main point采用“xxx”作为商标和品名，厂名为“aaa厂”；产品定价为_；采用_；“xxx”将于_年_月_日前投放市场，目标市场为中国的西南 部市场。（根据厂家的具体产品和供货时间而定） adopting xxx as trade mark and name of product, aaa factory as the will be put into the market before _ _ _ _ _ _ _ _ _ the target market is the southwest of china. 2.目前营销状况 status at present 市场状况：葡萄酒是国际酒类市场中仅次于啤酒的第二大流行饮料酒，但在我国，目 前还是一个小酒种，年产量多年来一直在万吨左右徘徊，还不到全国酒类产品总量的。 我国葡萄酒的人均消费量仅是当前世界平均消费水平的。近年来，随着人们生活水 平和健康意识的提高，饮食观念的变化，加上各种媒体对葡萄酒的宣传，使我国葡萄酒市场 发展很快，尤其是干红葡萄酒更是当前消费的热点。从这个角度看，我国葡萄酒的潜在市场 十分广阔。 market status:the wine is the second largest popular beverage wine and second-lowest only to beer in the international drink market, but in our country, it is just only a small wine at present, the annual production has been wandering up and down about 200,000 tons all the time for many years, even less than 1% of the national total amount of alcohol product. consumption per capita wine of our country is only 1/20 of the level of consumption on average in recent times. at present, with the improvement of peoples living standard and health consciousness, the change of the diet idea, and various propaganda of the wine, making the wine market of our country develop quickly, especially the claret is a focus of present consumption. look from this angle, the potential market of the wine of our country is very broad. 产品状况： product status: 国内：我国葡萄酒市场价格从年以来一直是呈上升趋势，特别是干红葡萄酒 的价格上升幅度很大，依品牌不同，每瓶（亳升）从元上升元不等， 其它种类葡萄酒的价格也有不同程度的上升。 domestic:the market price of wine in china has been on the rise all the time since 1996, especially the price of the claret is very large in ascensional range, prices different depends on the brands, each bottle rises from 25 yuan to 40-60 yuan, the price of wine of other kinds has rising in various degree too. 国外：国外的葡萄酒质量一般较国内的好，价格也随着关税的降低在逐渐降低，再加上销售渠道的扩展和消费者逐渐增加葡萄酒知识，国外的产品将被消费者接受，所以现在洋 葡萄酒进入国内市场要比过去容易。overseas:the quality of domestic wine is better than that of overseas,and the price is also reduced gradually with the decrease of the tariff too,and with the sale channel expanded and wine knowledage increased, more and more foreign products therefore be adopted by chinese consumers,as a result, foreign wine enters the domestic market now is more easily then the past. 竞争状况：竞争格局相对稳定。目前国内张裕，长城，王朝三大品牌平分秋色，占据 了国内约52的市场，再加上十几个分别是来自于法国、意大利等国的进口品牌。大多数国 产品牌只能囿于某一地区争夺立足之地，缺乏市场竞争力，更没有角逐国际市场的能力。而 由于国内对葡萄酒类产品进口关税的降低，国外葡萄酒进入中国的壁垒降低，从而使得其品 牌的竞争力得到进一步提升。 分销状况：葡萄酒的消费渠道一般分为餐饮酒店和商超零售两大类，目前的渠道分布 现状是餐饮酒店渠道占51%，零售渠道占49%；在零售渠道中，超市和大卖场又占55%，其余 为便利店、专卖店和独立的食品店等。 distribution status: the wine consumption channel is generally divided into drinkery and retail shop two big the distribute channel is meal&drink shop accounts for 51%, retail accounts for 49%; in the retail channel, supermarket and large sales field account for 55% , the others are convenience store, monopolized shop and independent food supply retail shop,etc. 宏观环境分析：国际葡萄酒市场的低迷使得包括中国在内的亚洲国家成为葡萄酒竞争 的主战场，中国无疑将成为这类市场的热门，这为国外葡萄酒提供了有巨大潜力的市场；中 国政府鼓励人民消费更多的葡萄酒和果酒，降低浪费粮食的白酒的消费；随着生活水平的提 高，越来越多的消费者会开始消费进口葡萄酒。 3. swot和问题分析 &analysis优势：本集团有雄厚的经济势力；有较强的技术势力；国家政府高度重视西部大开发并 确定了极为优惠的进出口政策。s:solid economic forces;stronger technological forces;the national government has paid close attention to the development of western regions and confirmed the extremely favourable imports and exports policy.劣势：进口葡萄酒由于只占到中国葡萄酒市场大约10%的份额，而且经销商主要为国外 独资或者合资销售型企业和国内小型贸易商或分销商。同国内葡萄酒企业一样，进口酒不仅 要受市场开拓、市场培育和通路运作等方面较高成本费的制 约，还要受制于从厂商到消费终端（酒店、卖场、酒吧、ktv、夜总会等）所发生的高额 进场费和各种推广促销费用。机会：中国葡萄酒近几年一直以超过10%的增长速度发展，加之中国葡萄酒高中低产品 市场份额将呈现出5：4：1的格局，中低端市场的利润率长期在11%左右徘徊，高端市场利 润率却高达30%至50%，而中高端产品恰恰是国外葡萄酒在中国市场的主要形式。巨大的市场 潜力与诱人的行业前景对国外葡萄酒生产企业产生强大的吸引力。 o: the chinese wine has been developed with more than 10% growth rate all the time in recent years,moreover chinese high, middle and low level wine share the whole chinese wine market as the proportion of 5:4:1 respectively, the profit rate of middle and low level market is wondering up and down in 11% for a篇三：市场营销方案、全英语版 JIANGXI AGRICULTURAL UNIVERSITY 课 程 论 文 题目： 学院： 姓名： 学号： 专业： 班级： 指导教师： 二0 一四 年 十一 月 Catalog Foreword . 3 1. Executive Summary . 4 2. Current Situation . 4 3. Competitor and Issues Analysis . 5 4. Marketing Objectives . 6 5. Marketing Strategy. 6 6. Action Programs . 8 7. Budget . 8 8. Measurements . 9 9. Conclusion . 9 Foreword Many supermarket managers realize that in an increasingly competitive sales environment in general and intense, visible part of the value of the product to meet the needs of the people the value of consumer goods in the proportion is declining, while the invisible intangible part of the product and the product - the value of service are becoming increasingly important. Marketing is now often through customer service to win a competitive advantage, good customer service is a key factor in a supermarket stand out from many competitors, providing customers with the services become inevitable to enhance the competitiveness of the supermarket. With the rapid development of service industry, service supermarket market competition is becoming the focus of competition, by conducting marketing services to enhance the competitiveness of the supermarket has become a major challenge facing the supermarket, only for each of the factors affecting our competitive supermarket take positive and effective manner measures to enhance the competitiveness of the supermarket as a whole, to achieve the core values of service marketing. Many facts show that the establishment of a new competitive advantage, not just the physical part of the product, but also because of its additional services. The emphasis on product quality, service has become a measure of the supermarket competitive leverage, so the service is growing emphasis on marketing. Services marketing is marketing management deepen the inherent requirements of the supermarket, as well as supermarkets competitive advantage of new features in the new market situation. Service marketing is a supermarket in the full understanding of the premise to meet consumer demand, in order to fully meet the needs of consumers in the marketing process undertaken a series of activities. Service marketing is the most important quality of service, good service is the next best pre-sales promotions, is the main way to enhance customer satisfaction and loyalty, is to establish a corporate reputation and corporate image of the spread of important ways. 1. Executive Summary The rise of services marketing enhance the marketing advantages of supermarket. Rich connotation supermarket marketing activities is significant. First, it contributes to a rich marketing core - to fully meet the needs of consumers. The essence of marketing is to meet the practical interests of consumers or consumer can obtain the required service marketing precisely this point of view, providing tangible products to consumers at the same time, to provide consumers with a range of intangible services, so that the market essential connotation of marketing can be fully realized. Second, there is conducive to enhancing the competitiveness of the supermarket. Supermarkets are facing in todays market competition is fierce, focused on serving the needs of consumers in a timely manner to provide satisfactory service to consumers, the supermarket can be invincible in the market competition. Again, it will help improve value-added products. Service is provided to the consumer supermarket group interests is an important part of the supermarket is only through efforts to provide value-added services marketing their products is higher than its competitors, in order to improve customer satisfaction and win the trust, strengthen its market position, access to greater benefits and achieve their business objectives. Finally, it