2015 Audi Innovation Lab - 0305

,TodaysAgenda,BriefrecapTargetaudienceDefinitionofAudisinnovationCreativepart(Slogan/KV/Teaservideo/Minisite/OfflineMaterials)Teamstructure,BRIEFRECAP,AudiInnovationLab2015Generalfacts,TargetGroup,Topics,Mechanism,Outcome,B2B,B2C,TopicFutureMobility1.TransportationTool2.CityPlanningandInfrastructure3.MobilityandCarConnect,Slogan?,Award:1.AudiInvestment1mio.RMB2.AudiInvestment0.5mio.RMB3.AudiInvestment0.3mio.RMB,Recruiting1,000proposals100qualified,Semi-finalPresentation12qualified,Final+GQMotYPresentationTop3+Individual,Star-upBusiness&YoungEntrepreneurs,CreativePioneers&Geek&UniversityStudents,AudiInnovationLab2015Steps,Apr.-July,Aug.1-3,Aug.4-27,Aug.28,Sept.,TARGETAUDIENCE,Whoisthetarget?,Group2:Thetalentswithideasbutnoexecutivecapacity,Group3:Everyoneinterestedininnovation,Group1:Whohaveideasandbeabletoextendtheideas,Whoisthetarget?,AudienceParticipantsCoreparticipants,Group3,Group2,Group1,Keygrouptocommunicate,Keygrouptomotivate,Theinfluencers,Whattoattractthem?,AudienceParticipantsCoreparticipants,Group3,Group2,Group1,Thechancetoenjoythesparkles-of-the-mind,Thechancetorealizethecrazythingsintheirmind,RewardorrecognitionfromAudi,Attractthembythewonderfulinnovationsharedonsocial,Emotionalmotivation,Directlyinvitation,CommunicationChallenge,Howtomotivatetheparticipants?Howtospreadthewonderfulinnovationsthroughsocialtoimpactmorepeople?,Keytaskofthispresentation,Whatdoweknowabouttheparticipants?,新一代中国青年，心中有自我规定的有限探索期。他们在压力中和青春赛跑，期待用尽量短时间实现创新目标。Tryingtorunfastertocatchthefuture他们向往与志同道合的人分享理想，以获得陪伴和鼓励。Sotheyarewillingtosharetogetsupports他们活在当下，努力付出以期尽快拥有渴望的品质生活。Livecurrently,fightforbetterlife.,青年志-中国青年生活形态报告,要做马上做我没时间慢慢来,“,”,Post50sInnovationforthenation,Post60/70sInnovationforthedream,Post80/90sInnovationforthefutureofthemselves,Whatdoweknowabouttheparticipants?,Definitionofaudisinnovation,Competitorreview,VW:Thepeoplescar-industrialinnovation,Benz:businessinnovation,BMW:BMWDay-designinnovation,WhatisAudisinnovation?,Notexisting.Nooneknowswhatisituntilitcomestotheworld.,Toresolveacertainproblemorprovideasolutiontocreateabetterlife,Canberealized,AudisinnovationismoreabouttherealfutureUnlimited:belongstothefutureSolution-based:valueforthefutureExecutable:existsinthefuture,WhatisAudisrole?,AudiinnovationLadshouldnotbeaplatformonlytospreadtheexistingideas!Butalsotoinspireandnurturetheideas,Keymessagewewanttodeliverduringtherecruiting,TAinsightAlwayswantfasterandneedsupportFightforthefutureofthemselves,DefinitionofAudisinnovationTheinnovationmoreabouttherealfuture,Audisroleinspireandnurturetheideas,Yourinnovationcanmakeyouthehero你的创新可以让你成为主角,tocreatethefutureofyourself创造属于你自己的未来,withAudisinspiration在奥迪创新精神的启迪下,当整个时代都在谈论创新，什么才是奥迪眼中以及和奥迪心有灵犀的年轻人们眼中真正的创新？创新，不是随手画的灯泡，不是痴人说梦，更不是一句空洞口号。创新，是科技，也是情怀，但终究根植于科技。创新，或许超越现实，但总能让未来触手可及。创新，是像偏执狂一样发现生活中的问题，再用你的头脑、双手、热情和团队精神，打造出实实在在的解决方案，造福更多人的生活。创新，不是追逐名利的工具，但行走于时代之先的创新者，配得上最丰厚的回报。如果这也是你的心声，你就是奥迪创新实验室的主人。,有人说：这个时代需要大创新奥迪说：别小看你头脑中任何一个小点子牛顿的苹果，瓦特的壶盖，乔布斯的车库无数影响今日的伟大科技创举都源于一个起初看似脆弱、微茫的小点子奥迪，深知每一个小点子都有可能爆发改变未来的力量挖掘小点子，助力小点子，让今天的小点子在明天闪耀即是奥迪创新实验室的使命,本届大赛标志,首页,首页中，红点围绕着几何圆环旋转，并不断衍生新的点子，旋转、扩散、淡出。,佳作页,佳作展示页面，红点和辅助线通过轻灵的运动，不断拆解、组合，构成每个入围方案核心元素。,流程页,这是一个喧嚣的时代。每一座中国城市，都充斥着对城市交通和生存环境的怨言。每当一个试图改变的声音响起，总会伴随无数质疑声。但奥迪坚信，无论世界如何嘈杂，总会有众多和“你”一样努力将想法付诸实践的创新者。只要“你”大胆说出改变的心声，以创新行动开启城市变革之道，奥迪创新实验室就会倾力成就“你”，让你的创新之声响彻城市，响彻中国。,本届大赛标志,首页,报名页,点击录音键，30秒说出创新想法即可完成报名观众可自由选取、倾听每位参赛者录音可引入点赞机制评选创新人气奖，实现二次传播,佳作页,TeamStructure,GADHugoDing,CD(Copy)LiSh