牛津版必修4Unit1__Reading课件.ppt

,AdvancewithEnglish,牛津高中英语,(模块四高一下学期),AdvancewithEnglish,牛津高中英语,(模块四高一下学期),Advertisements,Unit1Reading,5/31/2020,3,Leading-in:,Doyoulikeadvertisements?Whatkindofadvertisementsdoyoulike?why?,5/31/2020,4,Fast-reading,1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?,Tobuyaproductorserviceorbelieveinanidea.,Publicserviceadvertisements.,Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.,5/31/2020,5,T/F,1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.,Pairwork:,notonly,Notall,PSAs,5/31/2020,6,Detailed-reading,1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?,Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.,Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.,5/31/2020,7,3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?,Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.,In1996.,Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.,5/31/2020,8,Post-reading(Discussion),Whatarethesimilaritiesanddifferencesbetweencommercialadvertisementsandpublicserviceadvertisements?,5/31/2020,9,Similarities,Differences,5/31/2020,10,similarities,newspapers,magazines,theInternet,radio,television,usepersuasivelanguageandexcitingimages,5/31/2020,11,differences,topromoteaproductorservice,toeducatepeople,charged,forfree,no,yes,Bright-Teethfightsbadbreath!,Yestolife,notodrugs,Title1_,Commercialadvertisements,Publicserviceadvertisements,Toadvertiseaproductorservice,Toteachusandhelpus7_,Nottellingpeople8_Beingpaidfor,NottrickingpeopleBeingrun9_,leadbetterlives,Advertisements,Definition,wordsandpictures,thecompletetruth,Aims,forfree,Conclusion,Types,5.,习惯于L1对进行研究L3与分享L5劝做L6相信信任L7免费L11打算做L11保护，免受L14明白L15诱使做L17对满意L23上的当L25旨在做L29欺骗捉弄L26鼓励某人做L35当谈到L41,beusedtodoingsthdosomeresearchonsharewithpersuadesbtodo/intodoingsthbelieveinforfreebemeanttodoprotectfrombeawareoffoolsbintodoingfeelpleasedwithfallforaimtodoplaytricksonencouragesbtodosthWhenitcomesto,So,wealways_thewordsofthesalesman.,fallfor,Alltheuntrueadsaremeanttofoolusintobuyingtheirfakemedicines.,上的当,Wealwaysfallfortheirtricks.,目的是做旨在做,bemeanttodo,ThelectureismeanttoteachushowtostudyEnglish.,Runningbenefitsourhealth.,Doingexercises,Eatingmorefruits,Runningisbeneficialtoourhealth.,Doingexercises_ourhealth.,isbeneficialto,Eatingmorefruits_ourhealth.,isbeneficialto,(v),对有益benefitsb/sth,对有益bebeneficialtosb/sth,adj,Thesignisusedto_.,persuadeustoprotecttheplants.,intoprotectingtheplants.,Thepicturewantsto_us_protecttheenvironment.,Thepicturewantsto_us_(不去)pollutetheenvironment.,persuade,to,persuade,not,to,intoprotecting,Discussion,AdvantagesordisadvantagesofAds,Advantages&disadvantagesofads.,Provideinformationaboutlatestproducts.,Misleadcustomersorcheatthemofmoney.,Increasesalesbyrepeatedadvertising.,Givefalseorincorrectinformation.,Cutcostsofnewspapersandmakethemcheaper.,TaketoomuchtimeorspaceonTVornewspapers.,Makethepublicawareofsocialproblems.,Maketeenagerswantthingsthatcostmuch.,5/31/2020,21,Homework:,Writeashortpassageabouttheadvantagesanddisadvantagesofads.,Advantages:,Advertisementsdobenefitthepublicandwehavebeenusedtothem.Firstofall,wecanbeawareofwhatweneedwhenweseethem.Besides,theyusepersuasivewordsorpicturestopersuadeustobuytheirproducts,whichpromotestheeconomicdevelopment.Lastbutnotleast,somanyPSAsaremeanttoeducatepeopleboutheath,safety,andprotectusfroman