Global Information Systems

ExploringMarketingResearchWilliamG.Zikmund,Chapter2:GlobalInformationSystems,Copyright2000byHarcourt,Inc.Allrightsreserved.,GlobalInformationSystem,Copyright2000byHarcourt,Inc.Allrightsreserved.,GlobalInformationSystem,Anorganizedcollectionofcomputerhardware,communicationequipment,software,data,andpersonneldesignedtocapture,store,update,manipulate,analyze,andimmediatelydisplayinformationaboutworldwidebusinessactivities.,Copyright2000byHarcourt,Inc.Allrightsreserved.,DataversusInformation,DatatherawfactsrecordmeasuresofcertainphenomenawhicharenecessarytoprovideInformationfactsinaformsuitableformanagerstobasedecisionson,Copyright2000byHarcourt,Inc.Allrightsreserved.,CharacteristicsofValuableInformation,RelevanceQualityTimelinessCompleteness,Copyright2000byHarcourt,Inc.Allrightsreserved.,Asetofcomputerprogramsthatstorerawdataandtransformitintoaccessibleinformation.Adecisionsupportsystemhastwocomponents:DatabaseSoftware,DecisionSupportSystems,Copyright2000byHarcourt,Inc.Allrightsreserved.,Database,Adatabaseisacollectionofrawdataarrangedlogicallyandorganizedinaformthatcanbestoredandprocessedbyacomputer,Copyright2000byHarcourt,Inc.Allrightsreserved.,DataWarehousing,InformationmanagementtermTheprocessthatallowsinformationfromoperationalsystemstobestoredandorganizedintoseparatesystemsforsimpleaccess,Copyright2000byHarcourt,Inc.Allrightsreserved.,Software,Varioustypesofprogramsthattellcomputers,printers,andotherhardwarewhattodoSoftwareallowsmanagerstocombineandrestructuredatabases,diagnoserelationships,buildanalyticalmodels,estimatevariables,andotherwiseanalyzethevariousdatabases,Copyright2000byHarcourt,Inc.Allrightsreserved.,FourMajorSourcesofInputforaDecisionSupportSystem,InternalrecordsProprietarymarketingresearchMarketingintelligenceOutsidevendorsandexternaldistributors,Copyright2000byHarcourt,Inc.Allrightsreserved.,InternalRecords,Internalrecordsthatmaybecomeusefulinformationformarketingmanagers.Accountingreportsofsalesandinventoryfigures,provideconsiderabledata.Dataaboutcosts,shipments,inventory,sales,andotheraspectsofregularoperationsareroutinelycollectedandenteredintothecomputer.,Copyright2000byHarcourt,Inc.Allrightsreserved.,MarketingIntelligence,Amarketingintelligencesystemconsistsofanetworkofsourcesandregularproceduresbywhichmarketingexecutivesobtaineverydayinformationaboutnonrecurringdevelopmentsintheexternalmarketingenvironment.,Copyright2000byHarcourt,Inc.Allrightsreserved.,OutsideVendorsandExternalDistributors,Distributorsofmarketinformationastheirproducts.Manyorganizationsspecializeinthecollectionandpublicationofhigh-qualityinformation.e.g.,A.C.NielsenCompanyprovidestelevisionprogramratings,audiencecounts.,Copyright2000byHarcourt,Inc.Allrightsreserved.,Proprietar