Editing and Coding

ExploringMarketingResearchWilliamG.Zikmund,Chapter19:EditingandCoding,Copyright2000byHarcourt,Inc.Allrightsreserved.,StagesofDataAnalysis,ERRORCHECKINGANDVERIFICATION,EDITING,Copyright2000byHarcourt,Inc.Allrightsreserved.,Editing,TheprocessofcheckingandadjustingthedataforomissionsforlegibilityforconsistencyAndreadyingthemforcodingandstorage,Copyright2000byHarcourt,Inc.Allrightsreserved.,BirthYearRecordedbyInterviewer,1873?1973Morelikely,Copyright2000byHarcourt,Inc.Allrightsreserved.,Coding,Theprocessofidentifyingandassigninganumericalscoreorothercharactersymboltopreviouslyediteddata,Copyright2000byHarcourt,Inc.Allrightsreserved.,Editing,IN-HOUSEEDITING,FIELDEDITING,Copyright2000byHarcourt,Inc.Allrightsreserved.,CONSISTENCY,COMPLETENESS,QUESTIONSANSWEREDOUTOFORDER,ReasonsforEditing,Copyright2000byHarcourt,Inc.Allrightsreserved.,“IDontKnow”,LegitimatedontknowReluctantdontknowConfuseddontknow,Copyright2000byHarcourt,Inc.Allrightsreserved.,Codes,Therulesforinterpreting,classifying,andrecordingdatainthecodingprocessTheactualnumericalorothercharactersymbols,Copyright2000byHarcourt,Inc.Allrightsreserved.,1a.Howmanyyearshaveyoubeenplayingtennisonaregularbasis?Numberofyears:_b.Whatisyourlevelofplay?Novice.-1Advanced.-4LowerIntermediate.-2Expert.-5UpperIntermediate.-3TeachingPro.-6c.Inthelast12months,hasyourlevelofplayimproved,remainedthesameordecreased?Improved.-1Decreased.-3Remainedthesame.-2,Copyright2000byHarcourt,Inc.Allrightsreserved.,2a.Doyoubelongtoaclubwithtennisfacilities?Yes.-1No.-2b.Howmanypeopleinyourhousehold-includingyourself-playtennis?Numberwhoplaytennis_3a.Whydoyouplaytennis?(Please“X”allthatapply.)Tohavefun.-1Tostayfit.-2Tobewithfriends.-3Toimprovemygame.-4Tocompete.-5Towin.-6b.Inthepast12months,haveyoupurchasedanytennisinstructionalbooksorvideotapes?Yes.-1No.-2,Copyright2000byHarcourt,Inc.Allrightsreserved.,4.Pleaserateeachofthefollowingwithregardtothisflight,ifapplicable.,ExcellentGoodFairPoor1234,CourtesyandTreatmentfromthe:Skycapatairport.AirportTicketCounterAgent.BoardingPoint(Gate)Agent.FlightAttendants.YourMealorSnack.BeverageService.SeatComfort.Carry-OnStowageSpace.CabinCleanliness.Video/StereoEntertainment.On-TimeDeparture.,Copyright2000byHarcourt,Inc.Allrightsreserved.,“Ibelievethatpeoplejudgeyoursuccessbythekindofcaryoudrive.”,Stronglyagree1Mildlyagree2Neitheragreenordisagree3Mildlyagree4Stronglydisagree5,Stronglyagree+1Mildlyagree+2Neitheragreenordisagree0Mildlyagree-1Stronglydisagree-2,Copyright2000byHarcourt,Inc.Allrightsreserved.,RulesforCoding,CategoriesshouldbeexhaustiveCategoriesshouldbemutuallyexclusiveandindependent,Copyright2000byHarcourt,Inc.Allrightsreserved.,CodingOpen-EndedResponses,Copyright2000byHarcourt,Inc.Allrightsreserved.,CodeBook,IdentifieseachvariableProvidesavariablesdescriptionIdentifieseachcodenameandpositiononstoragemedium,Copyright2000byHarcourt,Inc.Allrightsreserved.,DataEntry,Theprocessoftransformingdatafromtheresearchprojecttocomputers.OpticalscanningsystemsMarked-sensedquestionnaires,Copyright2000byHarcourt,Inc.Allrightsreserved.,Recode,Recodingistheprocessofusingacomputertoconvertori