产品设计创新的概念与实践.ppt

,Design,Elite,產品設計創新的概念與實踐InnovativeProductDesignConcept&Implementation,James,Jan-Nan,ChenAssociateProfessorIndustrialDesignDepartmentChaoYangUniversityofTechnology,Design,Elite,1,WhatisDesign?2,HumanCenteredDesignStrategy3,DesignThinkingProcess4,GoodDesignBenchmark5,EvolutionofDesignTools6.NewDesignTrends,Design,Elite,WhatisDesign?,Design,Elite,Designisproblemsolvingprocess設計是解決問題的過程Designneedsparticipation設計講求參與Designmeanscreativity設計即創造力Designcanbetrained設計能予訓練Designlearnsfromliving設計源於生活,Design,Elite,創造生活便利與提升生活品質是設計行為的目的，設計-統合藝術、科技與行銷，是一種跨專業領域，凝聚知識與經驗的統合工程，其形於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。,陳建男中華民國工業設計協會理事長2002/10/15,Design,Elite,HumanCenteredDesignStrategy,Design,Elite,EliteDesignPursueUserCenteredDesignDesignValueAddedAppearanceCreativityEnhancedSolution,Design,Elite,DesignThinkingProcess,Design,Elite,設計師的三項訓練觀察力Observe思考力Think執行力Execute,Design,Elite,設計的三項要素比例Proportion造型Form細節Detail,Design,Elite,Product,Function,User,Environment,Which,When,Why,Who,What,Where,市場定位,使用時機,策略動機,Design,Elite,GoodDesignBenchmark,GoodDesign設計的價值,創新Innovation實用Usefulness美觀Aesthetics自訴SpeakItself誠實Honesty,耐用Durability細節Details環保RespectEnvironment少即是多lessismore謙虛Unobtrusive,百靈公司(Braun)執行總裁迪特-蘭姆斯(DieterRams),消費趨勢的改變,理性消費需求,感性消費需求,輕薄短小,創意遊戲性美觀人性化,精緻價值感實用感動性,Design,Elite,iFDesignAward-GermanyDesignQualityWorkmanshipChoiceofMaterialsDegreeofInnovationEnvironmentalFriendlinessFunctionalityErgonomicsVisualizationofUseSafetyBrandValue&Branding,Design,Elite,RedDotDesignAward-GermanyDesignInnovationAestheticsMarketingValueFunctionalityErgonomicsEnvironmentalFriendliness,Design,Elite,GoodDesignMark-JapanIsitagooddesign?Isitasuperiordesign?Isitadesignthatbreaksnewgroundforthefuture?,Design,Elite,IDEA-IndustrialDesignExcellenceAward-USATheIDEA2006JudgingCriteria:Innovation:howisthedesignnewandunique?Aesthetics:howdoestheappearanceenhancetheproduct?User:howdoesthedesignsolutionbenefittheuser?Environment:howistheprojectenvironmentallyresponsible?Business:howdidthedesignimprovetheclientsbusiness?,Design,Elite,EvolutionofDesignTools,Design,Elite,NewDesignTrends,Design,Elite,環保與節能的綠色設計多元化的分眾市場概念性的產品開發策略高度競爭的產業生態,設計創意機會：TheExperienceofOXO,SamFarbersPainDavinStowellsSolution,設計創意機會：TheExperienceofOXO,設計創意機會：TheExperienceofOXO,Design,Elite,