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Cloud,Agenda,ThereisgreaterneedforITtohelpaddressbusinesschallenges,ReducingRiskEnsuretherightlevelsofsecurityandresiliencyacrossallbusinessdataandprocesses,BreakthroughAgilityIncreaseabilitytoquicklydelivernewservicestocapitalizeonopportunitieswhilecontainingcostsandmanagingrisk,HigherQualityServicesImprovequalityofservicesanddelivernewservicesthathelpthebusinessgrowandreducecosts,DoingMorewithLessReducecapitalexpendituresandoperationalexpenses,IBMConfidential,4,Auserexperience&businessmodelStandardized,selfserviceofferingsRapidlyprovisionedservicesFlexiblypriced,Cloudcomputingistheprovisionofdynamicallyscalableandoftenvirtualisedresourcesasaserviceovertheinternet(publiccloud)orintranet(privatecloud).,AninfrastructuremanagementandservicesdeliverymethodVirtualizedresourcesManagedasasinglelargeresourceDeliveredserviceswithelasticscaling,BusinessPerspective,ITPerspective,Cloudisdrivingbusinessinnovationwithconvergenceofavailabletechnologies,Convergenceofavailabletechnologies,ademandingmarketplaceandashiftinsocietalexpectations,AnExamplefromtheBankingIndustry,Agenda,CloudComputingprovidesbenefitsacrosstheenterprise,ITAnalysts,FinancialAnalysts,ITCustomers,EndUsers,CommonAttributesofCloudsEnhanceduserexperienceElasticscalingAutomatedprovisioningHighlyvirtualized,Source:IBMCorporateStrategyanalysisofMI,PR,ARandVCGcompilations,Anywhereaccesstoapplicationsthroughasimplifieduserinterface,Rapidtimetomarketfornewservices.Anywhereaccesstoapplicationsthroughasimplifieduserinterface,Abilitytoelasticallyscaleresourcesandmaintainhighqualityofservice,Abilitytoelasticallyscaleresourcesatsignificantlylowerincrementalmanagementcost,WhytheC-SuiteisinterestedinCloudComputing,CloudComputingisakeycatalystforthesechanges,Theabilitytoadaptabusinessmodeltomeetnewexpectationsandcapturenewshortlivedrevenuestreams,requireshighlyflexiblecoreprocessesandITinfrastructurethatcanturnonadime,AccelerateinnovationprojectsthatcanleadtonewrevenueMakeITanenablerof,notabarriertorapidinnovationProvideaneffectiveandcreativeservicedeliverymodelDeliverservicesinalesscostlyandhigherqualitybusinessmodel,whileprovidingserviceaccessubiquityCreateasustainablecompetitivedifferentiationRapidlydeployapplicationsovertheinternetandleveragenewtechnologiestodeliverserviceswhen,whereandhowyourclientswantthem-beforeyourcompetitorsdo.LowerITbarrierstolaunchnewbusinessservicesBuildandintegratemodularservicesinrecordtime-byleveraging“rentable”ITservicescapabilities,payonlyforwhatyouuse.,ResultinginBusinessandITalignedbenefits,CloudcomputingdrivesexponentialimprovementsacrossITandtheBusiness,10,VIRTUALIZATION,AUTOMATION,STANDARDIZATION,Legacyenvironments,Cloud-enabledenterprise,Cloudacceleratesbusinessvalueacrossawidevarietyofdomains,11,PrivateTestCloudROIAnalysisExampleInternationalFinancialInstitution,SavingbyCategory1stYearAfterCloudTransformation,CostStructureWithandWithoutCloudTransformation,Without,With,Current,Year1,Year2,Year3,Cost$Million,$0,$9,Agenda,Someworkloadsarecurrentlyreadytobedeliveredinacloudmodel,Desktops,Testanddevelopment,Complextransactionprocessing,Proprietaryapplications,Backupandrestore,Collaborationande-mail,Highlysensitivedata,CurrentlyMovingToCloudModel,NotYetMovingToCloudModel,Enterprise,Todaytherearethreeprimarydeliverymodelsthatcompaniesareimplementingforcloud,PublicCloudITactivities/functionsareprovided“asaservice,”overtheInternetKeyfeatures:ScalabilityAutomatic/rapidprovisioningStandardizedofferingsConsumption-basedpricing.Multi-tenancyCapitalPreservation,TraditionalEnterpriseIT,PrivateCloudITactivities/functionsareprovided“asaservice,”overanintranet,withintheenterpriseandbehindthefirewallKeyfeaturesinclude:ScalabilityAutomatic/rapidprovisioningChargebackabilityWidespreadvirtualization,HybridCloudInternalandexternalservicedeliverymethodsareintegrated,withactivities/functionsallocatedtobasedonsecurityrequirements,criticality,architectureandotherestablishedpolicies.,PrivateCloud,PublicClouds,HybridCloud,Source:IBMMarketInsights,CloudComputingResearch,July2009.,Whichworkloadsofferthemostfavorableentrypointsforeachoftheclouddeliverymodels?,Source:IBMMarketInsights,CloudComputingResearch,July2009.n=1,090,Workloadswillneedtobedeterminedbasedonvalueandfeasibility,Analytics,Collaboration,DevelopmentandTest,DesktopandDevices,InfrastructureCompute,InfrastructureStorage,Agenda,DeliveringCloudComputingtoourClients,EnterpriseDataCenter,Cloud,SmartBusinessServicescloudservicesdelivered,SmartBusinessSystemspurpose-builtinfrastructure,StandardisedservicesontheIBMcloud,Privatecloudservicesbehindyourfirewall,builtand/orrunbyIBM,Pre-integratedhardware,softwareandserviceofferings,IBMhas3choicestodeploytheworkloadsthatmattertoourclientsforgreaterefficiency,productivity,andcontrol,PrivateCloud,IBMCloudOfferings,SmartBusinessontheIBMcloud,IBMSmartBusinessServices,IBMSmartBusinessSystems,StandardizedservicesontheIBMcloud,Pre-integrated,workload-optimizedsystems,Privatecloudservices,behindyourfirewall,builtand/ormanagedbyIBM,IBMLotusLiveIBMLotusiNotes,IBMCloudBurstfamily,IBMSmartBusinessDevelopmentandTestCloud,IBMSmartBusinessDesktopCloud,IBMSmartBusinessStorageCloud,Analytics,Collaboration,Developmentandtest,Desktopanddevices,Infrastructurestorage,IBMSmartAnalyticsSystem,Smartbusinessforsmallormidsizebusiness(backedbytheIBMcloud),Infrastructurecompute,IBMComputingonDemand,IBMInformationProtectionServices,Businessservices,BPMBlueWorks(designtools),IBMSmartAnalyticsCloud,SmartbusinessexpensereportingontheIBMcloud,IBMInformationArchive,IBMSmartBusinessDevelopmentandTestontheIBMCloud,IBMCloudBurstfamily,IBMSmartBusinessDevelopmentandTestCloud,IBMSmartbusinessendusersupportselfenablementportal,SmartBusinessDesktopontheIBMCloud,DevelopcloudstrategyandroadmapAssessclouddeploymentmodels,serviceoptionsandworkloadsROIAnalysisChooseinitialproject,HowwehelpourClientsgetstartedwithcloudcomputing,StartwithanisolatedpilotclouddeploymentArchitectandimplementlow-riskworkloadssuchastestanddevelopmentforcloudStandardizeapplicationsandsystemsDeployself-serviceportal,RolloutcloudacrosstheenterpriseEnableadditionalworkloadsonprivatecloudAddnewusersUsetrustedpubliccloudservicestosupplementbusinessandITworkloads,PilotandDeploy,ExtendandEvolve,PlanandPrepare,ConditionexistinginfrastructureforcloudVirtualizeandautomateexistingsystemsAddservicemanagement,servicecatalog,BusinessValue,ThejourneytocloudneedsFlexible,Efficient,AutomatedInfrastructure,Consolidate,Virtualize,Centralize,Automate,Optimize,=,OrganizationCultureGovernance,.requiresanintegratedan

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