酒店部分专业术语的解析

酒店部分专业术语的解析 酒店部分专业术语的解析ARI平均房价指数Average Rate Index是指房间平均房价在市场上所占比例。计算公式为：酒店平均房价/ 市场平均房价备注：市场平均房价=所有竞争酒店的房间收入总和CTP营业利润贡献Contribution to Trading Profit计算公式为：IHG营业利润贡献=IHG管理费 IHG奖励管理费IHG管理费=酒店总收入*合同约定的比率 IHG奖励管理费=酒店GOP*合同约定比率GOP总经营利润Gross Operating Profit计算公式：酒店各生产营业部门营业毛利总和（包括Room,F&B and other)-非营业部门总费用（包括A&G,S&M,Engineering and Energy).各生产营业部门营业毛利=收入-直接成本-营业费用。RevPAR平均每间可卖房间的收入Revenue Per Available Room公式为：RevPAR=Total Room Rev.房间总收入Total Available Room可卖房总数RGI收入产生指数Revenue Generation Index公式为：RGI=酒店RevPAR（平均每间可卖房收入）市场的RevPAR（市场每间可卖房收入）市场RevPAR=所有酒店房间收入总和所有酒店的可卖房总数GSTS宾客意见调查系统Guest Satisfaction Tracking SystemGSS= Guest Satisfaction Index. (A key measure within GSTS).A guest overall evaluation of the quality of service received during their stay.GSS宾客满意程度指数（衡量GSTS的一个重要指标）。是宾客对入住期间所接受的服务的总体评价。ESPS=Employee Satisfaction Pulse Survey (员工满意度调查)ESS= Employee Satisfaction Index(员工满意指数)衡量员工对公司及岗位的整体满意程度。Key Driver Report (关键项目报告)最影响ESS分值的五个问题。TQM全面质量管理TQM= Total Quality Management (全面质量管理)TQM is focusing on process improvement and innovations and the purpose is to find the problem root ca so that to meet guest overall satisfaction. (TQM 致力于程序的改进和创新，目的是从根本上发现问题，从而最终提高客人的总体满意度。)9 steps of TQM project (TQM的九个步骤 )：1. Project selection (项目选择)2. Setup data collection system（建立数据搜集系统）3. Data analysis （数据分析）4. Diagnosis （诊断）5. Solution （解决方案）6. Confirmation （确认）7. Standardization （标准化）8. Setup maintenance system （建立维护系统）9. Review （回顾）QES质量评估系统QES= Quality Evaluation System (质量评估系统)To ensure that we are consistently meeting guest expectations and continuously improving our products and services, we need to measure our performance to understand where we are, and what we need to improve on. The Quality Evaluation System is a tool that fulfills the role; it measures the consistency and compliance of our hotels & resorts to Product and Service Standards of our brands.The Full Annual Audit is mandatory and needs to be completed once a year by all hotels. The audit provides rs the opportunity to:Efficiently monitor the compliance to the essential standardso Fire & Life Safetyo Brand Specific Standardso Construction & Designo Cleanliness & Condition Standards品牌是公司资产的一部分。品牌承诺是指按照先前设定的标准提供产品和服务。品牌服务的一贯性是首要的，否则顾客将失去品牌信任，因为他们不知道将在我们酒店得到什么。在产品和服务标准上的不连贯性将会极大的影响顾客的忠诚度