高一英语advertisements课件6

Module 4 Unit 1,授课教师：刘淑英,高一英语,Advertising,Welcome to the unit,Brainstorming,What words occur to you when we talk about advertising and advertisement ?,Lets enjoy!,Whats the advertisement about ?Do you like it ? Why or why not?,1.What is an advertisement? An advertisement provides information and uses persuasive language and exciting images to encourage people to buy a product or service or believe in an idea.,Lets learn !,Lets learn!,2.How many types of advertisements do we have ? What are they?We have two main types of advertisements. They are public service advertisements and commercial advertisements.,Public service advertisements,Public service advertisements are intended to educate people about health, safety, or any other issue which affects public welfare.,Commercial advertisements,A commercial advertisement is intended to promote a product or service.,1. Which are public service advertisements and which are commercial advertisements?2.What do the advertisements tell us?,Lets discuss ! (P1),1,2,3,5,4,6,3.Please fill in the blanks according to Poster1 and Poster6, only one word for each blank.,Poster 1The poster is intended to make people aware of the importance of Project Hope. It people realize that there are still a lot of children dropping out of school for economic reasons. It calls upon people to do something to help children in areas. The poster makes us of the needs of other people.,aware,poor,makes,Poster 2 This poster is intended to sell his product to the persons who want to study on the . With the persuasive words ”special discount” and images to peoples attention, people would buy some cheap learning software. Sometimes this will help you. But sometimes it doesnt.,attract/draw/call,computer,Poster 3This poster is a advertise-ment. It the airline service. It uses “I love to fly with Oxlin Airlines”. T airlines is a fast way to get to another place. In this way much of time be saved.,offers,Taking,can,commercial,Poster 4This poster us a lot. It is trying to show us that the birds have nowhere else to build their nets. They have to build their nets in the sky because all the trees cut down. It sends us a serious warning and tells us that we should the environment from now on.,strikes,have been,protect,Poster 6 This poster is targeting young people girls, because they more attention to their appearance. It uses persuasive words “Shine that lasts for days” successfully to young people to buy this shampoo.,persuade,pay,especially,Lets play a game !,Share your favorite advertising slogan, let us guess what advertisement it is.,Just do it !,No business too small,no problems too big.,1.Good to the last drop2. Obey your thirst,滴滴香浓，意犹未尽。（麦斯威尔咖啡）,服从你的渴望。（雪碧）,3. New world. New thinking . ( Lenovo)4. To me， the past is black and white，but the future is always color,对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒）,5. Ask for more. 6. The taste is great.,渴望无限。（百事可乐）,味道好极了。（雀巢咖啡）,7. Anything is possible.8. Lets make things better.,一切皆有可能,让我们把一切做得更好！,9.Connecting People. 10. We lead. Others copy,我们领先，他人仿效。（Ricoh Copier 理光复印机）,理解就是沟通。 (Nokia),Lets debate !,Pros Advertisements do more good than harm!Cons Advertisements do more harm than good!,Lets practice !,Lets try to write some advertising slogans for the two advertising posters . You can also write something to promote your product or company in the future.,Homework,1.Finish the paper about the 6