4太古冷藏 鲍奇格 演讲稿 Cold chain safe management presentation October 2015

ChinaFoodManufacturersAssociationColdchainsafemanagementofchilledandfrozenfoodCraigBowyercraigbowyerOctober2015Xuzhou-China,1,SwirePacificColdStorageCo.Ltd.Allrightsreserved.,2,PerishableProductsPerishableProductProductsthatspoileasilyunlessitisstoredandtransportedatacertaintemperatureandhumiditylevel.-GeneralAdministrationofQualitySupervision,InspectionandQuarantineofthePeoplesRepublicofChina(国家质量监督检验检疫总局)Themajorityisfood-Fruit,vegetable,fresh/unpreservedmeat,seafoodanddiaryproductarecommonexamples.Alsoincludesotherorganicproductsflowers,seed,feed,plant/animalextracts.SoaringDemandAsprosperitygrows,foodconsumptionnotonlyincreaseinquantityinChina.Moreimportantly,consumersarealsoactivelylookingforsafe,freshandhealthyfoodproduct,andtheyarewillingtopayforit.,ChinesePerishableMarketthepresent,3,Behindthesoaringdemand,TheWealthEffectRapidlyexpandingmiddleclassThemiddleclasspopulationinChinahasbeendoubledsince2000to0.3billion,one-thirdoftheglobaltotalCreditSuisse,WorldWealthReport2014Theaveragedisposableincomewilldoubleby2020.Therewillbeover150millionmainstreamcustomer,5timesoftheUnitedStates.McKinseyInsightsChina,Meetthe2020ChineseCustomer,ChangingConsumerBehaviourTheexpandingmiddleclassaremorecapableandwillingtoaffordhighqualityfoodproductConsumeraremovingfromthetraditionalwetmarkettomodernsupermarket,duetothefoodquality,hygieneandparticularlybecauseoftherecentspreadofepidemicdiseaselikebirdflu.,Chinascapacityshortage,Chinacoldchainlogisticsindustryisroughlydividedintotwosectors:refrigeratedwarehousingandtransportation.,DataFrom:RefrigeratorBranchofChinaWarehousingAssociation,Transportation,Refrigeratedwarehousing,Unit:Mntons,5,Consistentgrowthforperishablecommoditystorage,6,Source:UNComtrade,Demandforforeign-brandedfoods,beverages,andotheragriculturalproductsandservicesissoaringinChina,largelyduetotherisingincomeofChineseconsumersandtheirgrowingconcernsaboutfoodsafety.In2012,Chinahadroughly187,000supermarkets.Thatnumbergrewfromjust119,000in2008,andexpertsestimatethatanother100,000newretailsupermarketswillbebuiltby2017.Chineseconsumersscaredawayfromdomesticfoodsafetyscandalspreferforeign-brandedfoodproducts.Chinaimported$35billionworthofpre-packagedfoodandbeveragesin2012,upfrom$13billionin2008,accordingtoChinaCustoms.In2012,Chinaconsumed71milliontonsofmeat,upfrom8milliontonsin1978.,7,ChallengesUndevelopedModernLogistics,UncontrolledStoragecapacity600,000pallets758Mnpeople;57%ofChinaPopulationCNY29.1Trillion;73%ofChinaGDPMajorPorts:Guangzhou,Shanghai,Ningbo,Tianjin,XiamenYangtzeRiver:Shanghai,Nanjing,WuhanandChongqing,Anetworkofstorageswillbedevelopedinphases,SwirePacificColdStorageinChina,Shanghai:50,000palletsfacilityinoperationsinceJun2014,Guangzhou:21,000palletsfacilityofinternationalbeststandardinoperationsince2010,Langfang:50,000palletsfacilityinoperationsinceSep2014,Nanjing,Ningbo,Chengdu:200,000palletscapacityintotalwillbeavailablefrom2015onwardsinphases,Xiamen,Questions?,28,29,Reference,SwirePacificColdStorageCo.Ltd.Allrightsreserved.,CompetingintheWorldsNo.1EmergingMarketTheCanadianAgri-FoodPolicyInstituteGuideline:ImportingDairyProductsintoChinaEUSMECentreMeetthe2020ChineseCustomerMcKinseyInsig