新职业英语视听说教程2Unit 7完整ppt课件

.,UNIT7Marketing,.,Outline,1,2,2,1,2,1,FurtherListening,FurtherWatching,FunTime,.,TeachingPlan,InClassPeriod1:Listening1Speaking1(Task1-2)Period2:Watching1Speaking1(Task3-4)Period3:Listening2Speaking2(Task1-2)Period4:Watching2Speaking2(Task3-4)AfterClassUnitFile+SupplementaryListening+Project,.,LearningFocus,Knowledge:Tobuildupthevocabularyaboutmarketinganewproduct.Tolearntogetageneralideaofthetypicalworkingsituationsinmarketinganewproduct.Skills：Togetthevocationalskillscoveredinthisunit.Togetageneralideaofthetypicalworkingsituationsinmarketinganewproduct.,.,Leadin,TVcommercialplaysanimportantroleinmarketing.WatchthevideoandtalkaboutwhatyouknowabouttheTVcommercial.,.,Listening1TASK1MarketAnalysis,Warming-upDiscusswithyourpartnerandtick()thereasonswhypeopledomarketanalysis.,1.Todiscovercustomerneeds,2.Todeterminemanagementcosts,3.Toanalyzethemarketpotentialforaproduct,4.Tocheckshipmentconditions,5.Tohelppredictmarketchanges,.,Listening1TASK1MarketAnalysis,NewWordsshecouldnthelpit._,她放声大哭，无法自已。,.,Speaking2,Workinpairs.Rearrangethefollowingsentencestomakeacompleteconversationbetweenaboothstaffandapotentialagentatatradefair.,BoothStaff1.Heresourlatestmodel.RightnowwearelookingforageneralagentforthisproductinSouthChina.2.Wellallowyouahighercommissionrateif,atalaterdate,yoursalesincreasesubstantially.3.Butouragentsinotherareasonlygeta3%commission.4.Weusuallygiveacommissionof5%toouragents.5.Goodmorning.Welcometoourexhibitioncounter.,.,Speaking2,Workinpairs.Rearrangethefollowingsentencestomakeacompleteconversationbetweenaboothstaffandapotentialagentatatradefair.,Clienta.Dontyouthink5%istoolow?Wecantmakeaprofitonsuchalowcommission.b.Wewouldbeinterestedinactingasyourgeneralagentthere.Whatareyourterms?c.Goodmorning.Imquiteinterestedinyourhardware.d.Whatwillhappenifoursalesvolumeincreasesdramatically?e.Well,thatmakessense!,.,Speaking2,Workinpairs.Rearrangethefollowingsentencestomakeacompleteconversationbetweenaboothstaffandapotentialagentatatradefair.,5,a,2,e,3,c,1,b,4,d,.,Speaking2,Workinpairs.Supposeashoecompanywantstosponsorthisyearsschoolsportsmeet.Role-playaconversationbetweenamarketingrepresentativeandtheschoolaccountant.Theconversationshouldcoverthefollowingpoints.,Shoestobesponsored:3,000pairsAdvertisingexposure:HugebannersontheplaygroundandcompanylogoprintedonthestudentsuniformAdvertisingcost:2,000yuan,.,Speaking2,Sample:A:DirectorMartin,nicetoseeyouagain.B:Mr.James,nicetoseeyou.A:Wehavetalkedoverthephone.Buttherearesomedetailsweneedconfirmfurther.B:Yes,absolutely.Thisyearssportsmeetwilllasttwodayswitheverystudentparticipatingalongwithsomeoftheirparents.A:Thatwouldbegreat.Weplantoprovide3,000pairsofshoesforthestudents.B:Thankyouforyourgenerosity.Youwillfindthepublicityyougetiswellworthit.A:Wehavenodoubt,DirectorMartin.Doyouthinkitispossibleforustoputhugebannersaroundthesportsgroundandprintourcompanylogoonthestudentsuniform?,.,Speaking2,B:Noproblem.Wewillseetoit.Buttheremaybesomecostsresultingfromtheprocess.A:Howmuchdoyouthinkitwillcost?B:Imnotsureif2,000yuanistoomuchforyou.A:Well,itisalittlebeyondourbudget.ButIthinkwecanmanagethat.,.,Speaking2,Workinpairs.Completeandpracticethefollowingconversationwithyourpartnerinturn.A:Goodmorning,Laura.Howareyoutoday?B:_(我很好，你呢)？A:Imfinetoo.Thankyou.Howiseverythinggoingwithouradvertisingcampaign?B:Everythingisgoingonsmoothly._.(我们已经制作好一个30秒的电视广告).A:Thatsgoodnews.Whatareyougoingtodowithit?B:_.(我们准备每天在电视的黄金时段播放两次，连续播三周).A:Whatstyleisthecommercial?,Imfine.Andyou,WehavemadeaTVcommercialofabout30seconds,WeplantohavethecommercialonprimetimeTVtwiceadayforthreeweeks,.,Speaking2,Workinpairs.Completeandpracticethefollowingconversationwithyourpartnerinturn.B:_.(我们把焦点放在日常生活方面，告诉观众只要吃一个“美味”比萨，就能消除饥饿).A:Remembertoemphasizetherearedifferentflavorscustomerscanchoosefrom.B:Yes._.(我们已经在广告中强调了我们比萨的主要口味).A:Great!Thenallwehavetodoiskeepourfingerscrossed.,Ourfocusisondailylife,informingtheaudiencethatonlya“tasty”pizzawilldrivethehungeraway,Wevealreadyemphasizedthemainflavorsofour,pizzainthecommercial,.,Speaking2,Workinpairs.Supposeyouaretryingtotalkacustomerintobuyingyourlatestcellphone.Role-playaconversationwhichshouldcoverthefollowingpoints.,Outstandingqualityofthecellphone(betterdesign,biggermemory,moregames,etc.)Greateffectsthecellphonecanachieve(cleareraudioandvideoeffect)Benefitsthecustomercangetfromthepurchase(gifts,coupons,membership,etc.),.,Speaking2,Sample:A:Madam,thisisourlatestcellphone.Comparedwithlastyearsmodel,ithasabiggermemoryof16G.B:Wow,thatsimpressive.Itisbigenoughtostoreallmyphotos.Butitmustbemuchmoreexpensivethanthepreviousmodel,right?A:Notexactly.Itspriceisonly10%higherthanthepreviousone.B:Well,Ithinkthatsacceptable.Tellmemoreaboutthefunctionsithas.A:Becauseofitslargememory,youcandownloadalotofmoviesandplaygamesonit.B:Howlongwilltheplaytimelast?A:About12hours,alsolongerthanthepreviousone.B:Er,verynice.IthinkImquiteinterestedinit.,.,Speaking2,A:Donthesitate,Madam.Ifyoubuyonenow,youwillreceiveavoucherfor200yuan,whichcanbeusedtobuyanyofourproducts.B:Really?Pleasewraponeforme.,.,FurtherListening,KamandGinaishavingameeting.Listentotheconversationandtick()thecorrectanswertoeachquestion.Whatsthepurposeoftheirmeetingtoday?A.Tolistentosomeideasfortheirnewadvertisingcampaign.B.Totalkaboutadvertisingcampaignontheirradarinthepast.C.Totalkaboutthetypesofindooradvertising.WhatisGinasideafortheiradvertisingcampaign?A.Advertiseindoor.B.Advertiseonbusesandcars.C.Advertiseindoorandoutdoor.,Script,.,FurtherWatching,Watchthevideoclipandanswerthefollowingquestions.Whatstheagendafortoday?Whatweretheupsetcustomercomplain?,Hecomplainedthepackagewassometimesdamagedandthedeliveriesweresometimeslateaswell.,Discusscustomercomplaintsandthenpossiblesolutions.Andthentofinishtotalkaboutwaystoimproveoffice.,Script,.,FunTime,Watchthevideo“CadburyEyebrowCommercial”,.,.,Listening1TASK1MarketAnalysis,.,Listening1TASK2Pricing,.,Listening2TASK1TradeFair,.,Listening2TASK2Sponsorship,.,FurtherListening,Kam:Okay,thepurposeofourmeetingtodayistolistentosomeideasforournewadvertisingcampaign.Gina,takeitaway.Gina:Thanks,Kam.Imgoingtotalktodayaboutoutdooradvertising.Iknowthatitsanewareaforusandithasntbeenonourradarinthepast,butIknowitllworkwellforournewcampaign.Kam:Canwetalkspecifics?Gina:Sure.Thereareseveraltypesofoutdooradvertising.Oneisthebillboard,boththetraditionalkindandthedigitalones.Advertisingononesinhigh-trafficareaswillgiveusalotofexposure.Togetevenmoreexposureallovertown,wecanusemobileadvertising.Kam:Youmeanadvertiseonbuses?,.,FurtherListenting,Gina:Yes,moreandmore,productsarebeingadvertisedonbusesandcars.Thesewrapscanalsobeputonthesideofbuildingsandotherstructures.Therereallyarealotofoutdooradvertisingoptions,frombenchadstoskywriting.Kam:Thatsallveryinteresting,butwhichofthesemethodsdoyourecommend?Gina:Ithinkweshoulduseallofthemblanketthecitywithournewads.Kam:Allofthem?Gina:Yes,allofthem.Youknowwhattheysay:“Gobigorgohome.”,.,VideoScript,.,Watching1TASK1CompetitorAnalysis,.,Watching1TASK2PromotionalPlan,.,Watching2TASK1TVCommercial,.,Watching2TASK2Point-of-SaleDisplay,(Asalesgirlisintroducingthenewshampootoawomanatthecounterinasupermarket.)Salesgirl:Goodmorning,Madam.Youseemtobeinterestedinourdisplay.Customer:Yes.Icanthelpnoticingthisfancyboard.Whatsitabout?Salesgirl:Itsanintroductiontoournewherbalshampoo,Joyce.HaveyoueverboughtTAFsproductsbefore?Customer:Yes,Ihave.Iuseyourcreameveryday.Itsverygoodquality.Salesgirl:Thatskindofyoutosayso.Asyoucansee,wearenowpromotingourtraditionalChineseherbalshampoo.Itsspecialanduniquebecausethreespecialherbshavebeenaddedtotheformula.Customer:Whateffectdotheyachieve?,.,Watching2TASK2Point-of-SaleDisplay,Salesgirl:Theyhelpspeedupthebloodcirculationoverthescalpwhichinturnallowseachhairtoreceivemoreoxygenandnutrients.Thisisprovingtobeaneffectivewayofpreventinghairloss.Customer:Thatsgreat.Myhusbandoftencomplainsthatheslosinghishair.Salesgirl:Infact,Joyceisespeciallydesignedformiddle-agedmen.Oftentheirwork-relatedstresscausesthemtolosehairatanearlyage.Customer:Oh,really?Inthatcase,Imaytryabottletoseeifitworks.Salesgirl:Well,Isuggestyoubuythreebottles,becauseifyoubuythreeatonce,youcanbecomeaVIPcustomer.Thatllgiveyouadiscountfortherestoftheyear.Customer:Thatsverynice.OK,Illtakethreebottles.Thankyou!Salesgirl:Mypleasure.Haveaniceday!,.,FurtherWatching,IntheMeetingBoss:Thankyo