★商业英语论文提纲范文商业英语论文提纲格式模板

商业英语论文提纲范文商业英语论文提纲格式模板 摘要 Introduction 1 Literature Review 1-1 Theoretical foundation 1-2 Previous studies 2 Methodology 2-1 Research questions 2-2 Research subjects 2-3 Research method 2-4 Procedures 3 Findings and Discussion 3-1 The ways nominal patterns realize pragmatic presupposition in the business English leads 3-2 The classification of the pragmatic presupposition of nominal patterns in the business English leads 3-3 The functions of the pragmatic presupposition of nominal patterns in the business English leads Conclusion Acknowledgements References Appendix I Collected Data ACKNOWLEDGEMENTS 摘要 CHAPTER I INTRODUCTION 1-1 Background of the Study 1-2 Purpose of the Study 1-3 Significance of the Study 1-4 Organization of the Thesis CHAPTER II LITERATURE REVIEW 2-1 Definitions of Hedges 2-2 Classifications of Hedges 2-2-1 Grammatical Classification 2-2-2 Semantic Classification 2-2-3 Pragmatic Classification 2-3 Functions of Hedges 2-4 Features of Hedges 2-4-1 Cancellability 2-4-2 Markedness 2-4-3 Indefiniteness 2-4-4 Indirectness 2-5 Previous Studies of Hedges Abroad 2-5-1 Studies of Hedges from Semantics Perspective 2-5-2 Studies of Hedges from Psychology Perspective 2-5-3 Studies of Hedges from Pragmatics Perspective 2-5-4 Studies of Hedges in Textual Discourse 2-6 Previous Studies of Hedges at Home CHAPTER III THEORETICAL FRAMEWORK 3-1 Hylands model 3-2 Varttalas model 3-3 Model Used in Present Study CHAPTER IV METHODOLOGY 4-1 Research Questions 4-2 Data Collected 4-3 Data Analysis and Processing Procedures 4-3-1 Hedges Identification 4-3-2 Data Processing CHAPTER V RESULTS AND DISCUSSIONS 5-1 Overall Description 5-1-1 Overall Frequency and Distribution of Hedges in the Two Types of Data 5-1-2 Most Frequently Used Hedges in the Two Types of Data 5-2 Various Categories of Hedges in the Two Types of Data 5-2-1 Attribute Hedges 5-2-2 Reliability Hedges 5-2-3 Writer-oriented Hedges 5-2-4 Reader-oriented Hedges 5-3 Possible Factors Affecting Chinese Native Writers Use of Hedges 5-3-1 Culture Differences 5-3-2 Language Transfer 5-3-3 Low Awareness of Hedges 5-3-4 Complexity of Hedges CHAPTER VI CONCLUSION 6-1 Major Findings 6-2 Implications 6-3 Limitations of the Study 6-4 Suggestions for Further Study REFERENCES 内容提要 Synopsis Chapter 1 Introduction Chapter 2 Literature Review 2-1 Basic Concepts of Advertisements 2-1-1 Definitions of Advertisements 2-1-2 Classifications of Advertisments 2-2 Previous Studies of Advertisements 2-2-1 Studies Abroad 2-2-2 Studies in China 2-3 Special Characteristics of English Commercial Advertisements Chapter 3 Theoretical Framework 3-1 The Origin of Appraisal Theory 3-2 Subsystems of Appraisal Theory 3-2-1 Attitude 3-2-2 Engagement 3-2-3 Graduation 3-3 Applications of Appraisal Theory in Discourse Analysis Chapter 4 Methodology 4-1 Research Purpose and Questions 4-2 Data Collection 4-3 Research Procedures Chapter 5 Results and Analysis 5-1 Frequency and Distribution of the Appraisal Resources in the Advertisements 5-2 The Analysis of Attitude 5-2-1 Appreciation as Key Attitudinal Value 5-2-2 The Analysis of Judgment Resources 5-2-3 The Analysis of Affect Resources 5-3 The Analysis of Engagement 5-3-1 The Analysis of Monogloss and Heterogloss 5-3-2 The Analysis of Dialogic Contraction and Dialogic Expansion 5-3-3 The Analysis of the Subcategories of Engagement 5-4 The Analysis of Graduation 5-4-1 The Analysis of Force and Focus 5-4-2 The Analysis of Grading Up and Grading Down Chapter 6 Conclusion 6-1 Major Findings 6-2 Significance of the Research 6-3 Limitations References Appendix Acknowledgements 摘要 Synopsis Chapter One Introduction 1-1 Research Background 1-2 Significance of the Research 1-3 Organization of the Thesis Chapter Two Theoretical Preliminaries 2-1 Interpersonal Metafunction 2-2 Systemic-Functional Appraisal Theory 2-2-1 Origin of Appraisal Theory 2-2-2 General Statement of Appraisal Theory 2-2-3 Detailed Analysis of Appraisal Resources 2-3 Applications of Appraisal Theory to Discourse Analysis Chapter Three Overview of Advertising 3-1 Definition of Advertising 3-2 Classification of Advertising 3-2-1 Classification by Purpose 3-2-2 Classification by Media 3-3 Generic Structure of Advertising Discourse 3-3-1 Verbal Parts 3-3-2 Non-verbal Parts 3-4 Functions of Advertising Discourse 3-4-1 Informative Function 3-4-2 Persuasive Function 3-5 Related Study of Advertising Discourse 3-5-1 The Study Abroad 3-5-2 The Study at Home Chapter Four Research Design and Data Analysis 4-1 Research Design 4-1-1 Data Collection 4-1-2 Research Procedures 4-2 Data Analysis 4-2-1 Attitude Resources in English Commercial Advertising Discourse 4-2-2 Engagement Resources in English Commercial Advertising Discourse 4-2-3 Graduation Resources in English Commercial Adve