灵智大洋Euro RSCGVolvo Regional Meeting 2002

,VolvoRegionalMeeting2002Singapore4-5December2002,InsertCountrynamehere,Pleasecompleteandreturnthispresentationtojerome.fontaine.sgbyWed26November20026pm.Pleaseensurethatcolourcopiesofallyourmajor2002printads,TVCsandothermaterialsaresenttoEuroRSCGSingapore(attn.MurielBinnert)byWed26Nov2002aswell.Thankyou.,2002summaryofAgencyreview(Tobefilledinbylocalclient(s),Nameofclient(s):Overallrating012345Accountmanagementrating012345Creativerating012345Mediarating012345,InsertCountrynamehere,5=outstanding,4=aboveaverage,3=satisfactory2=belowaverage,1=poor,0=unacceptable,Financialanalysis,US$20012002projections2003projectionsTotalBilling$Media$Production$Totalincome$Media$Production$No.ofstaff(orHead)onVolvoaccountIncomeperHead$IsVolvowithintheYesNoYesNoYesNoTop10accountsformycountry(circletherightanswer),InsertCountrynamehere,2003billingstructure,Startdatefornew3.5%mediacommission:Projectfeeorretainerstructure?Pleasegivedetails(description,amountetc.),InsertCountrynamehere,Thecompetitionoutlook-2002,S/NBrandSOM%SOV%SOV$(USD)1.2.3.4.5.6.7.9.10.,SOM=ShareOfMarket;SOV=ShareOfVoice,InsertCountrynamehere,Top3eventsin2002thatmadeahugeimpactinyourlocalautomobileindustry(acrossallmarketsegmentspleasedescribeindetails),Event1Event2Event3,InsertCountrynamehere,Volvo-2002mainactivitiesATLandBTL(describe:launches,brand/tacticalcampaign,promotions,directmarketingprogramsetc.whatdidwedowell?),InsertCountrynamehere,Volvo-mainissuesfacedin2002(issuesrelatingtolocalclientrequests/expectations,carsales/industry,whatdidwedowrong?etc.),InsertCountrynamehere,VolvoCreativeGuidelines(describeyourpositiveandnegativecommentsregardingtheimplementationoftheVolvocreativeguidelinesinyourcountry:aretheywellreceivedbythemarket?Whatsyourlocalclient(s)pointofview?Howcouldtheybeenhanced?etc.,InsertCountrynamehere,Volvomaincompetitorsin2002(Top5competitorsmaximum),Competitor1:Communicationstrategy(includingcoremessageandmedia)Whatdotheydowell?iewheredotheybeatVolvo?Whatdotheydowrong?Competitor2:Communicationstrategy(includingcoremessageandmedia)Whatdotheydowell?iewheredotheybeatVolvo?Whatdotheydowrong?Competitor3:Communicationstrategy(includingcoremessageandmedia)Whatdotheydowell?iewheredotheybeatVolvo?Whatdotheydowrong?Competitor4:Communicationstrategy(includingcoremessageandmedia)Whatdotheydowell?iewheredotheybeatVolvo?Whatdotheydowrong?Competitor5:Communicationstrategy(includingcoremessageandmedia)Whatdotheydowell?WheredotheybeatVolvo?Whatdotheydowrong?,InsertCountrynamehere,Volvoin2003,Whatcanwedobetter?Whichstrategycanweadoptand/orimprove?Creatives,media,directmarketing,relationshi