2016--2017年度译林版必修4 Unit 1 单元测试题 1

Unit 1 Advertising 第二部分：英语知识运用（共两节，满分35分）第一节：单项填空（共15 小题；每小题1 分，满分15 分）从A、B、C、D四个选项中，选出可以填入空白处的最佳选项。21. In the lecture, the professor referred to the idea that age brings you wisdom, _ plays an important role in Chinese culture.A. one B. one that C. what D. that22. Since the new park was open to the public last week, I _ a walk there every morning.A. have been taking B. will have taken C. am taking D. have taken23. You will have to _ all the strong evidence and present it to the judge so that you may win the case.A. mix together B. put togetherC. hold together D. draw together24. How do you persuade your daughter not to have too many candies?Personally, I educate her about the harmful effects _ candies _ teeth.A. of; on B. of; to C. on; to D. on; on25. I have been away for a week. Can you _ me on whats been happening here?A. advise B. comment C. update D. judge26. Netizens are familiar with the reason given by the teacher for quitting her job _ the world is so big that shed like to have a look.A. because B. that C. where D. why27. The music is surprisingly pleasant to hear, but I just cant _ where it is coming from.A. figure out B. put out C. carry out D. turn out28. The programme is _ at improving the health of women of all ages and has benefited a great number of women in the country.A. targeting B. meaning C. targeted D. meant29. Will it be long before we get to the centre of the city?It _ be; after all it is not the rush hour now.A. shouldnt B. cant C. must not D. may not30. The police wanted to know _ the driver hadnt reported the accident earlier since he did not drink and drive.A. when B. where C. why D. whether31. As I opened my eyes, in _ direction I looked, I could see beautiful tiny pink flowers covering the entire mountain.A. whatever B. however C. whichever D. wherever32.“Youre a good worker, boy,”Mr. Hilton told Hans.“Ill _ you for a promotion.”A. recommend B. consult C. determine D. advertise33. The couple have made a public _ for donations to help save their daughter, who is suffering from a strange and unknown disease.A. reaction B. appeal C. slogan D. fancy34. Before a classroom activity, a teacher should make it clear what he or she is trying to _ the students to do.A. hope B. make C. suggest D. get35. Mom! A fish bone is stuck in my teeth!_, dear. I am coming.A. Take your time B. Help yourselfC. Dont mention it D. Take it easy第二节：完形填空（共20小题；每小题1分，满分20分）阅读下面短文，从短文后各题所给的四个选项（A、B、C和D）中，选出可以填入空白处的最佳选项。My father-in-law John was a family doctor. He regularly read several magazines about the 36 . “Investing made my future secure,” he 37 in his later years. “As a(n) 38 doctor making house calls in the mountains of Tennessee and delivering babies charging a low price, I was not in the same 39 as doctors today.”But in his forties, 40 he was burning himself out, he left his 41 in Elizabethton, Tennessee, and returned to medical school. He was older than other students and even many of his 42 . Three years later he graduated and 43 his medical career until hiseventual retirement.My children loved seeing their grandfather 44 . Not limited to one or two weeks a year, there was 45 time for their long walks and evenings of playing games. His cautiousness 46 with age, but if he had definite opinions, he wouldnt hesitate to express them. He 47 his grandchildren in many ways, writing each one long letters, always including encouragement and 48 their paths.Near the end of our final summer together in Pennsylvania, John announced “Id like to 49 your time. I want the whole family to come over for an evening. Let me just talk without 50 .”It seemed a strange request, 51 he was a proud man, and we didnt argue.When we arrived, he was sitting in his big chair as usual. 52 the television, he began to speak. John and I had never seen our children so quiet and focused. At the evenings 53 he presented each person with a small 54 , saying,“Thank you for giving me your time.”Although he lived another three years, Johns fragile (脆弱的) 55 prevented him returning to the cottage he loved. His funeral was a celebration of his life. Many mourners (吊唁者) spoke of his influence on them.John may have bought his grandchildrens time one evening, but its an experience they remember and still talk about. In the many summers they shared, he gave them something money cannot buy: memories of time well spent together.36. A. economy B. history C. tourism D. literature37. A. appealed B. showed C. observed D. responded38. A. experienced B. needy C. clever D. calm39. A. league B. assessment C. preference D. content40. A. determining B. forecasting C. admitting D. fearing41. A. relationship B. practice C. homeland D. address42. A. patients B. colleagues C. professors D. neighbors43. A. achieved B. sacrificed C. launched D. continued44. A. eventually B. surprisingly C. deliberately D. frequently45. A. enough B. reasonable C. social D. precious46. A. calmed B. settled C. sank D. increased47. A. saved B. spoiled C. influenced D. entertained48. A. cleaning B. tracing C. directing D. choosing49. A. set B. buy C. spend D. gain50. A. interruption B. hesitation C. question D. trouble51. A. but B. so C. because D. otherwise52. A. Guarding against B. Moving to C. Sitting around D. Turning off53. A. Preparation B. solution C. conclusion D. arrangement54. A. questionnaire B. check C. newspaper D. picture55. A. mind B. health C. character D. feeling第三部分：阅读理解（共15小题，内小题2分，满分30分）阅读下列短文，从每题所给的四个选项（A、B、C和D）中，选出最佳选项。ARead More & Spend LessWe have more than 7 million used books for sale, from the earliest board books to the all-time classics.If you like what we have to offer, Tell-a-Friend and well give you more reasons to read! Any member of our website who invites friends and family to try our books using the“Tell-a-Friend” program will see a 20% discount when that friend places their first order within 14 days.Start exploring and save big on all your favorites. Here we list some of our books that are heavily discounted.Giraffes Cant Danceby Giles AndreaeThis book has been pleasing children for over 15 years. Gerald the tall giraffe would love to join in with the other animals at the Jungle Dance, but everyone knows that giraffes cant dance . or can they?2004, PaperbackISBN: 9780439539470From $0.99Laugh-Out-Loud Jokes for Kidsby Rob ElliottWith over 700,000 copies sold, this book will have children rolling on the floor with laughter. A great gift idea for any child. 2010, PaperbackISBN: 9780800788032From $0.89Love You Foreverby Robert MunschWith simple text and pictures, Love You Forever is a book to be shared a story about love that children will carry with them throughout their lives.1995, HardbackISBN: 9780099266891From $1.98How to Win Friends & Influence Peopleby Dale CarnegieAs the most famous confidence-building book ever published ( 出版), this classic book will turn your relationships around and improve your relationships with everyone in your life.2013, PaperbackISBN: 9788087888223From $0.9956. The“Tell-a-Friend”program encourages people to _.A. take pleasure in reading with their friendsB. help a friend form the habit of readingC. share the website with othersD. read more but spend less57. Who wrote the story about animals?A. Rob Elliott. B. Giles Andreae.C. Dale Carnegie. D. Robert Munsch.58. Which book has a different kind of paper cover from the others?A. How to Win Friends & Influence People.B. Laugh-Out-Loud Jokes for Kids.C. Giraffes Cant Dance.D. Love You Forever.BLife is comprised emotion and sense. When we were babies we reached the pinnacle ( 顶峰) of emotion. At that time we asked for everything that we wanted, cried as we were uncomfortable, laughed as we were happy and released our emotions day and night. When we grow up we find that if we want to live in a cozier environment we must be sensible enough to deal with our emotions and relationships. Our world is based on sense and beautified by emotion.Sense is the base of life; it builds up the structure of life, and helps us see the real world. And emotion is the invaluable element of life. It adds colorful paint to our life. Lacking sense we may lose the guiding light and lacking emotion we may lose the value of life.We admire Da Vincis Mona Lisa, we are attracted by Michelangelos The Creation of Man, and we are carried away by Monets Lotus. Shakespeares Romeo and Juliet may bring us tears, Victor Hugos poems can make a maids love revive( 重新燃起), and Jane Austins stories arouse our dream of holding a party of ladies and gentlemen as an England beauty in the countryside. All of them are people who deserve our respect and showed us sentimental emotion: love, hatred, betrayal, loyaltyand so on. They made their works full of emotion, shocked our nerves, and evoked our passions. Somebody may have found their destiny in these works, and surely they influence people time after time. But in fact, though these people or their workshave the power to control our mental world, we dont choose them to be our President or Prime Minister. We cannot deny the fact that our world is based on sense and ration. Mark Twin once said that the passion of friendship is so sweet, steady androyal and enduring a nature that it will last through a whole lifetime if neither of the two friends asks the other to lend money.Emotion is our nature and sense gives us an eye to live in reality. Only sense makes Jack a dull boy; emotional moments give us vigor and enthusiasm to live and color our life.59. We can learn from the second paragraph that _.A. sense is no more important than emotionB. sense is as important as emotion to human lifeC. sense deserves less concern than emotionD. sense gives people more pleasure than emotion60. Whats the main idea of the third paragraph?A. Artists are good at containing emotion in their works.B. Works full of emotion show people the value of life.C. There is a variety of emotions in this world.D. Life cant be enjoyable without emotion.61. Whats the best title for the passage?A. Sense and emotion make people wiserB. Sense and emotion help you live in peaceC. Sense and emotion the bases of our lifeD. Sense and emotion the reason for happinessCPublic service announcements (PSAs) are non-commercial messages spread by the media without charge, with the aim of raising awareness, changing public attitudes and behavior towards a social problem. In the UK, they are generally called public information films (PIFs). In Hong Kong, they are known as announcements in the public interest (APIs).The earliest public service announcements were made before and during World War II in both the UK and the US.In the UK, the actor Richard Massingham set up Public Relationship Films Ltd in 1938 to produce short educational films for the public. In the films he played a bumbling character. This character, who behaved in a careless way while making a lot of mistakes, often explained the message of the film through showing the risks if it was ignored.Filmstopics included how to cross the road, how to prevent the spread of diseases, how to swim and how to drive without causing the road to be unsafe for other users. During the war he was commissioned (任命) by the Ministry of Information to produce films for the war. Massingham began to produce longer films, for both private companies and the government.In the US, the Ad Council (at first called the War Advertising Council) was set up in 1941, when America entered World War II. It began to carry out an idea of using advertising to influence American society on a range of fronts. They first focused on the countrys needs during the war, such as encouraging the American public to invest their savings to help their country.After the war, PSAs were used to educate the public on many important problems. In the UK, they were produced for the Central Office of Information(COI), and again by private small film companies, such as Richard Taylor Cartoons. They were supplied to broadcasters free of charge. In the US, the Ad Council expanded (扩大) the focus of PSAs to address problems such as blood donations andhighway safety.The most common topics of PSAs are health and safety. A typical PSA is part of a public awareness activity to inform or educate the public about a problem. The range of possible topics has expanded over time.Chinas first PSA was about saving water and was broadcast in 1978. In Hong Kong, since 2004, television networks have been required by the government to preface their main evening news broadcasts with a minute-long announcement in thepublic interest.62. The following can be used to raise public awareness, change public attitudes and behavior towards a social problem EXCEPT _.A. PSAs B. PIFs C. APIs D. COI63. The underlined word“bumbling”in Paragraph 3 is closest in meaning to“_”.A. disrespectful B. stupidC. energetic D. hardworking64. What do we know about the Ad Council?A. It was founded after the Second World War.B. It advised the public to save money.C. It affected American society by advertising.D. It belonged to a private small film company.65.We can infer from the passage that _.A. Hong Kong has advanced television networksB. PSAs enjoy great popularity among the ChineseC. the Hong Kong government attaches great importance to PSAsD. PSAs in the US mainly focus on blood donations and highway safetyDJoseph Emanuel Crown, owner of the Crown Brewery of Chicago, was a worried man. Worried about several counts, the most immediate being a civic responsibility, he was scheduled to discuss them at an emergency meeting this Friday, the fourteenth of October, a meeting he had requested.Joe Crown seldom showed inner anxieties, and that was the case as he worked in his office this morning. He was a picture of steadiness. He wore a fine suit of medium gray with a dark red tie under a high collar. Since the day was not yet too warm, hekept his coat on.Joes hair was more silver than white. He washed it daily, kept it shining. His eyes behind spectacles with silver wire frames were dark brown, rather large, and alert. His mustache (胡子) showed careful attention; he had an appointment at twelvefor the weekly trim (修剪). His hands were small but strong. He was not handsome, but he was commanding.Three principles ruled Joe Crowns business and personal life, of which the most important was order. In German, Ordnung. Without order, organization and some rational plan, you have chaos.The second principle was accuracy ( 精确). Accuracy was mandatory ( 强制的) in the brewing (酿酒) industry, where timing and temperatures were important. But accuracy was also the keystone of any business that made money instead of losing it. The primary tool for achieving accuracy was mathematics. Joe Crown had a towering belief in the potency ( 效力) of correct information, and the absolute authority of numbers which provided it.Questions he asked of his employees often involved numbers.“What is the exact temperature?” “How large is the population in that market?”“How many barrels did we ship last week?”“Whats the cost, per square foot, of this expansion?”As for his third principle, modernity, he believed that, too, was crucial in business. Men who said the old ways were the best ways were fools, doomed ( 注定) to fall behind and fail. Joe was always searching for the newest methods to improve the brewerys product, output, efficiency, cleanliness. He never hesitated to install ( 安装) expensive pasteurization equipment when he opened his first small brewery in Chicago. Hed been among the first to invest heavily in refrigerated freight cars. He insisted that modern machines be used in the office.Originally his chief clerk, Stefan Zwick, had resisted Joes suggestion that he should learn to operate a typewriter,“Sir, I respectfully decline, a quill pen suits me perfectly.”“But Stefan,”Joe said to him in a friendly but firm way,“Im afraid it doesnt suit me, because it makes Crowns look old-fashioned. However, Ill respect your feelings. Please place a help wanted advertisement. Well hire one of those young women who specialize in using the machine. I believe they are called typewriters.”Zwick blanched.“A woman? In my office?” “Im sorry, Stefan, but you leave me no choice if you wont learn to typewrite.”Stefan Zwick learned to typewrite.Every solid house or building was supported by a strong foundation, and so there was a foundation on which Joe Crowns three principles rested. It was not unusual, or peculiar to him. It was the cheerful acceptance, not to say worship, of hard work. Among other artifacts, advertising sheets, flags and fading brown photographs of annual brewery picnics d