剑桥商务英语期末考试B卷

I. Multiple choices: 10%1. Which of the following refers to introducing oneself?A. Excuse me, is your name Marriot?B. Hello, Im Mike Watson.C. Id like to introduce Mr. Kwon.D. This is Peter speaking.2. “How do you do?” is a(n) _.A. greeting B. introductionC. question D. polite saying3. A suitable response to “Have a nice weekend” is_.A. Thats all right. Bye B. Thank you. You tooC. It is very kind of you D. See you on Sunday4. _ refers to a department.A. Secretary B. Production C. Accountant D. Sales manager5. _, whose headquarters are in Seattle, is an American company. A. VOLVO B. SONY C. SAA D. Microsoft6.Which of the companies offers a service of catering? A. Dentsu B. McDonalds C. Club Med D. Lufthansa7. The _ department helps customers with different problems. A. after-sales B. personnel C. marketing D. RD8. Annas _ lunch at the moment. A. at B. on C. for D. in9.If Tom tells you that he cant stop thinking about work, what advice can you give him? A. You should stop working. B. Why not give up doing that? C. Why not take up a hobby? D. Dont spend every evening with colleagues.10.Which of the following is not a simple way to help you fight stress?A. Talk to your friends about your problem instead of keeping it to yourself.B. Laugh more and not take everything so seriously.C. Drink coffee instead of drinking herbal teas.D. Try an activity holiday.II. Match the words to make phrases: 6%11. information ( )A. people12. care for ( )B. the factory13. financial( )C. room14. inspect( )D. vehicles15. motor( )E. technology16. conference( )F. servicesIII. Fill in the blanks with proper words: (9%)_17_ advertises and markets products. _18_ deals with employees. _19_ organizes payments. _20_ develops new products. _21_ sells the companys products. _22_ sends goods to customers. _23_ buys goods for the company. _24_ makes goods in the factory. _25_ helps customers with problems.IV. Read the article and then give each paragraph a suitable title from the box.(12%)A. Dont work late B. Enjoy the open air C. Take care of your health A. Dont work late B. Enjoy the open air C. Take care of your healthD. Have fun E. Work near where you live F. Leave the car at homeHow to lead a better life_(26)Get regular fresh air. Sunshine is cheering, rain refreshing.Best of all, fresh air gets you out of the office. Most offices are unhealthy._(27)Get out of your car and onto public transport. You will reduce noise, get fitter and have more time to read, think and look._(28)Don travel long distances to work. Find a job near home. Move out of the city._(29)Go home from work earlier. Long hours dont make you more efficient. If there is too much work for you to do, say so._(30)Learn to enjoy your self. Relax, play sport or music, take up a hobby. Please youself more-make/find time to do it._(31)Exercise regular, eat sensibly, dont smoke or drink alcohol, and cut down on caffeine drinks. Try water or herbal teas.V. Read the article and fill in the blanks with the words in the box(18%)A.Arrange accommodation B.choice C.facilities D.information E .leisure F. located in G.on business H.services I.suitableMy boss, is going to Kuala Lumpur 32 . Ill 33 for her. First, Ill read some 34 about hotels in Kuala Lumpur, and find out which one is most 35 for her to stay in. I think a hotel good for business people should be 36 the business district of the city efficient with good business 37 pleasant with extensive 38 facilities comfortable with warm 39 But sometimes its hard to decide which one is the best 40 . Do you have any idea?VI . Translate the following according to the Chinese(8%)Can you 41 a hotel?可以推荐一家饭店么？ whats the hotel 42 ?这饭店是什么样的？ 43 are usually from 9 am. To 6 pm/ 办公时间通常从早上9点到下午6点. There are many simple thins you can do to help 44 你可以做许多简单的事情战胜压力. 45 that big hotel？那个大饭店如何？ Laugh more and dont 46 多开怀大笑,而不要诸事过于认真. Is the hotel 47 for business？饭店是否装备了商务设施？ Does the hotel 48 in business travelers？饭店是专门接待商务旅行人员吗？ VII. (Questions 49-54 17%) Look at the article below about logos of companies and the questions on the opposite page; Each question has three suggested answers or ways of finishing the sentence. A, B, and C. Mark one letter A, B, or C on your answer sheet, for the answer you choose.What s in a Logo?What attracts customers? Obviously the quality of a product does, but visual images contribute a great deal. It is not only the image provided by the packaging that counts but the whole corporate identity of the company.There are now many products and services on the market, which are similar in content though produced by different companies. It is vital, therefore, for a company to distinguish itself from its competitors by having a strong company image, which is immediately recognizable.Logos are part of this image. They are symbols that often include a name or initials to identify a company. The logo establishes a visual identity for the company, just as different groups of young people express their identity through hairstyles and clothes. All groups from all cultures and throughout the ages have used colors and symbols to show their identity.In different cultures, different colors carry different meanings. Some colors may be connected with coldness in one culture and with warmth in another; some colors represent life in one culture but death in another. International companies. have, therefore, to make sure that their logos will not be misunderstood or misstate greted in different countries.The logos of large international companies are instantly recognizable throughout the world. One of the most famous logos is that of Coca Cola. The design of the words Coca Cola has not changed since 1886, although the surrounding design has been changed from time to time.Many companies have, over the years, renewed their logo to fit in with contemporary; design and to present more powerful images. Company logos can be emotive-and-can inspire loyalty by influencing the subconscious. Some logos incorporate an idea of the product; the steeringwheel in the Mercedes logo, for example, and the aeroplane tail of Alitalia.Logos are used on letterheads, packaging and brochures as well as on the product itself. They may also appear in newspapers or on television as part of an advertising campaign.Companies need to have a strong corporate identity. The logo helps to promote this image and to fix it in the minds of the consumers. Logos, therefore, need to be original and to have impact and style. 49. What attracts customers? A. The quality of a product does, but audio frequency contributes a great deal.B. The quality of a product does, but visual images play an important role as well.C. The quality of a product does? but the atmosphere of a company is also vital.50. It is vital for a company to distinguish itself from its competitors byA. restructuring its organization and assets.B. creating a very complicated network of sales.C. having a strong com