牛津高中英语模块四第一单元projectppt课件

.,1,dvertising,A,Unit1,Project1Developinganadcampaign,.,2,LanguagePoints,.,3,Review,1.推销；提升2.弄清楚；计算出3.下决心做某事4.分析（名词）5.吸引；呼吁6.把表达清楚7.敦促某人做某事,promote,figureout,determinetodosth.bedeterminedtodosth.,analysis,appealto,getsomethingacross,urgesb.todosth.,.,4,8.有毒的9.使震惊，使惊愕10.haveinmind11.beconcernedwith12.theapproachto(doing)odoing,poisonous,shock,记得某事,涉及,的方法,由于；应归于,警醒某人做某事,.,5,LanguageFocus,.,6,1.Unlikeasingleadvertisement,anadcampaignisaplannedprogrammeofadvertisementsusingvariouskindsofadstoreachacertainaudience.,EX.Theaudience_(be)veryexcitedwhentheysawtheirfavoritestar.,were,audience表示“观众，听众”。当把它作为整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：family，class，team，public等。,.,7,2.Whenyoustartasuccessfuladcampaign,youmusthaveaclearaimandanaudienceinmind.haveinmind考虑/想到/记得你想让谁来做这项工作。2.在那么短的时间内记住所有的新生词是很困难的。,Whodoyouhaveinmindforthejob?,Itshardtohaveallthenewwordsinmindinsuchashorttime.,.,8,3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figure1Icouldseeafigureinthefardistance,butIcouldntmakeoutwhoitwas.2Shehasalovelyfigure.3Hewasoneoftheleadingpoliticalfiguresofthiscentury.,数字；图形；人物；轮廓,.,9,3.Itisimportanttofigureoutexactlywhatyouwanttotelltheaudienceandwhatyouaretryingtogetthemtodo.figureout理解；想出1Icantfigurehimout-hesamystery!2Westillhaventfigureouthowtodoit.3.你计算这次旅行要花费多少钱了吗？,Haveyoufiguredouthowmuchthetripwillcost?,.,10,4.Inanadcampaignyoumayneedtoemploydifferentkindsofmedia,includingposters,newspapers,magazines,radioandtelevision.employ1Thefirmemploys1000people.2Thepolicehadtoemployforcetobreakupthecrowd.3Youdemployyourfreetimefully.,vt.雇用；使用，利用,.,11,beemployedindoingsomething忙于干某事翻译：Allthestudentsareemployedindoingtheirhomeworkintheclassroomnow.拓展：employer;employee;employment;unemployment;employed;unemployed,consider,1.HeconsideredstudyingfurtherinBeijingUniversity.2.Heisconsideredtobethebestpersonforthejob.3.Iamconsideringgoingabroad.我正在考虑出国。4.Iconsideritagreathonor.我认为这是极大的荣幸。,Weconsiderthatthedriverisnottoblame.我们认为这不是司机的过错。Weconsiderit(tobe)true.我们认为这是真实的。Haveyouconsideredhowtosolvethisproblem?你考虑过怎样解决这问题吗?,CharlesBabbageisgenerallyconsidered_thefirstcomputer.A.toinventB.inventingC.tohaveinventedD.havinginvented,Thesedays,Jack,arecentgraduatefromNanjingUniversity,isalwaysconsideringbeinginterviewedbythatcompanyand_ajobthere.A.getsB.beinggotC.gettingD.get.,Thestudents_Mr.Yang_thebestoneinteaching.A.consider;asB.consider;beingC.considers;/D.considering;tobe,A,Itisgenerallyconsideredunwisetogiveachild_heorshewants.A.howeverB.whateverC.whicheverD.whenever,B,.,18,Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysis_.,Paratwo,ahead,of,time,.,19,1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determine1Wedeterminedtogoatonce.2Herencouragementdeterminedmetocarryonwiththework.3Weshouldfirsttrytodeterminehowmuchitisgoingtocost.4Thesizeofthecropisdeterminedbytheamountoftherainfall.,determinev.决定,确定,测定,使下定决心定日期：determinebedeterminedtodosthThesizeofyourfeetdeterminesthesizeofyourshoes.你两足的大小决定了你鞋的大小。,sth.,todosth,that/wh-,.,21,1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.determined.adj1Sheisadeterminedwoman.2Imdeterminedtogoandnothingwillstopme.determination.n,.,22,1.Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.inadvance1.Itisacommonpracticethatyoushouldpaytherentforatleasthalfyearinadvanceinmanybigcities.2.Americaisanadvancedcountry,whileChinaisadevelopingone.,.,23,Afteryou_whoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.decideB.decidedC.willdecideD.havedecided2.Whenplanningapublicwelfarecampaign,youmaywanttoaskyourselfsth.When_apublicwelfarecampaign,youmaywanttoaskyourselfsth,Parathree,you,plan,.,24,1.Ifit_tomorrow,hellcometoschoolwithanumbrella.rainB.rainsC.willrainD.hasrained2.Howdoyouusuallygotowork?-Ifitisfine,I_onfoot.willgoB.goC.havegoneD.wontgo3.Shewontleaveuntilshe_abetterjob.A.FindB.findsC.willfindD.hasfound,Afteryouhavedecidedwhoyouraudienceis,itistimetodecidewhatyouwanttheaudiencetoknoworthinkabout.,.,25,2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appeal.n1Hisappealforforgivenesswentunanswered.2Filmsofthatsorthavelosttheirappealforme.3Thecourt(法院）rejectedhisappeal.,.,26,2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appeal.vThegovernmentisappealingtoeveryonetosavewater.2.Doestheideaofworkingabroadappealtoyou?3Iintendtoappealagainstthisverdict.,.,27,2.Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.appealing.adj打动人心的；有吸引力的；有趣的1Whatanappealinglittleboy!2Theideaofafreeholidayisratherappealing.3Hewasattractedbythedogsappealingeyes.,appealto：movethefeeling;attract1.有感染力；有吸引力Doesthesepaintingsappealtoyou?你对这些画感兴趣吗？Brightcolorsappealtosmallchildren.鲜艳的颜色能够吸引小孩。,Thismusicistooold-fashionedtoappealtopeopleanylonger.这首乐曲太过时，不再吸引人了。2.向某人恳求帮助appealtosb.forhelp为某事向某人发出呼吁makeanappealtosb.forsth.,3.reactinacertainwayawaytodosthawayofdoingaway+定语从句（that/inwhich/省略）Raftingisagoodwaytoexperiencenature.Raftingisagoodway_peoplecanexperiencenature.,in,which,.,31,4.Whataspectsofthisproblemwouldtheycareaboutorbeconcernedwith?beconcernedwith和有关；涉及e.g.ThebookisprimarilyconcernedwithSoviet-AmericanrelationsduringtheColdWar.这本书主要讲的是冷战时期的苏美关系。,.,32,拓展beconcernedabout/for关心/关注e.g.Nowadaysmoreandmorepeopleareconcernedaboutprotectingenvironment.beconcernedtodosth认为(做某事)重要e.g.Shewas