Lesson 29 How to Push a Product.ppt

Unit5BuyingandSelling,Lesson29HowtoPushaProduct,battlecreateadcustomeralreadysimilar,n.战斗，战役v.创作，创造n.广告n.顾客，主顾，客户adv.已经adj.相像的，相仿的，类似的,sampleoffershinequalitysurelysucceed,n.样品，样本v.提供，供给v.发光，反射n.质量，品质adv.当然，确信无疑v.成功，做成,Tousethefollowingwordscorrectly:create,customer,already,similar,offer,shine,succeed,pushaproduct,standout,catchoneseye,haveaninterestin,objectives,Thinkaboutit!1.Whatisimportantforpushingaproduct?2.Ifyouhadyourownproducttosell,howwouldyoupushit?,Whatdoes“push”meaninthephrase“pushaproduct”?Topushaproductmeanstrytosellaproduct.,Enjoythevideosofadvertisement.,Ifyouhadyourownproducttosell,howwouldyoupushit?,Letscometothelesson.,Readthelessonandwritetrue(T)orfalse(F).1.Makingyourproductisjusthalfthebattle.2.Thereareonlythreewaystopushaproduct.3.Customerslearntheadvantagesofaproductbyusingit.4.Onlyexcellentadvertisingcanhelpyousucceed.,Completethepassagewiththecorrectformsofthewordsorphrasesinthebox.,customersimilarofferexcellentstandoutcatchoneseye,Itsnoteasytomakeyourproductsucceed.Becausetherearealways_productsonthemarket,youhavetoputinmoreeffort.,similar,Youshouldchoosespecific_,thencreateaperfectadto_.Whentheybuyyourproduct,_themgoodservice.Remember,_advertisingwillalwaysmakeyourproduct_.,customers,catchtheireye,offer,excellent,standout,LanguagePoints,1.Remember,youneedtomakeyourproductstandout.记住，要使你的产品引人注目。standout意思是“引人注目；显眼”。例如：Theywereallpretty,butshestoodoutamongthem.Heisatall,distinguishedlookingmanwhostandsoutinanycrowd.Redflagsstandoutbrightly,setagainstthebluesky.,2.Findwaystocatchtheireye.想办法吸引大家的目光。catchoneseye意思是“引人注目；吸引某人注意；吸引的目光”，同义词组为：drawonesattention(to)例如：Canyoucatchthatgirlseye?Thatpostcard,apresentfrommygrandfather,caughteveryoneseye.,3.Peoplecomingtotradeshowsalreadyhaveaninterestinsimilarproducts.来贸易展览的人们已经对类似的产品有了兴趣。haveaninterestin意思是“对感兴趣”。例如：Weallhaveaninterestinplayingchess.Thechildhasnointerestindrawing.,4.Pushyourproductusingsamplesandgooddeals.提供样品和优惠的条件来推广你的产品。pushonesproduct意思是“推广某人的产品”。例如：Itllcostusalottopushyourproduct.Itsdifficulttopushtheirproductinthisarea.,usingsamplesandgooddeals是现在分词短语，在句中作方式状语，表示“以样品和提供优惠条件的方式”。例如：Wecanreachtheapplesonthetreeusingthisladder.,5.Offeringsamplesanddealswillgetyoumorecustomers.提供样品和优惠条件会使你获得更多的顾客。offer此处是动词，意思是“提供”。例如：Heofferedmeaglassofwine.offer还可以表示“愿意；试图(做某事)”。例如：Theyofferedtohelpme.Heofferedtolendmesomebooks.,6.Withagoodqualityproductandexcellentadvertising,youwillsurelysucceed.拥有优质的产品和完美的广告，你肯定会获得成功。succeed为不及物动词，意思是“成功”，常用结构：succeed(in)doingsth.成功做成某事；succeedwithsth.在某方面获得成功。例如：,Aftersomanyyearsofhardwork,hesucceed(in)beingafamousscientist.Hesucceededwiththatdifficultproblem.Youwontsucceedwiththeworkifyoudontputyourmindtoit.,根据汉语意思完成句子。1.和其他那些人比起来，她的才能很突出。Hertalents_incomparisonwiththeothers.2.那个广告吸引了我的注意。Theadvertisement_.3.他们对于创造利润有着共同的兴趣。They_makingaprofit.,standout,caughtmyeyes,haveacommoninterestin,4.我们正在设法推出一款新的产品。Wearetryingto_.5.我们有些重要的东西可以提供。Wehavesomethingimportantto_.6.唯有这样做，试验才能成功。Onlyinthiswaycantheexperiment_.,pushanewproduct,offer,succeed,TimeforReflection,推销产品出色，杰出，更为重要吸引某人的目光在方面有兴趣,pushaproductstandoutcatchoneseyehaveanintere