商务英语阅读3 unit 1 text A学习资料.ppt

UnitOne,Page2,1.BackgroundInformation:BabyBoom,Page3,1.BackgroundInformation:BabyBoom,Definition:TheexplosionofnewinfantsaftertheendofWorldWarII.Time:4664（1946-1964）Howmany?anestimated77millionbabieswerebornintheUnitedStatesalone!,Page4,1.BackgroundInformation:BabyBoom,2015年9月3日是中国人民抗日战争暨世界反法西斯战争胜利70周年纪念日。the70thanniversaryoftheChinesePeoplesWarofResistanceAgainstJapaneseAggressionandtheWorldAnti-FascistWar93parade,Page5,1.BackgroundInformation:BabyBoomer,BabyBoomer:Apersonwhowasbornbetween1946and1964.Influence:Duringtheboom,Thelargeincreaseinpopulationproducedasubstantialriseindemandforconsumergoods,stimulatingthepost-wareconomy.,Page6,1.BackgroundInformation:BabyBoom,HistoricalandsocialbackgroundWhenthewarendedin1945,millionsofveteransreturnedhomeandwereforcedtore-integrateintocivilianlife.Tohelpthisprocess,CongresspassedtheG.I.BillofRights(退伍军人权利法案).Thisbillencouragedhomeownershipandinvestmentinhighereducationthroughthedistributionofloansatlowornointerestratestoveterans.,Page7,1.BackgroundInformation:BabyBoomer,Returningveteransmarried,startedfamilies,pursuedhighereducation,andboughttheirfirsthomes.Withveteransbenefits,thetwenty-somethingsfoundnewhomesinplannedcommunitiesontheoutskirtsofAmericancities.Thebabyboomtriggeredahousingboom,consumptionboomandaboominthelaborforce.Between1940and1960,thenationsGDPjumpedmorethan$300million.,IVYLEAGUE,1.BackgroundInformation:IvyLeague,Established:1954Association:NCAA（美国）全国大学生体育协会（NationalCollegiateAthleticAssociation）Members:8Sportsfielded:33(mens:17;womens:16)Region:NortheastHeadquarters:Princeton,NewJerseyCommissioner:RobinHarris(since2009)Website:,1.BackgroundInformation:IvyLeague,Definition:TheIvyLeagueisacollegiateathleticconference(大学体育协会)comprisingsportsteamsfromeightprivateinstitutionsofhighereducationintheNortheasternUnitedStates.Theconferencenameisalsocommonlyusedtorefertothoseeightschoolsasagroup.Connotations（内涵）ThetermIvyLeaguehasconnotationsof:academicexcellence（学业优异）,selectivityinadmissions（入学条件苛刻）,andsocialelitism（社会精英主义）.,1.BackgroundInformation:IvyLeague,Location:,1.BackgroundInformation:IvyLeague,Members:TheeightinstitutionsareBrownUniversity,ColumbiaUniversity,CornellUniversity(康乃尔大学),DartmouthCollege(达特茅斯学院),HarvardUniversity,theUniversityofPennsylvania,PrincetonUniversity,YaleUniversity.,1.BackgroundInformation:IvyLeague,1.BackgroundInformation:IvyLeague,TimeofEstablishment:SevenoftheeightschoolswerefoundedduringtheUnitedStatescolonialperiod（1493年1776年）;theexceptionisCornell,whichwasfoundedin1865.IvyLeagueinstitutionsaccountforsevenofthenineColonialCollegeschartered(特许建立的）beforetheAmericanRevolution（美国独立战争：1775-1783）.,1.BackgroundInformation:IvyLeague,EnrollmentsUndergraduateenrollmentsrangefromabout4,000to14,000,Totalenrollments,includinggraduatestudents,rangefromapproximately6,100atDartmouthtoover20,000atColumbia,Cornell,Harvard,andPenn.,1.BackgroundInformation:IvyLeague,FinancialEndowment（捐赠基金）IvyLeaguefinancialendowmentsrangefromBrowns$3.2billiontoHarvards$36.4billion,thelargestfinancialendowmentofanyacademicinstitutionintheworld.IvyLeagueuniversitieshavesomeofthelargestuniversityfinancialendowmentsintheworld,whichallowstheuniversitiestoprovidemanyresourcesfortheiracademicprogramsandresearchendeavors.Asof2014,HarvardUniversityhasanendowmentof$36.4billion.Additionally,eachuniversityreceivesmillionsofdollarsinresearchgrants（研究基金）andothersubsidiesfromfederalandstategovernment.,BROWNUNIVERSITY,CORNELLUNIVERSITY,COLUMBERUNIVERSITY,DARTMOUTHUNIVERSITY,HARVARDUNIVERSITY,UNIVERSITYOFPENNSYLVANIA,PRINCETONUNIVERSITY,YALEUNIVERSITY,2.TextAppreciation,Step1.Forcastthemainideaofthetextfromthetitleandthetopicsentence(1stsentence)title:GettinginGetsHarderT.S.:Thechildrenofthebabyboomersarefloodingcollegeswithapplications,makingtheprocessmorecompetitivethanever.,2.TextAppreciation,Step2.Putanumberoneachparagraph,Skimthetextandfindoutthemainideaofeachparagraphorpart:para.1:anexamplewhichtellsusgettingintocollegecanbeverycompetitive.para.2:tellsuswhythechanceofgettingintoacollegehasneverbeenworse/slimmer.para.3-4:anincreaseinthenumberofapplicationssincelastyear.para.5:parentsattitudetowardtheratracechangedandtheyfindoutthecountermeasure.,2.TextAppreciation,para.6-7:differentattitudesofcollegeadmissionsofficerstowardthecompetitiveenrollmentofhigh-schoolgraduatesandwhyarecollegesspendingbigbucksonmarketing?para.8:crowd-controlproblemscausedbythelargenumberofhigh-schoolapplicantsandcountermeasures.para.9:worriesabouttheshrinkoffutureapplicantsandrelevantmeasures.para.10:anechoofpara.1.,2.TextAppreciation,Step3:HaveaquicklookatthequestionsinExerciseIIandfindouttherightchoicesusingthereadingskillofscanning.,3.languagepoints:,para.1:anexamplewhichtellsusgettingintocollegecanbeverycompetitive.haveagoodshot:尽力GPA:gradepointaverage:(显示学生在学校或大学的学习成绩)平均分绩点。well-regarded:口碑好的putsb.nearthetopoftheclass使名列前矛followonesdream:追寻梦想,3.languagepoints:,Shethoughtshehadagoodshot.Wallyconsistentlytookthetoughestclassesshecouldfitintoherschedule,andhergradepointaverageputshernearthetopoftheclassatherwell-regardedpublichighschoolinBerkeley,Calif.译文：沃莉认为自己已经尽力了。在时间安排允许的情况下，她坚持参加难度最大的课程，绩点分在口碑甚好的加州伯克利公立高中名列前茅。,3.languagepoints:,para.2:tellsuswhythechanceofgettingintoacollegehasneverbeenworse/slimmer.aselectivecollege:知名院校，重点大学spring（使）涌现e.g.Idontknowwhysuchnewgiftedpeoplehavesprungupinmylife.我不知道怎么回事，在我的周围一下子涌现了那么多有才华的新人。top:toexceedorsurpass超过theAmericanAssociatiationofCollegiateRegistrarsandAdmissionsOfficers.美国大学入学登记员和招生人员协会multiyearnightmare:多年的恶梦,3.languagepoints:,para.3-4:anincreaseinthenumberofapplicationssincelastyear.admissionofficer:招生主管abanneryear:高峰年turnsb.away：拒某人于门外collapsewithgrief:因为悲伤而完全垮掉，彻底崩溃e.g.Shecollapsedassoonasshewasinformedofherhusbandsdeath.,3.languagepoints:,ThedeadlineformostcollegesisbetweenDec.1andJan.15,andalthoughadministratorsdonttallythenumbersofapplicationstheyreceiveuntillaterintheyear,manyadmissionsofficers-evensomeatschoolsnotnormallyconsideredhighlyselective-arealreadycallingitabanneryear.译文：大部分院校申请的截止时间是在12月1日至1月15日之间。虽然校方不会现在统计收到的申请数量，但是许多院校的招生主管，即便那些一般认为招生要求不是太高的院校的招生主管，都已经在说今年是个高峰年。,3.languagepoints:,para.5:parentsattitudetowardtheratracechangedandtheyfindoutthecountermeasure.beresignedto:心甘情愿地接受或容忍，如：Hewasalreadyresignedtonothavingaholiday.他对没有休假早无怨言。Sometimeswehavenochoicebuttoberesignedtoourfate.有时候我们别无选择，只得听天由命。statusschool:名校,3.languagepoints:,Collegecounselorssaythatasschoolsgetchoosier,spects:成功的机会，前程，如：thejobhadnoprospects.这份工作毫无前途。译文：院校咨询人员说由于学校对录取越来越慎重，家长们已经比过去更能平静对待孩子被大学录取几率渺小的事实了。,3.languagepoints:,para.6-7:differentattitudesofcollegeadmissionsofficerstowardthecompetitiveenrollmentofhigh-schoolgraduatesandwhycollegesarespendingbigbucksonmarketing?worthykids:优秀的孩子equate.with.把.和.等同起来equateselectivitywithaqualityeducation:把挑剔性和优质教育等同e.g.Oneshouldnotequatewealthwithhappiness.buck:moneyrollin:蜂拥而来glossybrochure:精美的小册子tagline:时髦用语,3.languagepoints:,5）Collegeadmissionsofficersaresplit.Ontheonehand,theysaytheydontlikebeingforcedtorejectsomanyworthykids.Ontheotherhand,theyreenjoying-andprofitingfrom-theattention.split:(因意见相左而使分裂)译文：校方招生主管意见不一。一方面，他们说他们不愿意被迫拒绝这些优秀的孩子。另一方面，他们正在享受这种关注的乐趣，并从中获利。,3.languagepoints:,para.8:crowd-controlproblemscausedby