达能3年战略计划英文(ppt 23页).ppt

0,DANONEMERCADOR3-yearStrategyPlanning,Apr10,2004,CONFIDENTIAL,InfinitySJTU,1,EXECUTIVESUMMARY,StrategyAnalysisStrategicDecisionsTeamAnalysis,RelativeMarketShare,9,EXECUTIVESUMMARY,StrategyAnalysisStrategicdecisionsTeamanalysis,AdvertisementsTeamanalysis,ActionPlans,Aspects,14,RTeamanalysis,15,HumanResource,PersonnelCompetencePromoteWithinBasedonperformanceInternalCommunication,RecruitTrainingsystemKPIsystemIntranet&internaljournal,ActionPlans,16,Finance,EquityMultiplier,ROE,ROI,NetProfit/Revenue,AssetTurnover,NetProfit,Revenue,Revenue,Cost,Milk+,IndustrialCosts-,LogisticsCosts-,Advertising+,OverheadsandMisc-,ARturnover,Inventoryturnover,FixedAssetsturnover,DuPontFinanceAnalysis,Increased,x,x,Reduced,Source:Teamanalysis,17,FinancialResults,SalesRevenue,2004,2005,2006,2007,NetOperatingProfit,2004,120,152,205,103,9.1,13.5,20.6,5.5,CAGR=26%,CAGR=55%,M.Mercas,M.Mercas,ESTIMATED,2004,2005,2006,2007,2004,Op.result,Overheads,Ad,Logistics,Industrial,Raw&pack,Milk,2004,2007,Coststructure,Source:Teamanalysis,7.4%,12%,8.7%,10%,11.4%,26.8%,23.7%,26.8%,13.4%,12%,5.4%,9.5%,10.5%,22.4%,100%=103,M.Mercas,100%=205,18,EXECUTIVESUMMARY,StrategyAnalysisOurStrategicdecisionsandActionPlansWorkstreamTimelineSummary&NextStep,19,WORKSTREAM,ILLUSTRATIVE,Wave1DivestthefruitjuicebusinessInvestinanewproductlineforthecreamdessertbusinessRenewthewatertreatmentplantDevelopthesalesanddistributionnetworksSelectthecompetitivesuppliers,Wave2EstablishatrainingsystemSetupqualitycontrolsystemandriskmanagement,regularlyinspectionandalertsystemLaunchthepromotioncampaignsRestructuretoproductionsitesIntegrationofITsystemtoimproveinternalcommunication,Wave3RecruittherealmanagersSetupKPIsystemSponsorsomesportsgamesandpublicactivitiesConducttechnicalco-operationswithlocalinstitutionsanduniversities,*TimingdependsonMercader/Partnersresourcescommitted,1Q2006,Kick-offOct2005,2Q2006,3Q2006,4Q2006,1Q2007,2Q2007,3Q2007,4Q2007,likelytoprolong,20,EXECUTIVESUMMARY,StrategyAnalysisOurStrategicdecisionsandActionPlansWorkstreamTimelineSummary&NextStep