关于OPPO的price、product、promotion、place.ppt

,TheFourPsoftheOPPO,by金东琴江赛绵,Content,6/13/2020,Introduction,OPPOisaglobalregistration.Itisintegratedwithresearch,development,manufacturingandmarketinginabodyslarge-scalehigh-techenterprise.TheproductsfindagoodsaleinHongKong,theUnitedStates,Russia,Europe,southeastAsiaandothermarket.,6/13/2020,InsimplewordstoexpressOPPO,is,Product,young,fashion,internationalization,6/13/2020,Tobeinthemarketforaplacein,isnotonlybythequality,excellentdesignismoreimportant.IthinkthisistheOPPOconcept.,Product,excellentdesign,6/13/2020,6/13/2020,6/13/2020,Product,6/13/2020,Price,对于OPPO，价格也成为其塑造高端品牌的一个元素，以256M产品为例，三星报价在999元左右，而OPPO新品上市时，X3型号报价为980元，而最高端的X9报价甚至到了1450元。可以说OPPO的价格定位当之无愧的稳居第一阵营。ThepriceisaelementofOPPObeingthehigh-endbrand.Forexample:with256Mproducts,samsungoffers999yuanorso,andOPPOnewproductsonthemarket,thepricefor980yuanX3model,andthehighestX9offersevenupto1450yuan.SowecansayOPPOspriceofthefirstcamptakesapositionworthy.,6/13/2020,Promotion,Howistheoppotopromotion?Throughcrazyadvertising,6/13/2020,In2008,withtheNBAOPPOsigning,becometheNBAmarketpartners,OPPOphonealsoofficiallybecameNBAofficiallydesignatedthemobilephone.AndaccordingtotheNBAcooperationonexclusivenessprinciple,OPPOwillbecometheonlyphonefieldhastheadvantagesofNBAprovidespecialbrand.Atthesametime,alsobethemostNBAOPPOyoungpartner.2008年，OPPO与NBA签约，成为“NBA官方市场合作伙伴”,OPPO手机也正式成为“NBA官方指定手机”。而根据NBA在合作方面的排他性原则，OPPO将成为手机领域唯一享有NBA提供特殊资源优势的品牌。同时，OPPO也成为NBA最年轻的合作伙伴。,Promotion,6/13/2020,Promotion,ThedirectorandtheactorsadvertisingarefromSouthKorea,theshootingisalsoaccordingtoKoreadramasofthestandards,makethewholeTVCfullofaestheticfeeling,somanyyoungcoupleslike.其广告导演和演员均是来自韩国，拍摄也是按照韩国偶像剧的标准进行，使得整个TVC充满了唯美感觉，深得许多年轻消费群的喜欢。,6/13/2020,2010yearTVadvertisingarrangement,CCTV-1goldtheaterfirstsetofthemovieyear330timesHunansatelliteTV：NewYearsconcertnamed.Inadditiontothenaming,thepartylivewiththemobilephoneUlikestyleOPPOhardwidearrangementOPPORealmusicphonecontinuetonamedhappycamp,atthesametime,eachhavehardprogramsarewideonthe:,6/13/2020,6/13/2020,6/13/2020,6/13/2020,Place,OPPOcompanynowusestraightforbusinessmodetoprovincial,cityandcountyfortheunitlookingfordistributors,sothatthenumberofdealersincreases,eachdealerdistributionreductionofthegoods,theterminalsoftheproductstoimprovetherate,maximizeterminalsales.,6/13/2020,Ingeneral,wecanputtheOPPOmobilephonechannelstructureisdividedintotwoparts,openmarketsandoperators.Openthemarketofthechannelstructureforthemanufacturer-level1agent-level2agent-retail,theconsumers.OperatorsaccordingtoChinamobilemarketisChinaunicomchannelsaredesignedrespectively.Takedirectsupply,provincialagentsform.,6/13/2020,OPPO公司目前实行的是直供商模式，以省、市、县为单位寻找分销商，这样一来，经销商的数目增大，每家经销商的分销货量减