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.,CONFIDENTIAL,MobileHandsetCompetitorAnalysis:Siemens,SAMSUNGELECTRONICSCHINA(SECChina),August20,2001,Thisreportissolelyfortheuseofclientpersonnel.Nopartofitmaybecirculated,quoted,orreproducedfordistributionoutsidetheclientorganizationwithoutpriorwrittenapprovalfromMcKinseyitisnotacompleterecordofthediscussion.,.,1,OVERVIEWOFCOMPETITORANALYSISFRAMEWORK,1.Backgroundinformation,LocationRegisteredcapitalManagementteamEquitystructure,StartingyearNumberofemployeesEraanalysis,4.Valuechainstrategy,5.Organizationandownership,6.Financialperformance,FocusonMarketing,advertisingandpromotionDistribution(channelandsalesforce),OrganizationstructureOwnershipstructure,SalesProfit,2.Strategy,3.Product/market,MissionVisionCorporatestrategyMarketposition,KeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing,.,2,KEYISSUESTOPROBE-SIEMENS,Strategy,Product/market,Valuechainstrategy,OrganizationTheMinistryforpostandTelecommunicationsGuangzhouNanfangPhotoelectricalTelecommunicationsEquipmentFactoryShanghaiAijianCompanyLtd.21ShanghaiXinguangTelecommunicationsplant28ShanghaiVideoandAudioElectronicsCo.,Ltd.40ChengduTelecommunicationsCableCo.,Ltd50,EWSDmanufacturinganddistributionFibreopticcableGSMmobileradionetworksandterminalsTransmissionequipment(e.g.PDH)PowersupplyfortelecomsystemsTechnologyTrainingHicom300TelephoneandTelecommunicationterminalsLoosetubeopticalfibercable,Source:Siemenspressrelease,.,27,FINANCIALPERFORMANCE,1.Backgroundinformation,LocationRegisteredcapitalManagementteamEquitystructure,StartingyearNumberofemployeesEraanalysis,4.Valuechainstrategy,5.Organizationandownership,6.Financialperformance,FocusonMarketing,advertisingandpromotionDistribution(channelandsalesforce),OrganizationstructureOwnershipstructure,SalesProfit,2.Strategy,3.Product/market,MissionVisionCorporatestrategyMarketposition,KeyproductofferingsKeycustomersValuepropositionGeographicfocusPricing,.,28,SiemensInformationandCommunication(IC)reportsanotherayearofexcellentbusinessperformanceglobally.In2000,ICmobileincludingthemobilehandsetbusinessachievedEUR9billioninsalesworld-widewithanexpectedCAGRof69%in1999-2001.TheEBITmarginofICmobilehasalsoimprovedfrom6%in1999to8%in2000SiemensachievedarevenueofEUR2.4billioninChinaoverallsectors,towhichInformationandCommunicationmadeasignificantcontribution,KEYMESSAGES-FINANCIALPERFORMANCE,.,29,SIEMENSINFORMATIONANDCOMMUNICATIONREPORTSANOTHERYEAROFEXCELLENTBUSINESSPERFORMANCEGLOBALLY,EURbillions,*MobilehandsetbelongstoICmobileSource:GoldmanSachs,SiemensPressRelease,McKinseyanalysis,Globalrevenue,ICne