高三英语课件：高三英语上学期S3-5INTERGRATING SKILLS

Unit5ExtensivereadingWordsthatsell,Advertisingisa_industry.Ithasgone_withradio,televisionandothermedia.However,people_toadsindifferentways.Defendersthinkadsareusefulandhelpfulandhelp_makeinformed_Butcritics_companies_usingadstomisleadus.Advertisinginfluencescustomerschoicesbyintroducinga_nameand_products_customersneeds.Therearesomanyadsforcustomers,soadvertiserstryto_theirmessage_by_theiremotions.,Reviewthetext,highlydeveloped,handinhand,react,consumers,choices.,accuse,of,brand,associating,with,get,across,appealingto,Adshelpcompaniesand_inavarietyofways.Theycanhelpcompaniesincreasesalesand_theprices.Meanwhile,theyhelpcustomerschooseamongallthe_products.Infact,truthfuladsprovidegoodinformation,andhelpcustomerscompare_,functionsandcosts.Somegovernmentsnametheirspokesmanor_tomakepeople_oftheir_problemsandpolicies.Customersshould_themselvesby_aneye_forbadads,distinguishingbetweenfictionandfactsandmakinggoodchoices.,customers,reduce,available,features,spokeswoman,aware,social,protect,keeping,out,经典广告语戴比尔斯钻石：钻石恒久远，一颗永流传麦氏咖啡：滴滴香浓，意犹未尽-人头马:人头马一开，好事自然来！-领带:男人的世界-生发精:聪明何必绝顶，慧根长留某化妆品广告-“趁早下斑，请勿痘留。”某洗衣机广告-“闲妻良母！”某鲜花店广告-“今日本店的玫瑰售价最为低廉，甚至可以买几朵送给太太。”某公共场所禁烟广告-“为了使地毯没有洞，也为了使您肺部没有洞，请不要吸烟。”,FamousEnglishSlogans1.Goodtothelastdrop滴滴香浓，意犹未尽。（麦斯威尔咖啡）3Thenewdigitalera数码新时代。（索尼影碟机）4WeleadOtherscopy我们领先，他人仿效。（理光复印机）5Impossiblemadepossible使不可能变为可能。（佳能打印机）6Taketimetoindulge尽情享受吧！（雀巢冰激凌）7Therelentlesspursuitofperfection不懈追求完美。（凌志轿车）,8Poetryinmotion，dancingclosetome动态的诗，向我舞近。（丰田汽车）10Tome，thepastisblackandwhite，butthefutureisalwayscolor对我而言，过去平淡无奇；而未来，却是绚烂缤纷。（轩尼诗酒11.Justdoit.只管去做。（耐克运动鞋）12.Askformore.渴望无限。（百事流行鞋）13.Thetasteisgreat.味道好极了。（雀巢咖啡）14.Feelthenewspace.感受新境界。（三星电子）,15.Intelligenceeverywhere.智慧演绎，无处不在。（摩托罗拉手机）16.Thechoiceofanewgeneration.新一代的选择。（百事可乐）18.TakeTOSHIBA,taketheworld.拥有东芝，拥有世界。（东芝电子）19.Letsmakethingsbetter.让我们做得更好。（飞利浦电子）20.Nobusinesstoosmall,noproblemtoobig.没有不做的小生意，没有解决不了的大问题。（IBM公司）,Reading,1.Whatmakesagoodslogan?2.Howdocompanieschoosenamesfortheirproducts?3.Whypeoplereadads?4.Whatdangersmaywemeetwithinmakingads?Givemesomeexamples.2.Dothetwosentences“Xputslifeintoyourdryhair.”and“Xputslivingthingsintodryhair.”havethesamemeaning?,DiscussionThinkofalistofproductsandcompanynames.Discusswhythenameswerechosen.,Eg.CleanandclearHeadandshoulderPlayboySoftGoldlionsafeguard,Languagepoints,differfrom:bedifferentfromChinesediffersgreatlyfromJapaneseinpronunciation.Thismethodisdifferentfromthatone.Thetwocarsaredifferentincolor.,2.attachtoIattachedaphototomyapplicationform.Weshouldattachprimaryimportancetothedevelopmentofeconomy.我们要把发展经济的工作放在第一位。,3.Whentranslated:WhenitwastranslatedWhenquestionedaboutthemurder,shebecametense.Disturbedbythenoise,wehadtofinishthemeetingearly.,4.makesense有意义；意思清楚；有道理inasense在某一方面；就某种意义来说makesenseof理解；懂；明白Heha