lesson 4 advertisements

精品文档2016全新精品资料全新公文范文全程指导写作独家原创1/4LESSON4ADVERTISEMENTSLESSON4ADVERTISEMENTS教案TEACHINGCONTENTS（教学内容）1教材北京师范大学英语。2内容必修模块4UNIT10LESSON43教材说明本课内容对教材进行了适当的选择和补充，综合了阅读和写作的训练，符合新课标中对教材使用的合理建议。TEACHINGAIMS（教学目标）1语言知识和技能方面掌握有关广告的新单词。学会运用广告里的形容词总结出广告写作的要素并运用。2情感态度方面通过课前和课堂上的体验、参与、实践等探究性活动，让学生学会合作、自主学习，增强学生学习的积极性和学生的自信心。DIFFICULTPOINTS（教学难点）本课是一节任务型读写课，“读”是为了“写”，“学”是为了“用”。因此在整个教学过程中，让学生通过阅读，探究总结出好广告的要素和写作技巧,并加以运用，精品文档2016全新精品资料全新公文范文全程指导写作独家原创2/4以组为单位在规定时间内根据教师所给材料和信息写出广告词,并让其相互评价,及时反馈。TEACHINGAIDS（教学准备）电脑，多媒体讲台，麦克风，实物投影。TEACHINGSTEPS（教学步骤）STEP1LEADINGIN1PLAYANADVERTONTHESCREENPEPSICOLA2GREETING3PRESENTSOMEADVERTSCOLLECTEDBYTHESTUDENTSANDINTRODUCETHREEKINDSOFADVERTSBRIEFLYTHENTELLTHESTUDENTSTODAYSTASKSSTEP2READING1FASTREADINGANDASKTHEM“WHICHADVERTDOYOULIKEBESTWHY”2READTHEREADINGSTRATEGIESBOXWITHTHESTUDENTS3THESTUDENTSREADTHEFOURADVERTSAGAIN,ANDFINDOUTSOMEOPINIONSANDFACTSTOCOMPLETETHETABLE4ASKSOMESTUDENTSTOGIVETHEANSWERSTOTHECLASSEXPLAINSOMENEWWORDSINTHEADVERTS5TAKEONEADVERTASANEXAMPLEANDASKTHEMTOSUMUP“WHATMAKESAGOODADVERT”4A1ACREATIVEIDEA精品文档2016全新精品资料全新公文范文全程指导写作独家原创3/42ACLEARTITLE3ABRIEFDESCRIPTION4ATTRACTIVEWORDSSTEP3WRITING1DIVIDETHECLASSINTOGROUPSLISTTHEWRITINGSTAGESTODIRECTTHESTUDENTTOWRITEANADVERT2REMINDTHEMTOUSEALLTHENECESSARYINFORMATION1WHATISITCALLED2WHATCANYOUUSEITFOR3WHERECANYOUUSEIT4WHATISITMADEOF5WHATAREITSADVANTAGES6HOWMUCHDOESITCOST7WHERECANYOUGETIT3SHOWAPICTUREOFSIEMENSMOBILEPHONE,ANDASKTHEMTOUSETHEKEYWORDSTOWRITEADVERTSINGROUPSMUSIC4THESTUDENTSCHECKTHEIRADVERTSSTEP4PRESENTATION1CHOOSESOMEGROUPSTOSHOWTHEIRADVERTSONTHESCREENANDREADTHEMOUT精品文档2016全新精品资料全新公文范文全程指导写作独家原创4/42ASKSOMESTUDENTSTOEVALUATEOTHERSADVERTSUSINGTHEFACTORSOFGOODADVERTS,ANDTHENFINDOUTTHEIRPROBLEMSANDTHEWAYTOIMPROVE3TELLTHEMTHETEACHERSIDEASTEP5CONCLUSIONHOMEWORK1MAKEABRIEFSUMUP2HOMEWORKFORTODAY1WRITEANADVERTFORAG