制定卖场促销方案（making sales promotion plan）

制定卖场促销方案（MAKINGSALESPROMOTIONPLAN）MAKINGSALESPROMOTIONPLANFIRST,CHOOSETHERIGHTSTORE1,THESHOPISATTACHEDTOTHEPRODUCT,THEREISASTRONGWILLINGNESSTOCOOPERATE,WILLINGTOCOOPERATEWITHTHEPROMOTION,STOCKING,DISPLAY,PROMOTION,PRICINGANDPROFITESPECIALLYFORTHESUPERMARKETPRICEHITTHEREPUTATIONKNOWNASCOOPERATIONMUSTBECAREFUL2,THELARGEFLOWOFPEOPLE,GOODIMAGE,GOODLOCATION3,THESUPERMARKETLOCATIONANDDISTRICTCUSTOMERSANDPROMOTIONOFPRODUCTPOSITIONING,TARGETCONSUMERGROUPAGREEMENTFOREXAMPLEGLASSBOTTLE,SODAPROMOTIONSTOREISBESTTOCHOOSEINTHEVICINITYOFTHEFAMILYORSCHOOLLEISUREGOODSPROMOTIONISBESTINTHECITYCENTERHIGHIMAGESUPERMARKETORNOBLERESIDENTIALAREA,BUSINESSDISTRICTSUPERMARKETTWO,PROMOTIONPOLICIESWITHCERTAININCENTIVES1,SHIIYUNATHEFESTIVALGIFT,ANEWLISTINGTODISPELNEGATIVEIMPACTOFPRICEPROMOTIONINDISGUISE2,EFFECTIVESPECULATIONU“ACTIVITIES“SHOULDBEATTRACTIVE,EASYTOSPREADSUCHASAWINEFACTORYINTHEHOTELHEATINGANDDRINKINGTHEPRODUCTPROMOTION,SALESPROMOTIONNAMEDQINGMEIZHUJIUHEROES“NESTLECOFFEECOFFEECUPISCALLED“THEREDCUPHAPPYTOSENDSONG“UGIFTSTOLOUDNICKNAMESUCHASNAMEOFKFCAS“COOLSTARPLASTICBALL“UWANTTORAISETHEVALUEOFGIFTSSUCHASSUMMERSUNFANSCROLLHASANTIULTRAVIOLETDOUGIFTLIMITCATALYSISTHECONSUMERSALWAYSBUYORNOTTOBUY,SOTHATCONSUMERSSEETHEGIFTSARENOTPILEDUPINTHEEVENT,ITISALOTOFGIFTSBESIDETHEEMPTYBOX,THELATESTEPTHEREISNOGIFTS“FEELINGWILLGREATLYPROMOTETHEDESIRETOBUY3,TRYNOTTODOTHESAMEPRODUCTSTAKEGIFTSSUCHAS“TWOFORONE“,AFREEPRICEPAOHUOTOO,“THERESULTSMAYNOTHITTHETARGETCONSUMERS,BUT“HIT“CHEAPLOWINCOMECONSUMERGROUP4,WECANUSEMATUREBRANDSTOPROMOTENEWBRANDSBUNDLINGSALES,BUTWESHOULDPAYATTENTIONTOBOTHGRADES,POSITIONINGATTHESAMELEVELIFTHEOLDBRANDHASBEENFACINGAVARIETYOFBRANDCRISIS,OBSOLETEIMAGEISUNDESIRABLESUCHASTHEMAINPRODUCTSOFSPRITECOCACOLACO,ESPECIALLYPOPULARINTHETWOORTHREECITYTHEEYECATCHINGISANEWBRANDOFTHECOMPANYAFTERSPRITE,FANTAAFTERTHELAUNCHOFTHETARGETMARKETPOSITIONINGANDSPRITESIMILARTHEEYECATCHINGLISTEDWITHSPRITEBUNDLINGSALES,ANDACHIEVEDGOODRESULTSINTWOORTHREELEVELMARKETANAMEOFNOISETHREECOMPANIESTOLAUNCHNEWPRODUCTS,OLDPRODUCTSANDTHREEORALBUNDLINGSALES,BUTTHEOLDPRODUCTADVERTISINGAPPEALTOCONSUMERSBECAUSEOFTHELONGTERMCOMMITMENTTOHIGH,WHILEFACINGMAJORCONSUMERCOMPLAINTS,THEBRANDIMAGEISPOOR,ANDTHENEWDRAGNEWLEGSINSTEADOFTYING,FINALLYENDEDINFAILURE5,INTHEFACEOFUNFAVORABLECONSUMERPROMOTIONPOLICYTHRESHOLDLEVELISTOOHIGH,BUTALSOTOPROVIDEAVARIETYOFOPTIONSFOREXAMPLE,BUY1BAGS/BAGSANDSENDATRANSPARENTKEYBUY2BAGS/BAGSTOSENDAHIGHLIGHTERPENBUY5PACKS,SENDDARTS,TOYSSETBUY1BOXESANDSENDTSHIRTS6,LIMITEDTIMELIMITPRINCIPLECOOPERATIONWITHTHESUPERMARKETSTOBUYGIFTS,SPECIALOFFERPROMOTIONS,WEMUSTPAYATTENTIONTOTHEPROMOTIONOFTHEAGREEMENTEXPRESSLYLIMIT,OTHERWISEAPPEARDURINGTHEPROMOTIONALGIFTS/SPECIALOFFERPRODUCTSHORTAGES,WILLFACETHERISKOFFINES,THECLEARANCEOFTHETHREE,SELECTTHEAPPROPRIATEITEMSANDPUBLICITYITEMS,GIFTS1DESIGNPRINCIPLESOFGUANGXUANPRODUCTSUSTYLEPROPAGANDAMATERIALSSHOULDBECONSISTENTWITHTHEPSYCHOLOGICALCHARACTERISTICSOFTHETARGETCONSUMERGROUPSUCHASSPORTSDRINKSPROPAGANDATONEALLIANCE,ANDSPORTSACTIVITY,QUICKLYADDSTRENGTHCHEAPFOODADVERTISINGMOREAFFORDABLEANDMOREANDMOREANDMOREGRAMSEGGNUTRITIONCHILDRENSPRODUCTSPROPAGANDASTYLEPRODUCTS/DELICIOUSGOODGIFTS,FUN,CARTOONAPPEALSUPOPANDTHECONTENTOFPRICEPROMOTIONSSALESPRICEANDTHEPRICEATTHESAMETIMEMARK,TOSHOWTHEDIFFERENCEASFARASPOSSIBLETOREDUCETHETEXT,SOTHATCONSUMERSCANREADTHEFULLTEXTINTHREESECONDS,KNOWTHEPROMOTIONALCONTENTHOWUWRITESPECIALOFFERPARTOFTHECITYPRICEBUREAUREGULATIONSARENOTALLOWEDTOMARKTHEORIGINALPRICEINTHEPOSTER,COMPAREDWITHTHEWORD,THISSITUATIONCANBETHEWORSTSELLINGTASTEWRITETHEORIGINALPRICE,THERESTOFTHEFLAVORTOWRITEPREFERENTIALPRICESUCHASSEAFOODFLAVOR2YUAN/BAG,THERESTOFTHETASTE18YUAN/PACKAGECONSUMERSNATURALLYUNDERSTANDUASREASONSNEWLISTING,FESTIVALGIFTSAND“EXCUSE“UWRITECLEARRESTRICTIONSSUCHASTHEPURCHASEOF5BAGS/PERSON,WEEKENDPROMOTION,LIMITEDSALES,SOLDOUTUNTILTHEEFFECTIVENUMBERX2,THEPRINCIPLEOFGIFTSELECTIONUISACOMMONNOVELACTIVITIESASMUCHASPOSSIBLEMAKECONSUMERSSEETHATISAFFORDABLEBUTALSOBYITSNOVELAPPEARANCEATTRACTEDTOO“RARE“GIFTS,SUCHASMAGICPEN,CLIMBINGKNIFE,CONSUMERSDONOTKNOWTHEPURPOSEORPURPOSESISNOTWIDE,DIFFICULTTOACCEPTUHIGHIMAGE,LOWPRICESUCHASWATCH,APRON,TSHIRT,CALCULATORANDASTRONGSENSEOFVALUE,BUTTHEPURCHASINGCOSTISWORTHUHAVETHEBESTPUBLICITYSIGNIFICANCESUCHASTSHIRTS,MUGS,APRONUANDTHETARGETCONSUMERGROUPPSYCHOLOGICALCHARACTERISTICSANDBRANDPOSITIONINGSPORTSDRINKSFOROLYMPICSOUVENIRSALOWPRICEINSTANTNOODLESFORMONOSODIUMGLUTAMATECARBONATEDDRINKSADEFORMATIONMOUSSE,SKATEBOARD,TRANSPARENTKEYBAGAUTHOR594410020061116REPLIESTHISSPEECHAT11502SUPERMARKETPROMOTIONPROGRAMUTHEVALUEOFGIFTSBETWEENTHEPRODUCTVALUEOF520,TOOLOWNOPROMOTIONEFFECTS,TOOHIGHWILLPLAYANEGATIVEROLEFOUR,ACCORDINGTOTHESCALEOFACTIVITIESTODETERMINETHENUMBEROFPROMOTIONALPERSONNEL,PRODUCTRESERVESANDMATERIALDEMANDEFFECTPREDICTIONACCORDINGTOTHEHISTORICALSALESVOLUMEOFTHESELECTEDSUPERMARKET,CONSIDERINGTHEINFLUENCEOFTHEPROMOTIONPOLICYONTHEPRODUCTFLOWRATE,ANDMAKINGTHESALESFORECASTDURINGTHEPROMOTIONPERIODESTIMATEDCOSTACCORDINGTOTHESALESFORECASTWITHTHECORRESPONDINGMATERIALSGUANGXUANGOODS,GIFTS,ANDACCORDINGTOTHESIZEOFTHESELECTEDSUPERMARKETANDPROMOTIONALPERIOD,ESTIMATEDSALESVOLUME,PREPARETHECORRESPONDINGPROMOTIONPERSONNELBUDGETFIVE,SPECIFYTHEFREQUENCYOFTHEINDUSTRYRETURNVISIT,MAINTAINTHEEFFECTOFACTIVITIESDESCRIPTIONIFTHEPROMOTIONPERIODISGREATERTHAN1DAYS,THENTIMELYREPLENISHMENT,DISPLAY,ENSUREADEQUATEGOODSINTHEVENUE,DISPLAYSTANDARDSNEATLYBECOMEAVERYEASYTONEGLECT,BUTALSOVERYEASYTOWORKOUTTHEPROBLEMSOITISNECESSARYINTHEPROMOTIONOFPRODUCTS,STOCKING,DISPLAYANDPUBLICITYITEMSARRANGEMENTOFRESPONSIBILITIESTOSPECIFICPEOPLETHEPROMOTIONPERIODSUCHASINDUSTRYOFPROMOTIONSUPERMARKETFOR2DAYS/VISITFREQUENCY,TIMEFORTHESUPERMARKETALLITEMSINSUFFICIENTSUPPLYPROMOTIONPERSONNELRESPONSIBLEFORTHESUPERMARKETDISPLAYPRICETAG,PRODUCTPROMOTION,ADVERTISINGGIFTSOFSTOCKCONTROLANDWARNINGWORKSIX,ALLPERSONNEL,MATERIALPREPARATIONWORKHASCOMPLETEDTHESCHEDULESUBSTANTIVEPREPARATIONSNEEDTOBESUBDIVIDEDINTORESPONSIBILITIES,IMPLEMENTATION,COMPLETIONTIME,ANDAVOIDANCEOFAWORKOMISSIONTHATWILLAFFECTTHEOVERALLPROCESS,EXAMPLEBACKGROUNDADAIRYPROJECTINOCTOBER1STOCTOBER7THTODOBUYDAIRYGIFTSPROMOTIONALACTIVITIESINTHESTARSUPERMARKET,HASFORMULATEDPROGRAMMEOFACTIVITIESAPPROVEDBYTHEGROUPANDISPROVIDEDWITHSPECIALPROMOTIONSINCLUDINGPROJECTMANAGER1,GROUPOF2STAFF,1PROMINENTPROMOTIONSUPERVISORTHEEFFECTOFPROMOTIONALACTIVITIES,GIFTS,ADVERTISINGITEMSORDEREDSEPARATELYPRODUCEDACTIVITYPREPARATIONSCHEDULEISASFOLLOWSWORKPROJECTREQUIREMENTS,PREPARATIONTIME,COMPLETIONTIME,EXECUTORFOLLOWUPPERSON1,GUANGXUANDESIGNPROCUREMENTCANTONXUANPRODUCTDESIGNCYCLEIS2DAYS,SUBMITTEDTOTHEPROJECTMANAGERAUDITPASSEDTHEPROCUREMENTCYCLE3DAYSBEFORESEPTEMBER5TH,SUBMITTEDTOTHEPROJECTMANAGER9195/95PURCHASINGDEPARTMENTSTAFFPROMOTIONGROUPAPURCHASINGMANAGER/PROJECTMANAGER2,GIFTMAKINGCYCLE5DAYS,SAMPLESTHEAUDITMANAGERPROJECTTHROUGHSEPTEMBER5TH,SUBMITTEDBEFORETHEPROMOTIONPROJECTMANAGER9195/95PURCHASINGDEPARTMENTSTAFFPROMOTIONGROUPBPURCHASINGMANAGER/PROJECTMANAGER3,CONFIRMTHEPROMOTIONTOSHOPSUPERMARKETSHOWWRITTENPROMOTIONPOLICY,ANDSTOCKING,PRICING,ADVERTISINGPRODUCTS,PROVIDETHEVENUELAYOUT,THEPROMOTIONPERSONNELQUANTITY,PROMOTIONAREAIDENTIFICATIONPROTOCOL,ANDGETINTHEFIELDOFPROMOTIONPERSONNELAPPROVALPROCEDURES95920921GENERATIONA/PROJECTMANAGERPROJECTMANAGER4,WITHTHESHOPTONEGOTIATESUPPLYCONFIRMATIONINTHEDAYSBEFORETHESHOPPROMOTIONMATTERSHAVEENOUGH,ALLITEMSINSTOCK925928928GENERATIONINDUSTRYAPROJECTMANAGER5,ONCEAGAINWITHTHESHOPTOCONFIRMTHEPROMOTIONCOOPERATIONSIGNEDSALESAGREEMENTWITHTHESHOPTONEGOTIATE,ONCEAGAINCONFIRMEDTHAT928929929GENERATIONA/PROJECTMANAGERPROJECTMANAGER6,THEPROMOTIONPERSONNELRECRUITMENTRECRUITMENTPROMOTIONPERSONNEL5PROFICIENTALOCALIDCARD,HEALTHCERTIFICATE,THEGUARANTOR,THEONTHEJOBTRAININGOF9195920928928RECRUITMENTTRAININGPROMOTIONSUPERVISOR/ACTIVITYGROUPASTAFF,BTOASSISTTHEPROJECTMANAGERACCORDINGTOSALESTRAININGGUIDELINESWORKPROJECTREQUIREMENTS,PREPARATIONTIME,COMPLETIONTIME,EXECUTORFOLLOWUPPERSON7,BEFORETHESTARTOFSALESTHESTOREWIDEPUBLICITYMATERIALS,GOODS,DISPLAYTOSETTHEREQUIREDPROMOTIONPROGRAMFORTHEPROMOTIONSITESTOCKING,DISPLAY,PRICE,STACKINGOFDETAILEDPROVISIONSTHEBESTSITESIMULATIONMAPTHEDAYBEFORETHEPROMOTIONOFALLTHEREQUIREMENTSINPLACE929930930GENERATIONA/INDUSTRYPROMOTIONGROUPOFALLPERSONNELTOTHEPROJECTMANAGER8,CONFIRMTHEPREPARATORYWORKHASBEENFULLYIMPLEMENTALLTHEPROMOTIONALCONTENTHASREACHEDACONSENSUSWITHTHESHOP,ANDCONFIRMTHEMATERIALAVAILABLEPROMOTIONSTOREPRODUCTSSUPPLY,DISPLAY,PUBLICITYITEMS,PROMOTIONALPRICEINLINEWITHTHEREQUIREMENTSOFTHEPREJOBTRAININGOFQUALIFIEDPERSONNELINPLACE929930930PROJECTMANAGERSALESMANAGER9,ARRANGEPROMOTIONPERSONNELBEGANMARKETINGTHEFIRSTDAYPROMOTIONPROMOTIONGROUPSTAFFARRIVEDATTHESCENE,THEPROJECTMANAGERTOFOLLOWUPALLDAYLONG,TIMELYRECTIFICATION,THEPROMOTIONEFFECTOF101SALESMANAGERREVIEW101PROJECTMANAGERSALESMANAGERTHEESTABLISHMENTOFINFORMATIONREPORTRECORDSNECESSARYTOOLSCONCISESEVEN,EACHPOST,EACHWORKLINK,SMOOTHHANDLING,CHECKING,OUTREACHCHANNELSANDINCREASEEARLYWARNINGCRISISMANAGEMENTFUNCTION1BUSINESSREPRESENTATIVESRETURNVISITREQUESTANDWORKDAILYREPORTAPPLICANTINDUSTRYREPRESENTATIVECONTENTTHESUPERMARKETRETURNVISITTIME,CHECKTHEINVENTORY,DISPLAYRECORDS,FOLLOWUPWORKRECORDS,NEEDTOSUPPORTPROBLEMSREPORTERPROJECTMANAGER/SALESMANAGERDAILYWORKREPORTFORSALESPROMOTIONGIRL2FORMPERSONSALESPROMOTIONGIRLCONTENTSDAILYGIFTS,CONSUMPTION,RETURNSITUATIONPROMOTIONALPERFORMANCEONTHESAMEDAYCOMPETITIVEPRODUCTFLOWFEEDBACKOTHERABNORMALINFORMATIONREPORTINGPERSONSALESPROMOTIONMANAGEREGSALESSUPERVISORAUTHOR594410020061116REPLIESTHISSPEECHAT11503SUPERMARKETPROMOTIONPROGRAM3PROMOTIONALDAILYREPORTPERSONINCHARGETHEPERSONINCHARGEOFSALESPROMOTIONEGSALESSUPERVISORCONTENTSTHEWHOLESALESPROMOTIONPERFORMANCE,THESALESSTAFFATTENDANCESCORE,THENUMBEROFRETURNEDCONSUMPTIONOFTHEGIFTS,THEINFORMATIONFEEDBACKOFCOMPETITIVEPRODUCTSANDOTHERABNORMALINFORMATIONREPORTERPROJECTMANAGER4CHECKLISTOFSALESPROMOTIONEFFECTFORMPERSONDESIGNATEDSALESPROMOTIONPERSONNELSUCHASPROJECTMANAGER,SALESMANAGERCONTENTPROMOTIONALSITELAYOUTPROMOTIONPERSONNELWORKINGATTITUDE,SKILLSANDCOOPERATIONTOCHECKALLRECORDSREPORTERPROJECTMANAGER/SALESMANAGER5BONUSTICKETANDPROMOTIONEXPENSELISTTOSUMUP,ACAREFULSUPERMARKETPROMOTIONEXECUTIONCASESHOULDINCLUDETHEFOLLOWINGCONTENTSBACKGROUNDWHYDOSALESPROMOTIONHOLIDAYPROMOTIONCOMPETITIVEOFFENSIVEINTENDEDTOPERSUADETHEBOSSPROMOTIONACTIVITIESNECESSITYOFMOVEMENTTWO,STRATEGYCHOOSEWHATKINDOFPROMOTIONIDEASWHATPURPOSESHOULDBEACHIEVEDSUCHASFORAITEMINTHENATIONALDAYDURINGTHEPURCHASEANDGIFTSALESPROMOTION,ENHANCECONSUMERAWARENESSTHREE,CONTENT1,TIMEACCURATETOTHEHOUR2,PLACESPECIFICTOTHESUPERMARKETSHOP3,EXECUTORSPECIFICTOTHEPOST,NAME4,PROMOTIONPOLICYSALESPROMOTIONFORMCHOOSETHERIGHTANSWERA,BUYGIFTB,TASTEC,SENDSAMPLED,SPECIALPRICEE,GAMEF,BUYG,DRAWH,INTEGRALI,OTHERSTHESPECIFICCONTENTBUYGIFTSORSPECIALOFFERCONTENTRULESRESTRICTIONCONDITIONSLIMITEDTIMELIMIT5,THEWAYANDDISPLAYSTYLEOFGUANGXUANHANDPAINTEDPOPSHEET,POSTEDPOSITIONDMSHEETS,RELEASETIMEANDFREQUENCYPOPZHANGDUITOU,DISPLAYREQUIREMENTSAPPENDIXHANDPAINTEDPOPDRAWING,DMDRAWING,POPDRAWING,DUITOUSITEPUBLICITYITEMSCLOTHEFFECTCHART,SCENEDISPLAYEFFECTDIAGRAM,ETC6,THEIMPLEMENTATIONOFJOBRESPONSIBILITIESCHENLIE,ADVERTISING,GIFTSCONTROL,TIMELYREPLENISHMENTETCANDREWARDSYSTEM7INFORMATIONREPORTINGTOOLS8,EFFECTPREDICTION9COSTESTIMATEKEYPOINTSOFSUPERMARKETSALESPROMOTIONHAVEACLEARANDTHOROUGHPLAN,READYTOWORKBECAUSEOFORGANIZEDANDEASIERBUTTHEREAREALSOSOMEPITFALLSANDTRICKSINTHEPROCESSOFPREPARATIONFIRST,NEGOTIATIONSKILLSMAKEADEQUATEPREPARATIONSBEFORETHEJUDGMENTA,ONTHEACTIVITIESOFTHESHOPWHOISRESPONSIBLE,AGREEDTONEGOTIATETHETIMEANDPLACE,POLITELYTELLEACHOTHERHOWMUCHTIMETHETALKSABOUTB,PREPAREADEQUATENEGOTIATIONTOOLSINCLUDINGPROMOTIONPOLICYDISPLAY,GIFTDISPLAYSALESRECORDOFYOURSTOREBEFORESALESPROMOTIONSALESFORECASTOFYOURSTOREAFTERPROMOTIONSALESGROWTHPROJECTIONCURVEPROFITGROWTHPROJECTIONCURVEPROMOTIONALSITELAYOUTRENDERINGSEXPLANATIONNEGOTIATIONISAPROCESSOFBARGAININGTHESKILLOFWINNINGTHENEGOTIATIONISTOMAKETHEOTHERPARTYDEEPLYFEELTHEBENEFITSOFTHISACTIVITY,ANDTHEABOVETOOLISTOACHIEVETHISEFFECTLEGEND,DATA,DRAWINGSANDVIVIDPRESENTATIONTOOLSWILLMAKENEGOTIATIONSMORECONVINCINGCANDSPEECHOUTLINEINCLUDETOACHIEVETHEPURPOSEOFNEGOTIATIONSTOCKING,DISPLAY,PRICE,ADVERTISINGLAYOUT,THESIZEOFTHEAREA,DUITOUPROMOTIONALSTAFFNUMBER,PLACEOFWORK,CLOTHINGETCBEFORETHENEGOTIATIONSHALLCONVENETHEEXPERIENCEDSTAFFTODISCUSSTHESUPERMARKETBUSINESS,THESHOPCANBECANWEREQUESTANDRESPONSEPLANOBJECTION,BENEFITBYMUTUALDISCUSSIONOTHERSKILLSYOUROWNFEELINGS,AVOIDANXIOUS,IMPATIENTANDEXCITEMENTSTATEALWAYSKEEPCALMANDRATIONALDEMEANORDONOTEXCEEDTHEIRAUTHORITYPROMISESDONTEXAGGERATIONOURCOOPERATIONISLONGTERMATLARGETHEBETTERTOAPPREHENDHIMICANGIVEADVANCEUNDERSTANDINGOFSPACE,EVENINTHEREQUIREMENTSOFTHEOTHERPARTYOURPLANISNOTEASYTOACCEPT,AFTERTHE“HARD“NEGOTIATIONSAFTERCONCESSIONSWILLMAKETHEOTHERPARTYMOREHAPPY,MORESENSEOFACCOMPLISHMENT“MASTERTHERHYTHMOFTHENEGOTIATIONANDAVOIDASKINGTHEOTHERPERSONBEFORETHEANSWERALOWERREQUESTTOTHEOTHERSIDENEGOTIATIONSCANNOTREACHACONSENSUSCANTEMPORARILYPUTASIDETOTALKABOUTLIKETOPOSTPONENEGOTIATIONSATTHENEXTMEETING,GOODTIMEANDSPECIFICCONTENTCONFIRMTHEOUTCOMEOFTHENEGOTIATIONSIDENTIFICATIONOFSALESAGREEMENT,THEDATEANDNAME,DISPLAYAREA,PROPAGANDAWAYOFTHESHOP,PURCHASEQUANTITY,PAYMENTSETTLEMENT,PROMOTIONALCOSTS,PAYMENTSTANDARD,ONSITESALESSTAFFNUMBER,CLOTHING,WORKAREAETC2,THEPREPARATORYWORKSHOULDPAYATTENTIONTOFIRST,THERESPONSIBILITYOFTHEPREPARATIONTOTHEPERSON,THEPROVISIONSOFTHECOMPLETIONTIME,CHECKTHENUCLEAR,BEFORETHEPROMOTIONCONFIRMEDTHATTHEWORKINPLACEASMENTIONEDABOVEIFTHEPLANNINGANDEXECUTIONOFACTIVITIESWITHATEAMOFPEOPLE,TOPERFORMINVERBALANDWRITTEN,ICONS,ETCALIVEDEMONSTRATIONSHOWSPEOPLEAREPLANNINGTOPLANBEFORETHEEVENT,ATTHESAMETIMEPLANNINGSHOULDFOLLOWUPTHEIMPLEMENTATIONPROCESSTOBESENTCOUNSELINGAUTHOR5944100200611161150REPLYTOTHISSTATEMENT4SUPERMARKETPROMOTIONPROGRAMTHIRD,THEDISPLAY,CARGO,BROADXUANLAYOUTANDOTHERWORKASFARASPOSSIBLEINTHEPREVIOUSEVENING,ASFARASPOSSIBLETOAVOIDACTIVITIESONTHEDAYTODO,DONTBEMOREVIVIDINTHESHOPBUSINESSPEAK,SOASNOTTOCAUSECONFUSIONINTHESCENE,CAUSINGINCONVENIENCETOTHESHOPTHERELEVANTPERSONNELSHALLBEMADEBEFORETHEADDRESSBOOK,TOENSURESMOOTHCOMMUNICATION,ANDUNDERSTANDTHESHOPPROMOTIONPROCESSOFCONTACTSSUCHASCABINETLEADER,WHOISWHOISRESPONSIBLEFORCONTACTANDSERIOUSPROBLEMSSUCHASSHOPMANAGER,MANAGER,HOWTOCONTACTTOREACHCONSENSUSGIFTSWITHTHESHOPBEFORETHETHESUPERMARKETSTAFFOFTENASKFORGIFTSANDGIFTSTOTHESALESPROMOTION,ANDANYONEOFTHEMMAYATTRACTALOTOFPEOPLESOITISBESTTOREACHACONSENSUSWITHTHESHOPBEFORETHEPROMOTION,PLEASESTOREMANAGEMENTSTAFFCONSTRAINTSDURINGTHEPROMOTIONALGIFTSTOANYPERSONSHALLTAKETHEMISSPROMOTIONS,THEPROMOTIONENDEDBYTHEPROMOTIONOFRESPONSIBLEPERSONSENDSOMEGIFTSTOTHESHOPTWO,PROMOTIONALACTIVITIESONSITEIMPLEMENTATIONNOTES1,THEFIRSTDAYOFSALESPROMOTION,SALESPERSONNEL/SALESPROMOTIONPERSONNELANDEXECUTIVEPERSONNELTOARRIVEEARLY,ONCEAGAINCONFIRMTHEPREPARATIONWORKINPLACE,COLLATIONOFXUANXUANGOODS,DISPLAYANDPRICETHESUPERVISORSHOULDFOLLOWUPTHEWHOLEPROCESSTOUNDERSTANDTHELACKOFPREPARATIONANDTHEDEFECTSOFTHEPROGRAM,SOASTOADJUSTANDIMPROVEITANDTHESALESPERSONNELONSITECOUNSELINGANDTRAINING2,THEPROMOTIONPERIODISLONGER,MOREEASILYOUTOFSTOCKPHENOMENON,THESALESSTAFFMUSTPROVIDEHIGHFREQUENCYRETURN,CHECKINVENTORY,INVENTORYTOENSURESAFETY3,SALESPERSONNELSHOULDMAKECLEARTHEFOLLOWINGCONTENTSALESPROMOTIONPURPOSENOTONLYSELLINGPRODUCTS,BUTALSODIRECT/INDIRECTPARTICIPATIONOFCONSUMERSTHEBRANDIMAGEOFTHEPUBLICITY,ANDSHOPINTERACTIVECOMMUNICATION,DEEPENCUSTOMERFEEDBACK,ANDTHECOMPETINGPRODUCTSSALEINFORMATION,USEOFINFORMATIONOBJECTIVETOUNDERSTANDTHEABOVE,SALESSTAFFWILLNOTBEAPURESELLING,ONLYINTHEPROMOTIONPROCESSTOREGULATETHEIROWNBEHAVIOR,ETIQUETTE,FORALLCONSUMERSINCLUDINGPURCHASEENTHUSIASM,ACTIVELYHELPTHESHOPSALESSTAFFDOLITTLETHINGS,FILLOUTDAILYPROMOTIONPROMOTIONPOLICY,PROMOTIONPRODUCTANDPRICEMARKETINGSKILLSINCLUDESELLINGMENTALITYMARKETINGSTARTSWITHCUSTOMERSSAYING“NO“SALESPROMOTIONISREALIZEDINPROBABILITYNOMATTERHOWMANYREJECTIONS,WESHOULDKEEPPOSITIVEANDHAPPYWORKINGSTATETHETRICKOFSALESMANSHIPISTOBEPROACTIVESELLINGWORDSCONSUMERDISSENT,ANSWERWORDS,TARGETCONSUMERS,ETC4,MANAGEMENTLCLOTHING,ETIQUETTE,WORKDISCIPLINE,CHECK,NEEDTOFILLOUTFORMS,SALARYANDREWARDSYSTEMLSUPERVISORSSHOULDNOTREGULARLYPATROLTHEFIELD,WHETHERTHEONSITESTAFFISRESPONSIBLEFORTHEWORKACCORDINGTOTHEJOBCONTENT,ACTIVELYANDSERIOUSLYWORK,MAKETHEEXAMINATIONANDMARKING,ANDNOTIFYTHEPARTIESLSUPERVISORSHOULDHOLDWEEKLYMEETINGOFSALESPROMOTIONSTAFFEVERYWEEK,COUNTSALESVOLUME,EVALUATEPERFORMANCE,READOUTTHERESULTOFCHECKING,UNDERSTANDTHEPROBLEMS,ANDINTERACTWITHEACHOTHERINTIMETOSEEKIMPROVEMENT5INFORMINGISTHEKEYTOSUCCESSFULPROMOTION1CONSUMERSCANSEEEYECATCHINGPROMOTIONALINFORMATIONOUTSIDETHESTOREDOOR2SHOPPINGINTHESTOREHASPROMOTIONALINFORMATIONONTHESHELF3DUITOU,SALESAREAOFPROPAGANDAMATERIALSASCONCISEASPOSSIBLEANDSTRIKING,LETCONSUMERSWITHIN3SECONDSWON4KNOWPROMOTIONCONTENT5SELLTHENONPRODUCTAREAINTHESUPERMARKETANDINFORMUS“WEDOPROMOTIONTODAY“6SPECIFYTHESELLINGPOSITIONOFTHISPRODUCT7THECASHREGISTER,THEENTRANCEANDEXITARETHENECESSARYPLACES,ANDTHEKEYINFORMAREATHROUGHTHEABOVE5POINTSTOINFORMCONSUMERSFROMTHELAYOUT,SHOPDOOR,INTOTHESTORE,THESTORESHOPPING,INFRONTOFTHESHELFANDTHESALESOFTHEPRODUCTSINTHEREGION,INTHENONPROMOTIONALDUITOU,CANCOMEINTOCONTACTWITHTHEPRODUCTPROMOTIONINFORMATIONATANYTIMETHISISTHEMOSTPOWERFULSALESPROMOTIONPOLICYINITSELFEXTENSIVEDISCLOSUREISTHESECRETOFSUCCESSFULPROMOTIONFIVE,SUPERMARKETPROMOTIONALACTIVITIESSUMMARYPOINTS1,BEFORESALESPROMOTIONANDPROMOTIONPERIODSALESCURVE,COLUMNCHARTCONTRAST2,BEFORETHEPROMOTIONOFSUPERMARKETPROFITSANDPROMOTIONALPERIODSUPERMARKETPROFITCURVE,COLUMNCHARTCONTRAST3,LIVEPHOTOSFROMTOPTOBOTTOMG,DON