中国酒业营销人性策略（chinese wine marketing, human nature, strategy）

中国酒业营销人性策略（CHINESEWINEMARKETING,HUMANNATURE,STRATEGY）CHINESEWINEMARKETINGHUMANNATURESTRATEGYCUSTOMERMARKETINGHUMANITYISDIFFERENTFROMHUMANNATUREMARKETINGMARKETINGHUMANITYISTHEWEAKNESSANDINSPIRATIONOFHUMANNATURETHEPURPOSEOFMARKETINGISTOACHIEVETHEPURPOSEOFEFFECTIVEMARKETINGHUMANNATUREMARKETINGISTHEPOTENTIALOFHUMANBEINGSTHENEEDFORSELF,USINGAPPARENTORVERYSUBTLEIMAGERYANDMEANSTOATTAINTHEGOALOFACQUISITIONTHEHUMANNATUREMARKETINGISTHEDUALNATUREANDCOMPREHENSIVESOCIALEMBODIMENTOFHUMANNATURETHEUSE,GUIDANCEANDCONTROLOFHUMANNATUREFORBUSINESSPURPOSESHUMANNATUREMARKETINGANDMARKETINGHUMANITYARECONCEPTUALCROSSOVERBETWEENINDIVIDUALHUMANNATUREANDSOCIALITYREGARDLESSOFHUMANITY,MARKETINGISTHECOREOFSELFORCAMPTHECOREOFSELLINGHUMANNATUREISTHESOCIALCOMMUNITYTHEMASTERYANDUSEOFHUMANNATUREISNOTHINGBUTA“EGO“THESELFISHPURSUITOF“BIGME“BECAUSEITSONLYFORSURVIVAL,WHETHERITSANINDIVIDUALORAGROUPINTHEPURSUITOFMEANSANDMETHODS,ANIMALSWILLSHOWTHESAVAGESIDEFORABETTERLIFE,INDIVIDUALSORGROUPSWILLSHOWTHESOCIALWELFARESIDEINHUMANSOCIETY,OFTENTHEBODYITISTHESOCIALIZATIONOFHUMANNATUREANDSOCIALHUMANIZATION,OTHERWISE,HOWCANITBECALLED“HUMANSOCIETY“THESOCIALNATUREOFSEXISOFTENREFLECTEDINTHEBALANCEOFHUMANNATURE,WHILETHESOCIALNATUREOFANIMALSISOFTENREFLECTEDANIMALINTHEBRUTALCOMPETITIONWITHEACHOTHERTHEREFORE,THEMOSTESSENTIALTHINGINHUMANNATUREISSELFISHNESSHUMANNATURETHEREARETWOKINDSOFGOODANDEVILWHENTHESOCIALANDCULTURALREALMOFBEINGEARNEST,GOODANDBEAUTIFULISHIGH,SELFISHNESSRISESTOACERTAINEXTENT,FORTHETRUE,THEGOOD,THEBEAUTYOFTHEGREATESTSOCIALIZATIONANDSELFLESSSTRUGGLE,THEN“SMALL“I“BECOME“BIGME“,WILLRECEIVEAGREATERINTEGRATIONAFTERTHERETURNOFTHEINVESTMENT,THISISREFLECTEDTHEGREATSUCCESSOFSELFISHNESSWHETHERPOLITICIANS,ECONOMISTS,SCIENTISTSORARTISTS,NONE“SELFISHNESS“HASBECOME“HUMANPRIVACY“,ANDTHECONTRIBUTIONOFSELFLESSSTRUGGLEHASREACHEDONEFIXEDDEGREE,HASNOMATTERWHATHAPPENS,ONCEYOUREACHTHEPOINTOFINACTIONISGOODORGREATONTHE“SELFSTUDY“FORMYSELFISHORUNIVERSALLOVE,THEDIFFERENCELIESINTHEDIFFERENCEOFTHEREALMALSOHUMANNATUREISNOEXCEPTION,JUSTLIKEOURCURRENTKNOWLEDGEECONOMYERA,ALLHIGHTECHHIFAITHINTERNETINFORMATIONORIT,NOONEISNOTTRYINGTOCOMPETEFORPEOPLESATTENTIONINFORMATIONANXIETY,ANDATTENTIONITSELFISTHESOCIALEMBODIMENTOFTHESELFISHNESSOFPEOPLEWHOAREMORECONCERNEDABOUTTHEMSELVESWELLTHEN,ASAWINEINDUSTRY,ZHUGELIANGHASLONGSAID,“DRUNKWITHWINEANDWATCHITSSEXUAL“ANIMALSIDETESTTHETRICK,ANDCAOCAO“ONHERO“WAYOUTOFHUMANSOCIALIZATIONTHROUGHTHEVASTSINGASCHINASLIQUORINDUSTRYINTHENEWECONOMICWAVEINTHENEWCENTURY,THEREAREMANYPROBLEMSEXISTINGINTHELIQUORINDUSTRYANDOPPORTUNITY,THERESEARCHANDNORMATIVESUMMARYOFHUMANNATUREINTHEINDUSTRYSHOULDBEACOREQUESTIONDISCLAIMERALLRESOURCESOFTHISSTATIONORIGINATEFROMTHEINTERNETANDEXCHANGEOFMEMBERSTHEINFORMATIONISCOPYRIGHTEDBYTHEORIGINALAUTHOR,IFTHEAUTHORHASAVERSIONACOPYRIGHTSTATEMENTORARTICLETHATISREPRODUCEDFROMANOTHERSTATIONANDACCOMPANIEDBYACOPYRIGHTHOLDEROFALLORIGINALSTATIONS,ITSCOPYRIGHTISSUBJECTTOTHEACCOMPANYINGSTATEMENTIFYOURCOPYRIGHTISINFRINGED,PLEASECORRECTITANDWEWILLDELETEITIMMEDIATELYPLEASEDOWNLOADTHEPROBATIONISDELETEDAFTERTWENTYFOURHOURSAFTERTRIAL,PLEASEPURCHASETHEGENUINERESOURCEWORRYFREEBUSINESSWORRYBUSINESSCHINASLARGESTANDMOSTCOMPLETEDOWNLOADDATABASEEDUCATIONNEWWORLDWWWEDUNWCOMCHINASLARGESTLEARNINGANDTRAININGCONSULTINGPLATFORMTITLECUSTOMERISGODANDDEVIL,NOTAYINANDYANGCONCEPT,BUTTHEQUALITYOFTHERELATIVEGODHASTHEDEVILSSIDE,ANDTHEDEVILHASGODSSEXUALSIDEHOWDOESGUANJIANLIVEINNEEDCHOOSE,GRASP,AIMATANDGUIDETHECONSTANTOF“GOD“FIRST,SELECTTHEPOSITIVECUSTOMERSANDGRASPTHEPOSITIVEOFCUSTOMERSASELECTPOSITIVECUSTOMERSTHEDIFFERENCEBETWEENPOSITIVEANDNONPOSITIVECUSTOMERSLIESINLIQUORPRICESMOTIVATIONAFTERBUSINESSCOOPERATIONTHESOCALLEDNONPOSITIVECUSTOMERS,THATIS,BUSINESSOWNERS,BECAUSEOFGENETIC,FAMILYBACKGROUNDANDPERSONALGROWTHINTHEPROCESS,MANYBADFACTORSAFFECTTHEPERSONALITYDEFORMATIONTHEYHAVEPOSITIONEDTHEMSELVESINORDERTOOBTAINFORSELFINTERESTS,CANONLYRELYONTHEWAYTOBLUFFANDDECEIVEHEMASTEREDTHEOVERSUPPLYOFLIQUORINDUSTRYTHEREWASAGREATVARIETYOFTHEYFOUNDAMOREHONORABLERICHSTAGE,MARKETREALITY,MANUFACTURERSFINDCUSTOMERSDIFFICULTANDEAGERTOSUCCEEDMENTALITY,ALIQUORCOMPANYORSTORETHEYHAVESETUPATRAP,SUCHASSINGLEBLINDWINETHEENTERPRISETOJUMPIN,ONTHESURFACEOFTHEMOREMODERN,MOREANDMOREARTICULATEANDUNDERSTANDTHEMARKETWILLBEMORESELFGROOMINGANDPACKAGINGINAWORD,THEMETHODOFDRAWINGGOLDFROMTHEMANUFACTURERISNOTHINGMORETHANAFTERARRIVALOFTHEGOODSTHENFINDOUTTHEREASONNOTTOPAYSHAOFUBREACHORLATEPAYMENTCONTROLADVERTISINGFEESFROMTHEENTERPRISESAPIECEOFDELECTABLECAKEISDUGUPINTHEADVERTISINGEXPENSESOFTHEINDUSTRY,ANDTHEGOODSAREOBTAINEDFROMTHEEXCELLENTMARKETOFTHEENTERPRISESCALEREWARDONCEANENTERPRISECHOOSESSUCHCUSTOMERSWHOSEMOTIVESAREIMPUREANDCORRUPTEDBYHUMANNATURE,THELOSSWILLBENOTONLYTHERMB,BUTTHEMORESERIOUSLOSSISTHEWASTEOFTHEMARKETRESOURCESANDTHEUNITTIMEOCCUPATIONOPPORTUNITYHOWEVER,SUCHCUSTOMERSALSOHAVETAILSVISIBLE,ANDGUANJIANKNOWSWHERETOREVEALTHEMTHEREISNOINDUSTRYRELATEDBRANDSUCCESSORMORESUCCESSFULAGENCYHISTORYTHEREISNODIRECTMARKETINGNETWORKORDISDAINDIRECTMARKETINGONLYGORGEOUSOFFICESITES,BUTALSOJUSTRENTED,INCLUDINGDECORATIONISNOTFR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STHENEWBRANDOFBAIT,ANDCATCHYOUWHENTHEREFORE,TOGRASPTHECUSTOMERSPOSITIVE,WEMUSTBELIEVETHATTHECUSTOMERSHUMANNATUREINTHEBUSINESSPROCESSINTHECOMPLEXITY,RECOGNIZETHECHANGESOFTHESURROUNDINGENVIRONMENT,ANDADJUSTTHECOUNTERMEASURESINTIME,SOASNOTTOCAUSETHECHANGETWO,HUMANNATURE,CREDITANDCREDIT,HUMANITYLOSSESCAUSEDTHESOCALLED“PERSONALCREDIT“,THATIS,INTHEHUMANBONES,FROMBEGINNINGTOENDTHEREISA“EATMORE“FORTHESAKEOFTHEIROWNSAFETY,THEYWILLCONSCIOUSLYANDUNCONSCIOUSLYPUSHTHERISKTOTHEOTHERPARTYASMUCHASPOSSIBLEONTHEHUMANSIDE,EATINGFROMTHECOUNTRYBISTRO,THECANTEEN,THESHOPPING,THEACCOUNTING,THEWINEINTHEBIGCITYSHOPSIGNSTORECREDIT,BUSINESSCREDITFROMTHEPRODUCERTOTHEMANUFACTURERSCREDITPACKAGINGCOMPANYADVERTISINGASSOCIATIONPAYMENTBYCOMPANYSINCEANCIENTTIMES,BECAUSEYOUTRUSTME,ITRUSTHIM,HETRUSTYOU,THISHOUSEOFCREDITDEDUCTIONTHESADNESSANDTRAGEDYENOUGHTOENTERTHEGUINNESSBOOKCONTEMPORARYMARKETECONOMYWITHSUPPLYEXCEEDINGDEMANDINSOMANYMANUFACTURERSTOTURNCREDITBUTNOTTHEMARKETITSELF,BUTTHE“NEGATIVEMARKETINGACCORDINGTOANALYSIS,IN2000,ADOMESTICANNUALSALESREACHEDTHREEHUNDREDMILLIONYUANLIQUORENTERPRISES,ACCOUNTSRECEIVABLEAMOUNTEDTOONEHUNDREDMILLIONNOMATTERWHATTHEPROFITMARGINIS,THREEHUNDREDMILLIONREMOVEITDISCLAIMERALLRESOURCESOFTHISSTATIONORIGINATEFROMTHEINTERNETANDEXCHANGEOFMEMBERSTHEINFORMATIONISCOPYRIGHTEDBYTHEORIGINALAUTHOR,IFTHEAUTHORHASAVERSIONCOPYRIGHTSTATEMENTORARTICLEWHICHISREPRINTEDFROMANOTHERSTATIONANDACCOMPANIEDBYACOPYRIGHTDECLARATIONOFALLORIGINALSTATIONS,WHOSECOPYRIGHTISSUBJECTTOTHEACCOMPANYINGSTATEMENTIFYOURCOPYRIGHTISINFRINGED,PLEASECORRECTITANDWEWILLDELETEITIMMEDIATELYPLEASEDOWNLOADTHEPROBATIONISDELETEDAFTERTWENTYFOURHOURSAFTERTRIAL,PLEASEPURCHASETHEGENUINERESOURCEWORRYFREEBUSINESSWORRYBUSINESSCHINASLARGESTANDMOSTCOMPLETEDOWNLOADDATABASEEDUCATIONNEWWORLDWWWEDUNWCOMCHINASLARGESTLEARNINGANDTRAININGCONSULTINGPLATFORMABOUT30OFMARKETINGEXPENSESANDABOUT47OFTHETAXISPAID,ANDTHEACTUALFUNDSLEFTARELEFTHOWMANYNOWONDERTHISENTERPRISE6MONTHSCANNOTSENDWAGES,CUSTOMERSATTHEENDOFTHEREBATECANNOTCASH,PACKAGEWITHTHECOMPANYADVERTISINGCOMPANYYAOZHANGDOOR,DECISIONMAKINGSHUTDOWNDISAPPEARWITHOUTATRACETHUS,ONTHIS“ONCREDIT“INTHESTRANGECIRCLE,THECHINESELIQUORINDUSTRYHASBECOMEMOREUNIQUE“TRIANGLEDEBT“CUSTOMERCREDITVENDORTHEGOODSSHOULDBESAIDTOBETHEROOTOFMANUFACTURERSCAPITALSTAGNATIONTHEAPPROPRIATEREGULATIONSANDLIMITSONCREDITMARKETINGANDMARKETCOMMODITYPRECIPITATIONISMORENORMALTHEEXCEPTIONISTHATFROMTHEBEGINNINGOFTHECREDITPLANTCUSTOMERSOFLIQUORPRODUCTSALSODONOTBRINGBENEFITSTOTHEMANUFACTURERSATALL100ONCREDITMANUFACTURERSOFGOODSDEALERSSTATISTICS,MARKETSUCCESSACCOUNTEDFORONLY20ORSOANDATTHESTARTCUSTOMERANDMARKETSQUAREWITHTHEMANUFACTURERSOFGOODS,THEMARKETSUCCESSRATEOFUPTO80ORSOHUMANNATUREANALYSISFOLLOWS1,THEFIRSTBATCHOFMANUFACTURERSDONOTACCEPTCUSTOMERSMONEY,CUSTOMERSHAVENOPRESSURE,BECAUSETHECUSTOMERDIDNOTTHERISKOFFUNDS,SUBJECTIVELY,LACKSTHEAWARENESSOFACTIVESELLING2,THEMARKETHASSTARTED,THE“CREDIT“ENCOURAGEMENTANDINERTIA,CUSTOMERSWILLBEVERYSMARTGRADUALLYINCREASETHEAMOUNTOFCREDITSALES,THEMANUFACTURERSATTHISTIMEBECAUSEOFTHEPASSIVE,THEMARKETHASUNWITTINGLYLOOSENEDTHECORDONOFCREDITSALESSUCHALARGEMARKET,MANUFACTURERSONTHEREWILLBEABUBBLESALES,WILLEVENTUALLYFALLINTOSTAGNATIONDUETOFINANCIALDIFFICULTIESTOTHENORMALOPERATIONOFTHEUNWILLINGTOLOSETHEGOODGRADUALLY3,THEMARKETHASNOIMPROVEMENT,CUSTOMERSWILLUSEAVARIETYOFEXCUSESANDREASONSTOSETTLEACCOUNTSWITHMANUFACTURERS,MANUFACTURERSTHEGOODSAREGENERALLYDIFFICULTTOTAKEAWAY,SOABSOLUTELOSSISFORMED,IFMOSTOFTHEMARKETISTHISLIKE,MANUFACTURERSWILLFACESTRATEGICDOOMTHEREFORE,IBELIEVETHATTHEMOSTESSENTIALTHINGINLIQUORBUSINESSMARKETINGISNOTTHEMARKETANDGOODS,BUTTHEMANUFACTURERSSHOULDBEHOWTODEALWITHTHEANSWERISSELLINGHUMANITYISTHEDEEPESTLEVELOFFUNDSMANAGEMENTANDDREDGETHEN,BUSINESSESFACEBONESCREDITQUALITY,THESOCALLEDCREDITOFHUMANNATURE,ISTHEMANUFACTURERCUSTOMERCREDITQUALITYMERCHANDISEMANUFACTURERSWILLELIMINATETHEADORABLEBUDSTATUS,WITHSTRONGBRANDAWARENESS,PRODUCTANDMARKETCONFIDENCEANDCUSTOMERSATISFACTIONTHESUPPORTINGPOLICIESTOWINTHECONFIDENCEANDENTHUSIASMOFTHECUSTOMERS,ANDAREWILLINGTOUSETHEGOODSEXPRESSISWILLINGTOWORKWITHMANUFACTURERSTOPULLTOGETHERINTIMESOFTROUBLEAFTERTHEFIRST,ELIMINATINGTHESTEPBACKTHREEINERTANDSOMESELFISHTOPUTITPLAINLY,ITBEGINSWITHCOOPERATIONANDREFUSESTOSELLONCREDITREFUSINGTOSELLONCREDITISNOTARIGID,ISOLATEDSLOGANANDCONCEIT,BUTAPRODUCTOFINTEGRATEDMARKETINGEFFECTIVEEMBODIMENTOFTHEMOSTESSENTIALLINKDISCLAIMERALLRESOURCESOFTHISSTATIONORIGINATEFROMTHEINTERNETANDEXCHANGEOFMEMBERSTHEINFORMATIONISCOPYRIGHTEDBYTHEORIGINALAUTHOR,IFTHEAUTHORHASAVERSIONACOPYRIGHTSTATEMENTORARTICLETHATISREPRODUCEDFROMANOTHERSTATIONANDACCOMPANIEDBYACOPYRIGHTHOLDEROFALLORIGINALSTATIONS,ITSCOPYRIGHTISSUBJECTTOTHEACCOMPANYINGSTATEMENTIFYOURCOPYRIGHTISINFRINGED,PLEASECORRECTITANDWEWILLDELETEITIMMEDIATELYPLEASEDOWNLOADTHEPROBATIONISDELETEDAFTERTWENTYFOURHOURSAFTERTRIAL,PLEASEPURCHASETHEGENUINERESOURCEWORRYFREEBUSINESSWORRYBUSINESSCHINASLARGESTANDMOSTCOMPLETEDOWNLOADDATABASEEDUCATIONNEWWORLDWWWEDUNWCOMCHINASLARGESTLEARNINGANDTRAININGCONSULTINGPLATFORMWHEREGUANJIAN,WHOREFUSESTOSELLONCREDIT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