china mobile music power planning（中国移动音乐动力营策划方案）

CHINAMOBILEMUSICPOWERPLANNING（中国移动音乐动力营策划方案）THISARTICLEISCONTRIBUTEDBYHUZIHANPPTDOCUMENTSMAYEXPERIENCEPOORBROWSINGONTHEWAPSIDEITISRECOMMENDEDTHATYOUFIRSTSELECTTXT,ORDOWNLOADTHESOURCEFILETOTHELOCALVIEWDIRECTORYDIRECTORYFIRST,THECONTENTOFACTIVITIESTWO,ACTIVITIESSPECIFICIMPLEMENTATIONOFCONTENTTHREE,AWARDSSETFOUR,MEDIASTRATEGYFIVE,THEACTIVITIESOFTHESITELAYOUTSIX,THEUNITEDSTATESANDTHEUNITEDSTATESCULTURALADVANTAGESICONTENTOFACTIVITIESPURPOSEANDPURPOSEOFACTIVITIESACTIVITIES,PURPOSESANDSIGNIFICANCEREPRESENTSADYNAMICANDFASHIONABLE,BUILDSHOWCASEVIBRANTSTAGEFORYOUNGPEOPLE,REPRESENTSADYNAMICANDFASHIONSHOW,BUILDVIBRANTSTAGEFORYOUNGPEOPLETOGAINRECOGNITIONANDPARTICIPATION,ENHANCETHE“ZONE“BELONGSTOTHEPERSONTOUCHINGASENSEOFBELONGINGWITHTHEPARTICIPATION,ENHANCETHESENSEOFBELONGINGMZONEPEOPLETHISYEARWILLBEBASEDONTHESUCCESSOFLASTYEARTOFURTHERINCREASETHEMZONEBRANDCONSTRUCTION,THISYEARWILLBEBASEDONTHESUCCESSOFLASTYEARTOFURTHERINCREASETHEMZONEBRANDCONSTRUCTION,STRENGTHENTHEBINDINGACTIVITYANDTHEDYNAMICWEBSITEDEVELOPMENTZONE,MZONETRIBALCULTURE,COMBINEDWITHTHEACTIVITIESANDAREADYNAMICWEBSITEDEVELOPMENT,MZONETRIBALCULTURE,EXPANDTHESCALEOFTHETRIBEMMS,FETION,CUSTOMIZEDRINGINGTONEANDSCALE,PUBLICITYANDPROMOTION,COMBINEDWITHMMS,CUSTOMIZEDRINGINGTONEFETION,WIRELESSMUSICCLUBANDOTHERVALUEADDEDSERVICES,ANDENHANCETHEBRANDVALUEANDCONNOTATION,MZONE“TRANSFERANDPROMOTION,ANDTHUSENHANCETHEBRANDVALUEANDCONNOTATION,THE“MZONE“BRANDMOREPOPULARINTHESUZHOUAREAMOREPOPULARINSUZHOUBECOMETHEMOSTSHOCKINGINSUZHOUAREACOMPETITIONACTIVITY,USEATTRACTION,PROMOTINGMVALUEEXCHANGE,HASBECOMEONEOFTHEMOSTSHOCKINGSUZHOUAREACOMPETITIONACTIVITY,USEATTRACTION,PROMOTINGTHEVALUEOFMEXCHANGE,ZONEPEOPLEBRINGVALUEFASHIONEXPERIENCETOATTRACTMOREUSERSTO“BRINGTHEVALUEISEXPERIENCE,“TRANSCEDENTFASHIONEXPERIENCEMZONETOATTRACTMOREUSERSTOJOINTHE“DYNAMICCONSOLIDATIONOFTHISBRANDPOSITION“BELT“TOCONSOLIDATETHEBRANDPOSITIONACTIVITYTHEMEACTIVITYTHEMEMUSIC,POWER,CAMP,LOVE,DAZZLE,SELFACTIVITIESEXECUTIVEARRANGEMENTDIRECTORBEAUTYDAYCULTURELIYAGROUPOUTREACHGROUPSADVOCACYGROUPEVENTSGROUPDESIGNENGINEERINGGROUPGROUPCONTENTCOUNTIESCITYCORPORATEEVENTSSITECONFIRMEDTHATTHESECURITYPERSONNELARRANGEMENTS,OFFICEOFTHERELEVANTAPPROVALPROCEDURES,TOCOPY,NETWORKINFORMATIONDISSEMINATION,FEEDBACKANDOTHERPLAYERSPLAYERREGISTRATIONMANAGEMENT,ARRANGELIGHTSTEREOPHOTOGRAPHYCAMERAARRANGEMENTETCDESIGNANDMANUFACTUREOFMATERIALSTOBUILDACTIVITIES,THESITELAYOUTOFSTAFFFOODPLACES,VEHICLEARRANGEMENTARTISTRECEPTIONRESPONSIBLEFORTHEARTISTSREQUIREDTOPREVENTUNAUTHORIZEDPERSONNELFROMENTERINGTHEARTISTLOUNGEPROTECTINGARTISTSSAFETYCOORDINATIONWITHOTHERARTISTSBROKERSREMARKINCHARGEOFTHECOUNTY,CITY,DIFFERENTARRANGEMENTOFPERSONNELDIRECTLYRESPONSIBLEFORDOCKINGTHEPERSONINCHARGEOFDONGXIAOHOUADUADUZHANGXIAOQINHUDONGXIAOHOULAOCAOLOGISTICSGROUPPONYWORKCONTENTANDDIVISIONOFWORKATEACHSTAGEWORKCONTENT,ACTIVITIES,STAGES,COMPETITIONPROCESSANDRULES,ACCORDINGTOTHEDIVISIONOFREGIONALPLANNINGACTIVITIESINCHARGEOFTHEIMPLEMENTATIONOFEACHPHASEOFTHEPROGRESSOFTHEPROGRAMTHEDESIGNOFTHEPREPARATORYPHASE420BEFORE420BEFORETHECITYSPROMOTIONALMATERIALS,ALLTARGETEDLOCALPUBLICITYMATERIALSACCORDINGTOTHEDESIGNCOMPETITIONOFEXISTINGRESOURCES,TOPROVIDETHEFIRSTSTAGEOFTHECONTESTPUBLICITYPUBLICITYMATERIALATTHEPREHEATINGSTAGEWORKCONTENTANDDIVISIONOFWORKATEACHSTAGETHECONTENTOFTHEWORKANDALLCOMMUNICATION,ACCORDINGTOTHEACTUALSITUATIONTHROUGHOUTTHEDEVELOPMENTOFPERSONALITYPUBLICITYANDPUBLICITYAROUNDTHESCHEMEFOCUSINGONTHEINTEGRATIONOFRESOURCESAROUNDTHESITUATION,DESIGNAROUNDTHEPERSONALITYPUBLICITYMATERIALSMIXEDWITHAROUNDFOURINKEYMARKETS,ANDPROVIDERELEVANTPUBLICITYANDMEDIAPLANNINGINTHEMATERIALPREHEATINGSTAGEBEFORE515BEFORETHE515REGULARCOLLECTIONAROUNDTHEPREHEATINGSTAGEPROVIDEDAROUNDTHEBRANDMANAGERWITHTHECOUNTRYTOCARRYOUTSPOTCHECKSONTHENETWORKADMINISTRATOR,TRACKINGEVERYDAYAROUNDTHEENROLLMENTSITUATIONANDANALYZETHEREASONSFORTHEDEVELOPMENTOFIMPROVEMENTMEASURES,EVERYDAYAFTERFINISHINGTHEREPORTWITHTHECITYADMINISTRATORAROUNDTHEBRANDCOMPANYRECORDEDAUDITIONSITESELECTIONOFCUSTOMIZEDRINGINGTONE“09THEME“,TODETERMINETHESECONDPUBLICITYCONTENTCONFIRMATION,PROVIDEPROGRESSTRIVIAVOTEDSTARRESOURCESWORKCONTENTANDDIVISIONOFWORKATEACHSTAGEACCORDINGTOTHEWORKCONTENTAROUNDTHEAPPLICATIONOFTHERULESOFTHEGAME,MAKINGTHEAUDITIONSITEFLOW,SITELAYOUT,SITEMATERIALPRODUCTIONANDARRANGEMENTOFTHEAUDITIONSTAGEAUDITIONDAYJUDGESINVITATION,STARJUDGESARRANGEMENT516516524AUDITIONSITEANDTHEIMPLEMENTATIONOFPHOTOGRAPHY,PHOTOGRAPHYWORKAUDITIONFOOTAGEOFTHECOLLECTIONPROVIDEDAROUNDTHEBRANDMANAGERTHIRDPUBLICITYCONTENTTODETERMINETHEAUDITIONSTAGETHEENDOFTHEWHOLEEVENTTOPROVIDESOFTMATERIALSPEEDOFPROGRESSWORKCONTENTANDDIVISIONOFWORKATEACHSTAGEJOBCONTENTACCORDINGTOTHEPUBLICITYPLAN,PROMOTIONSTAGERESOURCESFORMULATEDAROUNDTHEPERSONALITYAROUNDTOPROVIDERELEVANTPUBLICITYMATERIALSWITHINTERNALRESOURCESACROSSTHECOMPANY,SMALLMEETINGORGANIZATIONQUALIFIEDPLAYERSWILLADVANCETOTHESTAGEOFTHEACQUISITIONTOSHANXIPLAYERHIGHLIGHTSSTAGESELECTIONAROUNDTHEBRANDPROMOTIONSITEADMINISTRATOR53053067BASEDAROUNDTHEPLAYERMAKINGTHERULESOFTHEGAME,THESCENEPROMOTIONPROCESS,SITETHELAYOUTOFTHESCENEMATERIALPRODUCTIONANDARRANGEMENTOFTHEJUDGES,THEJUDGESINVITEDSTARPROMOTIONARRANGEMENTDAYPROMOTIONANDIMPLEMENTATIONOFFIELDCAMERA,PHOTOGRAPHYWORKARRANGEFOURTHVIDEOSTODETERMINETHECONTENT,STARRESOURCESTOPROVIDEQUALIFYINGOVERTHEOVERALLEVENTSOFTMATERIALISPROVIDEDWITHLOCALADMINISTRATORCHECKSALLOUTLETS,TRACKINGAROUNDTHEDAILYBUSINESSPROMOTIONANALYSISOFTHECAUSESOFTHEDEVELOPMENTOFIMPROVEMENTMEASURES,AFTERFINISHINGTHENEWSPAPEREVERYDAYLOCALBRANDMANAGERSPEEDOFPROGRESSWORKCONTENTANDDIVISIONOFWORKATEACHSTAGEWORKWITHTHECITYS63STRONGCITY,THECUTACCORDINGTOTHECUSTOMIZEDRINGINGTONEACCORDINGTOLOCALRESOURCES,THETOP5PLAYERS,WITHTHEBUSINESSCOMPETITION,THEIMPLEMENTATIONOFPROMOTIONPLANANDIMPLEMENTATIONPLANFORMULATEDAROUNDTHEPERSONALITYWITHTHECOUNTRYTOCARRYOUTPROMOTIONACTIVITIESANDRELATEDPUBLICITYMATERIALSTOPROVIDETHECOUNTRYWITHTHEADMINISTRATORTOCONDUCTRANDOMCHECKSOFALLOUTLETS,TRACKINGAROUNDTHEDAILYBUSINESSPROMOTIONANALYSISOFTHECAUSESOFTHEDEVELOPMENTOFIMPROVEMENTMEASURES,EVERYDAYAFTERFINISHINGTHEDAILYSCHEDULEAROUNDTHEBRANDMANAGERPROMOTIONSTAGEWORKCONTENTANDDIVISIONOFWORKATEACHSTAGEPROVIDEWORKTHECITYSPKSTARRESOURCES,COMBINEDWITHTHESELECTIONOFPKPKSTAGEPKSTAGEOFTHECITYSSPECULATIONPOINTSPROVIDEPROMOTIONALMATERIALONTHECITYSPKVENUE1011TODEVELOPTHECITYSPKGAMEANDCOMPETITIONRULES,PROCESS,LAYOUT,SITEMATERIALPRODUCTIONANDLAYOUTOFTHECITYPKTOURNAMENTHOST,STARJUDGESINVITEDTHECITYSPKGAMESTHEIMPLEMENTATIONOFVIDEO,PHOTOGRAPHYANDMEDIAWORK,THECITYINVITEDTHEPKATTHEENDOFTHEWHOLEEVENT,SOFTMATERIALPROGRESSEVENTARRANGEMENTTHEFIRSTSTAGEFROMAPRIL25THTOMAY15THINMAY16THTOMAY24THTHESECONDSTAGETHETHIRDSTAGEFROMMAY30THTOJUNE07,THEFOURTHSTAGEJUNE20THFIFTHPHASESEPTEMBER13THSEPTEMBER26THSIXTHPHASEOCTOBER11THSEVENTHPHASENOVEMBER14THEIGHTHPHASEDECEMBER12THREGISTRATIONPERIODSIXOFTHEPROPAGANDISTWARMUPHELDACONTESTTOSIXOFTHETOURHELDAREMATCHINTHEFINALTHECITYSFINALCAMPAIGN,CANVASSING,PKSMUSIC,HIPHOPPLAYERSFINALSATTHEENDOFTHEYEARAWARDSCEREMONY,ANDTHESTARSSINGINGAPRILWARMUPANDSIGNUPMAYJUNETOAUGUSTPROMOTIONPERIODSEPTEMBERCOLLEGETOUROCTOBERNOVEMBERDECEMBERYEARENDFESTIVALAUDITIONPERIODTHECITYSFINALPKPROVINCIALFINALARRANGEMENTSFORTHEELECTIONANDPROMOTIONACTIVITIESREGIONWUJIANG,KUNSHAN,TAICANG,CHANGSHU,ZHANGJIAGANG,SUZHOUTIMEMAY16TH,607,MAY16TH,607,MAY16TH,07,MAY16TH,6,07,MAY16TH,607,MAY16TH,6,07,MARCH,6PLACEPENDINGLOCATIONPENDINGWANGPLAZACOMMERCIALSTREETPEDESTRIANSTREETPEDESTRIANSTREETPEDESTRIANSTREETROADORTHEFORMERCENTURYSKYSTUDIOSARRANGEMENTSFORTHEFINALSOFTHECITYNAMEOFTHECITYFINALS,TIME,PLACEPENDINGVENUEPENDING,SUZHOUVILLALAKECINEMAORCONFERENCECENTERJUNE20THFINALPKEVENTARRANGEMENTNAME,FINAL,PK,TIME,PLACEPENDING,VENUEPENDING,SUZHOUPARADISEOCTOBER11THTWO,THESPECIFICIMPLEMENTATIONOFTHECONTENTMUSICPOWERCAMPTHEMEACTIVITIESEXPANDINGMOBILEVALUEADDEDSERVICESAUDITIONSCENEPOPULARSPECULATIONSTARJUDGESTOHELPOUTCOLLEGETOURSTAGE1PROPAGANDAPREHEATING,REGISTRATIONPERIODSTAGE1PUBLICITY,WARMUP,REGISTRATIONPERIOD1,REGISTRATIONTIMEAPRIL20,2009MAY15TH2,COMPETITIONFORMSINGING,HIPHOP,INSINGLEORGROUPFORMTOPARTICIPATE3,PARTICIPANTSSUZHOUMOBILEUSERS4,VALUEADDEDBUSINESSPROMOTIONBUSINESSACTIVITIESDURINGTHEDRAWNEWNETWORKUSERSTOOPENCUSTOMIZEDRINGINGTONEEXCEPTFETION,MOBILEPHONENEWSPAPER,WITHANYEPOST,WIRELESSMUSICCLUBSENIORMEMBEROFAPROJECT,HAVEACHANCETOGETTWOTICKETSTHEULTIMATEPKTICKETS,ATOTALOF30LUCKYUSER5,REGISTRATION1NETWORKREGISTRATIONLANDINGWWWMZONECOMCNREGISTRATION2DYNAMICBRANDSHOPSIGNUPBYTHECLERKGUIDELANDINGDYNAMICZONEWEBSITEREGISTRATION3SMSREGISTRATIONEDITDETAILEDMESSAGESTOXXXTOPARTICIPATEINREGISTRATION4FETIONREGISTRATIONBYADDING“FETIONROBOT“,SENDFETIONTOPARTICIPATEINREGISTRATION5CAMPUSACTIVITIESREGISTRATIONWITHTHESTUDENTUNION,INCAMPUSPROPAGANDAACTIVITIESATTHESAMETIME,ACCEPTONSITEREGISTRATION6AUDITIONSITEREGISTRATIONEACHAUDITIONSITECANBEREGISTEREDTHROUGHTHESCENETOPARTICIPATEINTHECOMPETITION7DYNAMICALLIANCEBUSINESSREGISTRATIONPOSTERS,PUBLICITYNOTEANYREGISTEREDPLAYERORGROUPHASTHEOPPORTUNITYTORECEIVEFREEONLINEEXPERIENCECOUPONSBEFOREORAFTERCAMPUSEXPERIENCEINACCORDANCEWITHTHEREGIONALREGISTRATION,ALLPLAYERSNEEDTOCLEARLYSIGNUPREGISTRATIONAREASUCHASSUZHOUANDOTHERRELATEDINFORMATIONBEFOREEACHAUDITIONCOMPETITION,THEREGISTRATIONDATAWILLBESORTEDOUT,ANDTHETIMEANDPLACEOFREGISTRATIONWILLBEANNOUNCEDBYMEANSOFNETWORK,SMSANDTELEPHONESECONDSTAGEAUDITIONSTAGESECONDSTAGEAUDITIONPERIOD1,THEELECTIONPROCESSTHEELECTIONPROCESS1TIMEANDPLACEPREDICTSTHATTHENUMBEROFAPPLICANTSISABOUT1000PEOPLE,ANDSUZHOUIS3000INORDERTOEXPANDTHEINFLUENCE,INPRINCIPLE,THESIXPLACESARECHOSENINTHEMOREPROSPEROUSSECTION,THECORECOMMERCIALSTREETANDTHESQUAREWUJIANGKUNSHANTAICANGCHANGSHUZHANGJIAGANGSUZHOUREGIONMAY24THMAY24THMAY16THWEEKENDTIMEMAY17THMAY16THMAY23RDPLACETBDWANGPLAZACOMMERCIALSTREETRENMINROADPEDESTRIANSTREET,100SQUARESTORECOMMUNICATIONTOWERSTREETSIDEPEDESTRIANSTREETPEDESTRIANSTREETPARKVIEWORSTONEROADPEDESTRIANSTREET2AFTERMAKINGSURETHETIMEANDPLACE,SIGNUPTHEAPPLICANTSINFORMATIONANDNOTIFYTHEAPPLICANTSINTHEFORMOFSMS,TELEPHONEANDINTERNET3APPLICANTSARELINEDUPTOENTERTHEAUDITIONAREA4BYTHEJURYASSESSMENT,PROMULGATEDPROMOTIONORDER,SELECTTHE50STRONG,DETERMINETHE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