浅析我国服装行业的产品供应链----本科毕业论文

2008届本科毕业论文（设计）论文题目浅析我国服装行业的产品供应链学生姓名所在学院电子商务学院专业物流管理学号指导老师成绩2008年4月XXXA1A0A2A3A4A5A6A7A9A10A8A12A13A11A14A15A16A17A18A5A19A20A21A22A23A24A262A27A2832A27XXX大学本科毕业论文（设计）原创性及知识产权声明本人郑重声明所呈交的毕业论文（设计）是本人在导师的指导下取得的成果。对本论文（设计）的研究做出重要贡献的个人和集体，均已在文中以明确方式标明。因本毕业论文（设计）引起的法律结果完全由本人承担。本毕业论文（设计）成果归XXX大学所有。特此声明毕业论文（设计）作者签名作者专业物流管理作者学号2008年4月15日XXXA25A29A30A31A32A33A34A35A36A37A38A39A40A41A42A43A44A45A46A33A47A48A49A50A51A52A533A54A5532A54XXX大学本科学生毕业论文（设计）开题报告表A56A57A58A59A60A61A62A63A64A65A66A67A68A59A60A61A62A69A70A71A72A73A74A75A76A77A78A79A80A71A81A82A83A73“A84A85A86A87A88A89A90”A91A92A93A94A94A95A96A97A98A99A100A101A102A103A104A88A105A106A91A107A93A94A108A109A110A111A88A112A104A89A90A91A113A100A114A115A116A117A92A118A119A120A1212005A122A94A123A124A125A126A127A128A129A130A131A132A121A133A134A91A93A94A135A136A137A90A1383A139A123A91A140A122A141A142A1433000A139A144A145A88A14630A91A1479000A148A123A91A1492004A122A150A151A152A153320A123A91A1541000A139A144A145A155A90A143A88A156A1382/3A120A157A158A159A144A145A135A136A137A90A135A136A89A160A1616374A162A163A91A113A164A165A166A135A136A923010A162A163A91A167A166A135A136A923346A162A163A120A168A107A91A169A102A170A171A88A172A129A91A119A173A88A174A175A176A177A178A85A179A88A180A181A91A182A183A184A136A185A88A104A186A156A178A85A179A88A180A181A120A187A186A188A189A190A191A88A192A193A194A195A182A135A136A196A88A197A198A199A107A135A136A88A200A201A202A203A202A204A205A184A181A88A206A207A208A209A210A211A200A135A136A147A102A212A204A85A210A88A158A213A91A214A152A145A215A216A88A217A218A91A104A219A220A88A221A222A211A163A223A135A224A211A225A226A227A228A104A221A222A212A204A225A163A120A93A94A135A136A137A90A229A115A230A231A102A144A232A233A204A234A235A236A137A90A132A160A204A91A137A90A158A159A237A238A85A211A205A239A240A87A241A91A99A131A242A243A100A110A129A244A245A246A205A247A248A249A155A250A251A85A252A253A205A108A109A135A136A204A92A254A119A105A255A223A33A91A178A94A0A1A2A3A4A205A137A90A60A252A5A6A7A8A85A181A120A2A4A137A90A92A153A181A114A9A10A91A192A237A146A147A11A91A194A194A12A237A13A9A197A237A9A10A192A114A14A164A238A13A197A199A197A200A15A100A9A10A120A135A136A137A90A16A17A18A19A20A147A88A21A22A23A24A25A91A212A186A145A232A26A137A90A88A27A105A91A215A129A87A241A88A239A240A99A28A91A152A75A29A100A30A31A91A151A152A74A163A32A130A88A22A106A91A152A75A137A90A34A35A36A88A24A16A91A7A27A200A190A187A37A88A247A38A203A161A14A192A237A141A142A91A229A246A39A248A120A12A154A180A181A137A90A3A4A88A1A2A31A120A248A169A40A41A42A43A182A135A136A90A89A3A21A22A23A88A44A45A46A47A152A48A91A241A224A244A49A50A47A51A52A91A92A93A94A88A135A136A53A90A181A54A91A75A30A88A100A114A51A100A211A217A129A88A55A56A242A57A58A120A59A61A62A62A63A64A65A66A67A68A69A70A71A72A73A63A64A65A66A72A73A63A253A133A254A76A77A231A78A79A80A81A82A78A1581A76A83A84A85A86A87A88A89A90A91A92A93A942A76A89A182A95A96A97A98A99A100A101A102A103A103ITAT3A104A105A144A106A107A108A109A110A111A112A113A114A115A116A1174A104A195A108A109A110A111A113A114A115A116A117A118A119A112A120A121A249A122A123A124A125A104A126A127A151A128A129A130A131A132A134A135A136A137A230A138A139A140A141A198A138A142A143A145A140A147A146A148A149A150A152A140A153A154A137A155A156A157A159A160A202A161A162A163A138A139A164A165A137A205A166A167A168A170A171A172A173A174A175A140A176A177A179A180A134A183A184A171A185A186A188A189A190A191A193A196A130A168A201A203A204A206A207A142A177A208A209A210A160A211A213A214A216A218A219A220A221A222A223A224A225A226A227A216A218A219A220A226A227A228A232A233A234A235A236A237A232A238A239A240A242A243A244A245A246A235A247A248A236A237A250A251A252A255A197A50A0A1A2A239A3A4A235A55A5A57A6A168A228A239A36A252A7A231A60A13A61A8A9A10A235A61A8A79A11A12A228A14A15A16A65A17A76A18A231A235A29A19A67A15A239A29A19A68A83A235A20A21A13A247A224A22A69A165A11A23A69A235A243A244A24A25A23A69A26A230A71A27A28A231A45A35A30A31A32A33A34A37A38A39A40A41A42A43A44A46A47A32A33A34A37A43A44A46A472007A4811A737A74A49A51A52A53A54A56A58A59A62A63A64A66A70A72A752007A4812A7315A74A49A51A52A63A77A78A144A70A72A752007A4812A7331A74A49A51A52A80A81A70A72A752008A484A7315A74A49A51A52A62A63A70A82A204A84A85A812008A484A7320A86A87A88A89A90A91A92A93A94A95A216A96A97A98A99A100A101A102A181A158A86A103A158A90A91A253A104A105A254A106A107A158AA173A90A218A108A127BA208A109A218A108A127CA221A110A104A105A111A127A112A113A114A115A116A117A118A119A120A121A122A123A124A125A246A126A128A129A130A131A132A133A112A113A114A115A116A117A134A135A136A137A157A138A112A113A114A115A116A117A139A140BA141A142A143A145A146A147A143A148A149A150A151A210A152A153XXXA154A155A156A159A160A161A162A163A164A166A167A169A170A171A172A174A175A176A177A161A178A179A180A182A183A184A1854A186A18732A186摘要服装行业作为我国的传统行业，在服装产业发展、进化的过程中，其产品供应链也随之相应的发展。本文首先介绍了我国服装行业的产品供应链，而后引出我国服装行业产品供应链模式的四个发展阶段，即从“产销合一”模式到批发代理、特许加盟到OEM模式再到现今最先进的品牌运营商模式。接着通过对品牌运营商模式的开创者ITAT在采购环节、物流配送环节、终端销售环节以及信息共享环节四个环节进行了具体分析。而后，结合郎咸平等学者的观点，总结自己对服装行业的认识和了解，谈到了服装行业供应链与市场营销的关系。最后通过对品牌运营商模式的领跑者HM和ZARA两个服装企业在该模式G991G6164G2474G5483的发展与品牌运营商模式的开创者ITAT国G19481品牌服装G1262G2604G5227的模式进行对G8616分析，对我国服装业供应链G7422G7481发展G7053G2533进行了G6518G13046。关键词供应链服装品牌运营商G2419G3999G16786G3803G2058G17908商XXXA188A189A190A191A192A193A194A195A196A198A199A200A201A202A203A205A206A207A209A211A212A213A214A215A217A219A2205A222A22332A222ABSTRACTTHEAPPARELINDUSTRY,ASCHINASTRADITIONALINDUSTRIES,INTHECLOTHINGINDUSTRY,THEPROCESSOFEVOLUTION,THEPRODUCTSUPPLYCHAINALSOWILLBEACORRESPONDINGDEVELOPMENTTHISPAPERFIRSTONTHECOUNTRYSGARMENTINDUSTRYPRODUCTSSUPPLYCHAIN,ANDTHENLEADSCHINASAPPARELINDUSTRYSUPPLYCHAINMODELOFTHEFOURSTAGESOFDEVELOPMENT,THATIS,FROM“PRODUCTIONANDMARKETING“MODETOWHOLESALEAGENTS,THEOEMFRANCHISEEMODELANDTOPRESENTTHEMOSTADVANCEDBRANDOPERATORMODELTHENIADOPTTHEMODELOFTHEBRANDOPERATOROFTHEPIONEERSITATINTHEPROCUREMENTOFLINKS,LOGISTICSANDDISTRIBUTIONSECTORS,TERMINALSALESLINKSANDINFORMATIONSHARINGLINKSTOTHEFOURAREASOFTHESPECIFICANALYSISLATER,WITHLANGANDOTHERSCHOLARSPOINT,SUMMINGUPHISRIGHTAPPARELINDUSTRYKNOWLEDGEANDUNDERSTANDINGOFTHEAPPARELINDUSTRYONTHESUPPLYCHAINANDMARKETINGRELATIONSHIPFINALLY,THEBRANDOPERATORMODELLEADERANDZARAANDHMCLOTHINGENTERPRISESINTHETWOMODELSHAVEMADEUNDERTHEBRANDANDTHEDEVELOPMENTOFMODELOPERATORSOFTHEPIONEERSITATMEMBERSOFTHEINTERNATIONALBRANDCLOTHINGSTORESCOMPARATIVEANALYSISOFTHEMODELOFCHINASGARMENTINDUSTRYSUPPLYCHAINDIRECTIONOFTHEFUTUREDEVELOPMENTOFTHEEXPLORATIONKEYWORDSSUPPLYCHAINAPPARELBRANDOPERATORSORIGINALEQUIPMENTMANUFACTUREXXXA225A226A227A229A232A211A233A234A196A198A199A200A201A202A203A205A206A207A209A211A212A213A214A215A217A219A2206A222A22332A222目录A235A236A237A238A239A240A241A242A243A244A245A247A248A2497A250A235A251A236A239A240A252A241A242A243A244A245A2477A250A255A251A236A237A238A239A240A252A241A10A0A244A245A247A207A171A236“A242A12A2A235”A207A182A236A201A3A98A173A236A99A4A75A10183A236OEMA207A194A236A243A182A5A6A7A207A110A255A236A243A182A5A6A7A207A1A82A8A9A11A11ITAT11A250A235A251A236A102A13A226A1412A250A255A251A236A96A210A104A15A226A1413A250A16A251A236A106A17A12A64A226A1413A250A41A251A236A224A18A108A1914A16A236A20A144A237A238A239A240A252A241A21A242A243A244A245A24715A250A235A251A236A239A240A242A243A244A245A247A22A7A191A21A245A2315A250A255A251A236A239A240A7A191A110A243A182A5A6A7A207A1A21A24A11116A41A236A195A239A240A252A241A242A243A244A245A247A25A26A21A10A27A249A2817A250A235A251A236A239A240A241A244A245A247A110A190A191A6A1217A250A255A251A236A243A182A5A6A7A207A1A29A67A30A31A21A32A3318A250A16A251A236A237A238A239A240A241A244A245A247A113A125A3A34A30A31A32A3319A231A60A20A14422A114A28A231A6030A115A3532一、我国服装业产品供应链G12628介G708一G709、服装行业产品供应链供应链G11SUPPLYCHAING12G7171G6363产品G10995产和流通过程中G6164G9053及的G2419G7460G7021供应商、G10995产商、批发商、G19658售商以及最终G9052G17165者G13464G6116的供G19668G13605G13488,即G11013物G7021G14731G2474、物G7021加G5049G5194G4570G6116品送到G11004G6155G6175中G17837一过程G6164G9053及的企业和企业G18108G19388G13464G6116的G13605G13488。“供应链G993G1177G1177G7171一G7477G12628G2345的从供应商到G11004G6155的链，而G7171一个G14551G3272G7368G5203G19432的G13605链结G7512模式，G2265G2559G6164G7389加盟的节点企业G727供应链G993G1177G7171一G7477G17842接供应商到G11004G6155的物G7021链、信息链、G17176G18341链，而G1000G17836G7171一G7477G3698G1552链，物G7021在供应链G990G3252加G5049、G2265装、运G17767等过程而G3698加其G1227G1552，G13485相关企业G5114G7481G6940G11422”。产品供应链G7171与G7588一特G4462产品G6122G20045G11458相关的供应链。服装业产品供应链即G7171与服装相关的供应链。G4439G2265G6336G5430G6116G6116品服装G6164G9053及的G5079G7021供应商，服装G16786G16757企业，OEM商，终端G19658售企业以及最终G9052G17165者G13464G6116的供G19668G13605G13488。G708G1120G709、我国服装行业G1972G12193供应链模式G6329G738947G987个企业、G5192产80G3822G1171G1226服装G10995产G14033G2159的中国服装业G7101在1994G5192G4613创G17908了两个G1002G11040G12544一，即服装产G18339G12544一和出G2487G18339G708G20081G709G12544一。G17816今G1393G9994G1457G6357着G17837两个G12544一G708而G1000G13454G13467服装业G1185G9994G7171我国G12544一G1940创G8731产业G709，G1306G17837个G3332G1313G8503在G2475到其G1194国G4490的G4053胁。作为传统的服装G10995产王国，曾经历过G1972次的革新，服装行业供应链从20G1002纪80G5192代以前最初的当G3332G10995产、G4613近销售到20G1002纪80G5192代批发、代理以及特许加盟的G5430G6116再到现今品牌运营商的发展过程G5483以体现。1、“产销合一”模式G6164谓的“产销合一”模式即G7171郑文斌先G10995在中国本土服装业发展分析本土服装业的两次革命、本土服装业发展趋势提到，20G1002纪80G5192代以前，我国的服装行业G7171小规模作坊自己G10995产，自己销售的供应链模式。在G17837一时期，我国人民G17836处在解决温饱问题的时期。服装的作G11004主要G7171G11004于G1457暖。中国服装市场处于典型的供G993应求的卖G7053市场，服装业异军突起，异彩纷呈，厂G4490和品牌G993少，G5430G6116了“百花齐放，G987紫千红才G7171春”的景象。小规模作坊时期，服装行业供应链的模式如G991图作坊主设计制造布料供应商染料供应商消费者消费者图1“产销合一”模式示意图如图，小作坊主既G7171G2419G7460G7021的采购企业，又G7171服装的G2058G17908，销售企业。G17837样集整个过程于一身，显G9994G993G14033提高G10995产G6940率。2、批发代理、特许加盟模式随着人们对服装G19668求的G3822样化及对时尚的要求，小作坊主渐渐的开G3999把销售环节外G2265出去，自己则专注于G2419G7460G7021的采购和G2058G17908环节，G1457证产品的质G18339同时提高G6940率。G4613G5430G6116了当今最为盛行的批发代理商，以及特许加盟商。如图2G6164示。G17837G12193模式G991，作坊主可以把G7368G3822的时间专注于自己G7389优势的G2058G17908过程，同时把销售交G13485批发商，通过G17837样的分G5049，各自都充分发挥作坊主A36A37A38A39A40A42A43A44A45A46A47A48A49A50A51A52A53A54A55A56A57A58A59图2批发代理、特许加盟模式示意图自身的优势，从而促进了企业的发展也减少了G17176源的浪G17165。G17837也G7171当今服装最盛行的供应链模式。G8616如我们熟悉的雅戈尔、哥弟等企业都G7171在G17837样的模式G991经营。从前面两G12193模式图可以看出，在G17837个阶段，整个供应链主要以G2058G17908企业为主，G2058G17908企业G6329G7389绝对的话语权。同时G11013于各个环节相互独立，导致信息、物G7021、G17176G18341在G17837里流通G993畅，可G14033G3252为G2399G2159，把G3835G18339的服装G11053在供应链的G7588个环节，G8821G14033G5430G6116G11507G8503的销售G727又G6122G3252为信息流通G993畅，G3698加物流G6116本等问题的产G10995。G11507G7171G17837G1135G12193G12193的G2419G3252，促G6116了“品牌运营”模式的G5430G6116。3、OEM模式A61A62A63A65A66A68A69A70A71A72A73A74A76A77A78A79A79A80A81A83A84A85A79A80A86A87图3OEM模式示意图OEM，ORIGINALEQUIPMENTMANUFACTUREG11G2419G3999G16786G3803G2058G17908商G12，G4439G7171G6363一G12193“代G5049G10995产”G7053式，其G2559G1053G7171G10995产者G993G11464接G10995产产品，而G7171G2045G11004自己G6496G6581的“关G19202的G7692G5527G6228G7427”，G17139G17143G16786G16757和开发、G6523G2058销售“G9204G17959”，具体的加G5049G1231G2165交G13485G2047的企业去G1582的G7053式。在服装行业里，G14891G2529体G13958服装企业G13796G1823G1856G2508G4613G7171“品牌运营商”模式的G1525导者。如图G6164示，我们可以看到在品牌运营商模式G991，G2058G17908企业G993在G7171整个供应链G990最G18337要的环节，G1177G1177G7171一个G6329G7389G16786G3803的G2058G17908者，G1177G1177G7171一个代加G5049企业。对服装的G19668求主要体现在质G18339和样式G990，作为品牌G17767出企业，把G2183G2172G4506集的G2058G17908环节外G2265出去，通过G16786G16757和G2419G7460G7021采购G7481G6523G2058G17908企业，同时G7368加专注于品牌的G5326立和G9204G17959G5326G16786，G17837G7368G7389G2045于了解G9052G17165者G17246G7481G17246G5567的G19668求G2476化，提高G2721应G17907G5242。4、“品牌运营商”模式品牌运营商即G7171服装G17842G19157企业G8821G7389自己的G5049厂、G8821G7389统一的品牌、G8821G7389各G13435的代理商，也G8821G7389G5223G4396。而G7171与服装G10995产商、商业G3332产商G5430G6116“G19093G989G16294”G13864盟。于2004G5192G6116立于G9157G3335的ITATG11INTERNATIONALTRADEMARKAGENTTRADER，国G19481品牌服装G1262G2604G5227G12G8503G7171G17837G12193模式的开创者。其具体G6817作G7053式为G10995产厂G4490G11供应商G12G17139G17143供G17147G727业主G11商业G3332产及G3835型百G17147商G12G17139G17143物业场G6164的服G2165G727而ITAT则G1852面G17139G17143G5227面经营G12661理，G6329G7389G6922G8466G6523G2058权和人G2604G12661理权。G17837一模式G5051G3949之处G7171化解了场G12211和采购G17147品的G17176G18341G2399G2159，通过G17147品的G4466G19481销售G20081G7481G13485G989G7053分G6116，G20130G19517共G6297。如图4G6164示。G8503如ITAT创G2162者G8443通国先G10995G6164G16840“中国G7389G3835G18339的服装中小企业在G4559G6226销G17347，ITAT相当于为G1194们G1825G17165G6657G5326了一个G5234G3835的销售平G2500。前G1972G5192的G3534G5326G9921也G17908G4613了G5468G3822G1120G12879、G989G12879商G3292的G8016G11436G12366G12366G14865G14865，ITAT的模式也同样为G1194们G6226到了新的G6922G1849G3698G19283点。”A88A89A90A91A92A93A94ITATINTERNATIONALTRADEMARKAGENTTRADERA95A97A100A103A105A107A109A112A116A117A118A118A119A120A121A122A123A124A126A127A122A128A129A130A100A103A105A107A121A131A132图4“品牌运营商”模式示意图G1120、品牌运营商模式开创者ITAT2004G51929G7388，ITAT开G16786G12544一G4490服装G19658售G5227，当G5192总共开G16786G19388G52278G4490，销售G20081G2494G7389546G987G1815G7272005G5192，G19388G522768G4490，销售G20081共179G1171G7272006G5192ITATG1068势G6524出了独特的G1262G2604“G1825G17165G2332G20196”G3698G1552服G2165，G5194G1000开G3999在各G3835G11017G16282G2500G6249G1849G5203G2590G4471传。G8504后，G17246G7481G17246G3822的企业与ITATG13544结G6124G11065G13864盟。G15025G4677中国G17176本、G6717G7693G3775G1037G2045和CITADEL对G1926G3534G18341等G3822G4490G20130G19517G6249G17176G7438G7512也看中ITAT，G2334G5192之G1881对其进行两G17730共12G1171G13666G1815的G6249G17176。G7389了G20130G6249的G6915G6357，ITAT的开G5227G17907G5242G7368G5567，销售G20081G7368G7171G993G10988示G5381G3332G5460G990G12400，G7693G6466ITAT提供G13485G6249G17176G1856G2508的G6265G2590，G20056G167572007G5192的销售G20081可G1781042G1171，G19388G5227可G178101100G4490。2008G5192，G20056G16757G19388G5227G4570G17810到2000G4490。G7171G1172G1052G3252素使G5483G17837G4490服装G17842G19157企业G7389如G8504迅G17907的发展呢G4439的供应链的优势在哪里呢接G991G7481我们分G2047从G4439的采购、物流配送、终端销售以及信息共享等供应链的各个环节G7481加以G16840明。G708一G709、采购环节在采购环节，ITATG7389与其G1194服装企业G6164G993同的特点，G17837主要从以G991G1972个G7053面G5483以体现。首先，G4439采购的G993G7171G5079G7021，G993G7171G2334G6116品，也G993G7171G7588G1972个品牌的的G6116品服装，而G7171针对那G1135希望在国G1881销售G7389G6164突破的G6164G7389品牌，G2265G6336希望G1881销的国G1881品牌，G8616如杉杉、七匹狼等国G1881品牌。也G2265G6336渴望打开中国市场的国G19481品牌，G8616如NIKE、LV等国G19481知G2529品牌。G17837一G7053面充G4466了自己G17147物的G7481源G727另一G7053面，G3252其对供应商发展的G6915G6357作G11004，使G5483采购G6116本降低。其次，G6164G7389G17147品的G10995产G6116本、质G18339及G4396G17147G20130G19517都G11013G10995产商自行承G6297。G17837也许让人难以置信，G1306ITAT确G4466G7171G17837样G1582的。G3252为对于G3835G3822想在国G1881销售的服装供应商G7481G16840，与国G1881其G1194卖场的苛刻G1849场G7477G1226相G8616，ITAT为厂G4490提供了相对低G19388槛的销售平G2500。ITATG4439G993G6922G2474进场G17165、G990架G17165、G5203G2590G17165、促销G17165、赞助G17165等一系列的G20081外G17165G11004。G17837G4613为G3252为G6329G7389棘G6175的G5223G4396的供应商减少了相当G3822的G6116本。最后，ITATG6116功G4466现G19658G17147G8466的采购G7053式。G19658G17147G8466G7171G6363ITATG2533G990游的2800G3822G4490供应商先拿G17147而后结G8466，即进行代销。ITATG1177承G6297销售期间的G1457G12661和营销G17165G11004。那G1052作为供应商，为G1172G1052G1262同意G17837样的经销G7053式呢G3252为中小服装G10995产企业G3835都G1582代G5049，G5468想G6329G7389自己的品牌，G1306G5326G16786品牌的G5234G3835G17165G11004却G7171G4439们无法承G2475的，而在ITAT可以打自己的品牌，虽G9994在ITATG1262G2604G5227里通常G7389G990百个品牌G727在ITATG993G11004交“进场G17165”，G8821G7389漫G19283的结算账期，G8821G7389销售扣点G17837G1135都使G10995产企业在流通G6116本G990省了一笔。况G1000，在G7101期，G3835G3822数供G17147商都G2494G7171G4570G5049厂的G5223G4396拿出G7481，G14033卖G3822少算G3822少。以G990G989个G7053面G7512G6116了ITAT独特的采购模式，对供应商和自己都G7171双赢的结果，从而G5430G6116了G5468好的G6124G11065G13864盟。G708G1120G709、物流配送环节在物流配送环节，ITATG7368G7171在服装行业里率先G4466现了G19658G5223G4396。G19658G5223G4396即G7171G6363让供应商承G6297G5223G4396G2399G2159和物流配送G17165G11004。为了尽G18339减少供应商的G20130G19517，ITAT提供了ERPPOS系统让每G1313供应商查询到自己G17147品的销售情况和G5223G4396信息，一旦遇到G7588个G19388G5227缺G17147，供应商立即对其提供G19388对G19388的配送。而对于一G1135相对偏远的供应商，ITAT的物流G18108则帮助其配送G17147品，物流G17165G11004则要G11013供应商G6915付。而ITAT的OA系统G17836G14033让供应商和G19388G5227G12661理者跟踪每G2345物流，了解每批G17147品发出时间和抵G17810时间，ITAT让供应商G14033够分析市场G19668求G5194及时G3332安排商品补充G6122调拨。G708G989G709、终端销售环节在终端销售环节，主要从两个G7053面体现ITAT的经营优势。首先G7171在盈G2045模式G990，ITAT按照商场业主、G10995产商与ITAT各占销售G20081的156025的G8616例分G6116。G17837样G6116功G4466现了G19658场G12211。具体G6817作G7171G6363ITAT坚G6357以每G7388销售G2008115的浮G2172场G12211和每个商场结算，而G5194G993事先签订G12211赁合同。另外，ITATG17836在每个商场里G16786置专柜时，都强势G3332进行自G6922银，以加G17907现G18341流的周转。同理，G17837样G1582对于销售场G3332的提供者商场G7481G16840也G7171G7389G5468的G3835G20130G19517。那G1052，为G1172G1052ITAT和商场却G14033G17810G6116G17837样的合作呢前G1972G5192的G3534G5326G9921G17908G6116了许G3822G1120G12879、G989G12879商G3292的商场经营状况一般，ITAT的模式G8503好可以为G1194们G6226到新的G6922G1849G3698G19283点。当G9994，为了G14731G2474商场业主们的信G1231，ITAT也G2533G1194们开放了IT系统，商场业主同样可以随时监G6523ITAT专柜的销售G20081，G16757算出自己应G5483的G18341G20081。其次G7171对顾客进行G1262G2604G2058G12661理。通过G1262G2604G2058G19157G4462顾客，使其产G10995G18337复购买的习惯。在ITAT的G1231何一G4490卖场我们都G14033发现在服装G1227格标签G990G7389G1262G2604G1227和G19658售G1227的区G2047，平均每G1226衣服G1262G2604G1227G1262G8616G19658售G1227低2030。也即G7171如果你G6116为G1262G2604，G4613可以享G2475G1262G2604G1227。在注册G6116为G1262G2604时，最G18337要的两G20045G17176G7021G4613G7171姓G2529和G11017话，ITAT每G5192针对G1262G2604G7389G4462期的两次G1852场5折活G2172，以及满100省20的活G2172，每当活G2172开G3999前，G1856G2508都G1262通过信息G2500G13485G1262G2604顾客发送信息通知。G1262G2604分G1972个等G13435G7389G6940期两G5192的30G1815G15025卡、100G1815的团体卡、198G1815的亲情卡等，最高的为1000G1815的终身G1262G2604卡。G993同的G1262G2604卡在G9052G17165时G1227格G8821G7389区G2047，主要区G2047在于G993同G13435G2047的G1262G2604卡G1262提供G993同的G3698G1552服G2165。G17837G1135G3698G1552服G2165G2265G6336G1825G17165G2332G20196、G1825G17165修改裤脚、G1825G17165泊车、G1825G17165G990G13605、G1825G17165鸡尾酒等。G5194G1000，ITATG17836G993G4462期G1042G2162G16844如主题G8813G21869、G19911G1060G1262、G16774G5243等活G2172，与G1262G2604进行G1852面的G8819通，让G1262G2604G7389一G12193“G4490”的G5875G16285。G11458前，ITATG17836在其G1194领G3507开展合作以提G2331G3698G1552服G2165，G8616如与G9157G3335G5326行共同G6524出“ITATG21869卡”业G2165，G3698加了理G17142服G2165。G11458前，ITAT的销售G2008170都G7481自G1262G2604的G18337复G9052G17165。到2007G519210G7388初，ITAT一共G73891500G987G7389G6940G1262G2604G7389购物G16772G5417的G1262G2604，G1262G2604G2058G13485ITATG5114G7481了G5468G3822好处G1262G2604G2058G1208G4439的销售G20081G20146G17907G3698G19283G727G1262G2604G2058G17836为G4439G3621G17908了G14403好的品牌G5430象G727G1262G2604G2058G2045于提高G9052G17165者的G5556G16814G5242G5194G1000G5114G13485G9052G17165者以G17160G5527的购物体G20576。G708四G709、信息共享为G1172G1052那G1135G10995产商和商业G3332产商G14033够在自身G20130G19517G17837G1052G3835的情况G991和ITAT合作呢G12584G7708G7171ITATG2533合作者开放IT系统，G2045G11004ERPPOS系统G13485合作者监G6523权和信息知情权。通过与供应商和商业G3332产商充分的分享信息，G17810到充分的信G1231，从而G5430G6116G12295G4462的“G19093G989G16294”G708G16277图4G709。G17837样G4613整合了服装G10995产商和G3332产业主G17176源优势，G5430G6116了G2045G9082共享、G20130G19517共G6297的新型商业G13864合体，G4439G5455G5225G3332打破了传统的商业运作模式，中间流通环节的减少G7509G3835G3332降低了企业的运营G6116本。而通过分G6116G2