卫生-类相同项单选集考试卷模拟考试题

1、姓名：_ 班级：_ 学号：_-密-封 -线- 卫生*类相同项单选集考试卷模拟考试题考试时间：120分钟 考试总分：100分题号一二三四五总分分数遵守考场纪律，维护知识尊严，杜绝违纪行为，确保考试结果公正。1、the marketing mixmarketing is a total system of business activites designed to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives.

2、 this definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should not end until the customers wants are completely satisfied, which may be sometime after the sale is made.the combinatio

3、n of the four primary elements that comprise a companys marketing program is termed the marketing mix. the design, implementation, and evaluation of the marketing mix constitute the bulk of a firms marketing effort.the four elements of the marketing mix are.productmanaging the product ingredient inc

4、ludes planning and developing the right goods and/or services to be marketed by the company. strategic decisions are also needed for changing existing products, adding new ones, and taking other actions that affect the assortment(分类) of products carried. strategic decisions are also needed regarding

5、 branding, packaging, and various other product features.pricemanagement must determine the right base price for its products. it must then decide on strategies concerning discounts, freight (货运) payments, and many other price-related factors.distributioneven though marketing intermediaries(中介) prim

6、arily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. managements responsibility is to select and manage the trade channels through which the products will reach the right market at the right time and develo

7、p a distribution system for physically handling and transporting the products through these channels.promotionmanagement needs to inform and persuade the market regarding a companys products. advertising, personal selling, sales promotion and publicity are the major promotional activities.the four i

8、ngredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. each of the four also contains countless variables. a company may market one item or severalrelated or unrelated. the item may be distributed through wholesalers or directly to retailers, an

9、d so on. ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marketing and organizational goals.which of the following statements is the intended meaning of the last sentence in the s

10、econd paragraph _ （ ）a.the design, implementation, and evaluation of the marketing mix combine most part of a firms marketing effort.b.the bulk of a firms marketing effort consists of the design, implementation, and evaluation of the marketing mix.c.the design, implementation, and evaluation of the

11、marketing mix are composed of most part of a firms marketing effort.d.the bulk of a firms marketing effort makes up the design, implementation, and evaluation of the marketing mix.2、the marketing mixmarketing is a total system of business activites designed to plan, price, promote, and distribute wa

12、nt-satisfying products to target markets to achieve organizational objectives. this definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should not end until the customers wants are com

13、pletely satisfied, which may be sometime after the sale is made.the combination of the four primary elements that comprise a companys marketing program is termed the marketing mix. the design, implementation, and evaluation of the marketing mix constitute the bulk of a firms marketing effort.the fou

14、r elements of the marketing mix are.productmanaging the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. strategic decisions are also needed for changing existing products, adding new ones, and taking other actions that affect the ass

15、ortment(分类) of products carried. strategic decisions are also needed regarding branding, packaging, and various other product features.pricemanagement must determine the right base price for its products. it must then decide on strategies concerning discounts, freight (货运) payments, and many other p

16、rice-related factors.distributioneven though marketing intermediaries(中介) primarily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. managements responsibility is to select and manage the trade channels throu

17、gh which the products will reach the right market at the right time and develop a distribution system for physically handling and transporting the products through these channels.promotionmanagement needs to inform and persuade the market regarding a companys products. advertising, personal selling,

18、 sales promotion and publicity are the major promotional activities.the four ingredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. each of the four also contains countless variables. a company may market one item or severalrelated or unrelated

19、. the item may be distributed through wholesalers or directly to retailers, and so on. ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marketing and organizational goals.as far as

20、 distribution is concerned, _. （ ）a.wholesalers and retailers, although uncontrollable, are responsible for the selection of trade channels and development of distribution systemb.the marketing executive has great freedom in selecting trade channels and developing distribution system in spite of the

21、 presence of some uncontrollable factorsc.the marketing executive is free from the control of wholesalers and retailersd.the marketing executive works with wholesalers and retailers with great consideratrion of position3、the marketing mixmarketing is a total system of business activites designed to

22、plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives. this definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should no

23、t end until the customers wants are completely satisfied, which may be sometime after the sale is made.the combination of the four primary elements that comprise a companys marketing program is termed the marketing mix. the design, implementation, and evaluation of the marketing mix constitute the b

24、ulk of a firms marketing effort.the four elements of the marketing mix are.productmanaging the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. strategic decisions are also needed for changing existing products, adding new ones, and t

25、aking other actions that affect the assortment(分类) of products carried. strategic decisions are also needed regarding branding, packaging, and various other product features.pricemanagement must determine the right base price for its products. it must then decide on strategies concerning discounts,

26、freight (货运) payments, and many other price-related factors.distributioneven though marketing intermediaries(中介) primarily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. managements responsibility is to sel

27、ect and manage the trade channels through which the products will reach the right market at the right time and develop a distribution system for physically handling and transporting the products through these channels.promotionmanagement needs to inform and persuade the market regarding a companys p

28、roducts. advertising, personal selling, sales promotion and publicity are the major promotional activities.the four ingredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. each of the four also contains countless variables. a company may market

29、one item or severalrelated or unrelated. the item may be distributed through wholesalers or directly to retailers, and so on. ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marke

30、ting and organizational goals.“personal selling “is nearest in meaning to one of the following. _. （ ）a.selling a personb.face-to-face sellingc.selling by a persond.selling of personal belongings4、the marketing mixmarketing is a total system of business activites designed to plan, price, promote, an

31、d distribute want-satisfying products to target markets to achieve organizational objectives. this definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should not end until the customer

32、s wants are completely satisfied, which may be sometime after the sale is made.the combination of the four primary elements that comprise a companys marketing program is termed the marketing mix. the design, implementation, and evaluation of the marketing mix constitute the bulk of a firms marketing

33、 effort.the four elements of the marketing mix are.productmanaging the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. strategic decisions are also needed for changing existing products, adding new ones, and taking other actions that

34、 affect the assortment(分类) of products carried. strategic decisions are also needed regarding branding, packaging, and various other product features.pricemanagement must determine the right base price for its products. it must then decide on strategies concerning discounts, freight (货运) payments, a

35、nd many other price-related factors.distributioneven though marketing intermediaries(中介) primarily wholesalers and retailers are largely a noncontrollable environmental factor, an executive has considerable latitude when working with them. managements responsibility is to select and manage the trade

36、 channels through which the products will reach the right market at the right time and develop a distribution system for physically handling and transporting the products through these channels.promotionmanagement needs to inform and persuade the market regarding a companys products. advertising, pe

37、rsonal selling, sales promotion and publicity are the major promotional activities.the four ingredients in the marketing mix are interrelated; decisions in one area usually affect actions in the others. each of the four also contains countless variables. a company may market one item or severalrelat

38、ed or unrelated. the item may be distributed through wholesalers or directly to retailers, and so on. ultimately (最后) ,from the multitude of variables, management must select the combination that will best adapt to the environment, satisfy target markets, and still meet marketing and organizational

39、goals.according to the last paragraph, combination in “. management must select the combination. “refers to the combination of _ （ ）a.items to be marketedb.wholesalers and retailersc.a number of variablesd.four ingredients5、the marketing mixmarketing is a total system of business activites designed

40、to plan, price, promote, and distribute want-satisfying products to target markets to achieve organizational objectives. this definition implies that the entire system of business activitiis should be customer-oriented, and a marketing program should start with an idea about a new product and should

41、 not end until the customers wants are completely satisfied, which may be sometime after the sale is made.the combination of the four primary elements that comprise a companys marketing program is termed the marketing mix. the design, implementation, and evaluation of the marketing mix constitute th

42、e bulk of a firms marketing effort.the four elements of the marketing mix are.productmanaging the product ingredient includes planning and developing the right goods and/or services to be marketed by the company. strategic decisions are also needed for changing existing products, adding new ones, an

43、d taking other actions that affect the assortment(分类) of products carried. strategic decisions are also needed regarding branding, packaging, and various other product features.pricemanagement must determine the right base price for its products. it must then decide on strategies concerning discounts, freight (货运) payments, and many other pric