卫生类单选集考试卷模拟考_试题_11

1、姓名：_ 班级：_ 学号：_-密-封 -线- 卫生类单选集考试卷模拟考_试题考试时间：120分钟 考试总分：100分题号一二三四五总分分数遵守考场纪律，维护知识尊严，杜绝违纪行为，确保考试结果公正。1、department storea mainstay of retailing in the united states is the department store, a large-scale retailing instituting that has a very broad and deep product assortment(分类),tires not to compete on

2、 the basis of price, and provides a wide array or customer services.traditional department stores offer a greater variety of merchandise and services than does any other type of retail store. they feature both “soft goods” such as apparel, sheets, towels, and bedding (寝具)and “hard goods” including f

3、urniture, appliances, and consumer electronics. department stores also attractand satisfyconsumers by offering many customer services. the combination of destinctive, appealing merchandise and numerous customer services is designed to allow the stores to maintain the manufacturerssuggested retail pr

4、ices. that is, department stores strive to charge “full” or “nondiscounted” (不打折扣的) prices.department stores face mounting problems, however, largely due to their prime locations and customer services, their operation expenses are considerably higher than those of most other kinds of retail business

5、. many manufacturersbrands that used to be available exclusively thorough department stores are now widely distributed and often carry discounted prices in other outlets. and the quality of personal service, especially knowledgeable sales help, has deteriorated in some department stores.intense hori

6、zontal competition is also hurting department stores. other types of retailers are aiming at consumers who have long supported department stores. speciality stores, off price retailers, and even some discount houses have been particularly aggressive in trying to lure shoppers sway from department st

7、ores. to varying degrees retail chains compete against department stores.consequently, many department stores have modified their target markets or elements of their marketing mixes. the may department stores company has targeted middle-income consumers, rejecting high-priced european designer lines

8、 and instead concentrating on fashionable apparel with moderate prices. penneys dropped three lines of hard goodshome electronics, sporting goods, and photographic equipment. penneys, wards, and sears are all converting their very large stores into a collection of limited-line “superstores”.some dep

9、artment stores are also trying to be more price-competitive. most notably, in 1989 sears abandoned its practice of promoting temporarily reduced prices and adopted a strategy of “everyday low prices”. with this policy, prices will always be lower than or as low as competitors.in traditional departme

10、nt store customers can find _. （ ）a.all kinds of servicesb.all kinds of merchandisec.household electrical appliancesd.only clothes and bedding2、department storea mainstay of retailing in the united states is the department store, a large-scale retailing instituting that has a very broad and deep pro

11、duct assortment(分类),tires not to compete on the basis of price, and provides a wide array or customer services.traditional department stores offer a greater variety of merchandise and services than does any other type of retail store. they feature both “soft goods” such as apparel, sheets, towels, a

12、nd bedding (寝具)and “hard goods” including furniture, appliances, and consumer electronics. department stores also attractand satisfyconsumers by offering many customer services. the combination of destinctive, appealing merchandise and numerous customer services is designed to allow the stores to ma

13、intain the manufacturerssuggested retail prices. that is, department stores strive to charge “full” or “nondiscounted” (不打折扣的) prices.department stores face mounting problems, however, largely due to their prime locations and customer services, their operation expenses are considerably higher than t

14、hose of most other kinds of retail business. many manufacturersbrands that used to be available exclusively thorough department stores are now widely distributed and often carry discounted prices in other outlets. and the quality of personal service, especially knowledgeable sales help, has deterior

15、ated in some department stores.intense horizontal competition is also hurting department stores. other types of retailers are aiming at consumers who have long supported department stores. speciality stores, off price retailers, and even some discount houses have been particularly aggressive in tryi

16、ng to lure shoppers sway from department stores. to varying degrees retail chains compete against department stores.consequently, many department stores have modified their target markets or elements of their marketing mixes. the may department stores company has targeted middle-income consumers, re

17、jecting high-priced european designer lines and instead concentrating on fashionable apparel with moderate prices. penneys dropped three lines of hard goodshome electronics, sporting goods, and photographic equipment. penneys, wards, and sears are all converting their very large stores into a collec

18、tion of limited-line “superstores”.some department stores are also trying to be more price-competitive. most notably, in 1989 sears abandoned its practice of promoting temporarily reduced prices and adopted a strategy of “everyday low prices”. with this policy, prices will always be lower than or as

19、 low as competitors.according to the third paragraph, how many problems does department stores face _ （ ）a.only two.b.only one.c.only three.d.only four.3、department storea mainstay of retailing in the united states is the department store, a large-scale retailing instituting that has a very broad an

20、d deep product assortment(分类),tires not to compete on the basis of price, and provides a wide array or customer services.traditional department stores offer a greater variety of merchandise and services than does any other type of retail store. they feature both “soft goods” such as apparel, sheets,

21、 towels, and bedding (寝具)and “hard goods” including furniture, appliances, and consumer electronics. department stores also attractand satisfyconsumers by offering many customer services. the combination of destinctive, appealing merchandise and numerous customer services is designed to allow the st

22、ores to maintain the manufacturerssuggested retail prices. that is, department stores strive to charge “full” or “nondiscounted” (不打折扣的) prices.department stores face mounting problems, however, largely due to their prime locations and customer services, their operation expenses are considerably hig

23、her than those of most other kinds of retail business. many manufacturersbrands that used to be available exclusively thorough department stores are now widely distributed and often carry discounted prices in other outlets. and the quality of personal service, especially knowledgeable sales help, ha

24、s deteriorated in some department stores.intense horizontal competition is also hurting department stores. other types of retailers are aiming at consumers who have long supported department stores. speciality stores, off price retailers, and even some discount houses have been particularly aggressi

25、ve in trying to lure shoppers sway from department stores. to varying degrees retail chains compete against department stores.consequently, many department stores have modified their target markets or elements of their marketing mixes. the may department stores company has targeted middle-income con

26、sumers, rejecting high-priced european designer lines and instead concentrating on fashionable apparel with moderate prices. penneys dropped three lines of hard goodshome electronics, sporting goods, and photographic equipment. penneys, wards, and sears are all converting their very large stores int

27、o a collection of limited-line “superstores”.some department stores are also trying to be more price-competitive. most notably, in 1989 sears abandoned its practice of promoting temporarily reduced prices and adopted a strategy of “everyday low prices”. with this policy, prices will always be lower

28、than or as low as competitors.in this passage, “horizontal competition” refers to _ （ ）a.competition between department stores and other kinds of retailing businessb.relying on discount retailing and advertising extensivelyc.competition between different department storesd.competition between differ

29、ent retail chains4、department storea mainstay of retailing in the united states is the department store, a large-scale retailing instituting that has a very broad and deep product assortment(分类),tires not to compete on the basis of price, and provides a wide array or customer services.traditional de

30、partment stores offer a greater variety of merchandise and services than does any other type of retail store. they feature both “soft goods” such as apparel, sheets, towels, and bedding (寝具)and “hard goods” including furniture, appliances, and consumer electronics. department stores also attractand

31、satisfyconsumers by offering many customer services. the combination of destinctive, appealing merchandise and numerous customer services is designed to allow the stores to maintain the manufacturerssuggested retail prices. that is, department stores strive to charge “full” or “nondiscounted” (不打折扣的

32、) prices.department stores face mounting problems, however, largely due to their prime locations and customer services, their operation expenses are considerably higher than those of most other kinds of retail business. many manufacturersbrands that used to be available exclusively thorough departme

33、nt stores are now widely distributed and often carry discounted prices in other outlets. and the quality of personal service, especially knowledgeable sales help, has deteriorated in some department stores.intense horizontal competition is also hurting department stores. other types of retailers are

34、 aiming at consumers who have long supported department stores. speciality stores, off price retailers, and even some discount houses have been particularly aggressive in trying to lure shoppers sway from department stores. to varying degrees retail chains compete against department stores.consequen

35、tly, many department stores have modified their target markets or elements of their marketing mixes. the may department stores company has targeted middle-income consumers, rejecting high-priced european designer lines and instead concentrating on fashionable apparel with moderate prices. penneys dr

36、opped three lines of hard goodshome electronics, sporting goods, and photographic equipment. penneys, wards, and sears are all converting their very large stores into a collection of limited-line “superstores”.some department stores are also trying to be more price-competitive. most notably, in 1989

37、 sears abandoned its practice of promoting temporarily reduced prices and adopted a strategy of “everyday low prices”. with this policy, prices will always be lower than or as low as competitors.the measures taken by department stores include all of the following except _. （ ）a.reducing original lin

38、es of goodsb.rejecting rich customersc.selling goods at “everyday low prices”d.refocusing target markets5、department storea mainstay of retailing in the united states is the department store, a large-scale retailing instituting that has a very broad and deep product assortment(分类),tires not to compe

39、te on the basis of price, and provides a wide array or customer services.traditional department stores offer a greater variety of merchandise and services than does any other type of retail store. they feature both “soft goods” such as apparel, sheets, towels, and bedding (寝具)and “hard goods” includ

40、ing furniture, appliances, and consumer electronics. department stores also attractand satisfyconsumers by offering many customer services. the combination of destinctive, appealing merchandise and numerous customer services is designed to allow the stores to maintain the manufacturerssuggested reta

41、il prices. that is, department stores strive to charge “full” or “nondiscounted” (不打折扣的) prices.department stores face mounting problems, however, largely due to their prime locations and customer services, their operation expenses are considerably higher than those of most other kinds of retail bus

42、iness. many manufacturersbrands that used to be available exclusively thorough department stores are now widely distributed and often carry discounted prices in other outlets. and the quality of personal service, especially knowledgeable sales help, has deteriorated in some department stores.intense horizontal competition is also hurting departm