中西方酒店员工跨文化交流意识之对比概述_博客

1、中西方酒店员工跨文化交流意识之对比概述_博客CHAPTER 1. INTRODUCTION1.1Bacround Study and ThesisObjectives China is an important maret for the tourism industry. The economic boom experienced inChina in the past years, a mix between modem cities and natural sights，as well as a long andrich history maes this country one of

2、the most popular touristic destinations, according tothe World Ban and the United Nations World Tourism Organization, China is currentlyraned as the third most popular country for tourism.Hotel industry has been growing year by year，the investment and construction of both localand international hote

3、ls，bined with the development and establishment of new tradingzones in the cities, has increased the petition of hotels eager to attract more guests and atthe same time pushing forward the need to improve the quality of service for customers.The recent visa-free policy implemented in the cities such

4、 as Beijing, Shanghai，and Dalian toenlist some，allows transit tourist from over 45 countries to stay in one of the participantcities for up to 72 hours without a visa as an effort to bring more transit passengers into thecities, this measure already brought positive results on bringing more tourists

5、, according toWang Zhenghua from since the implementation of the policy in anuary toSeptember pt 2013, in Shanghai only, about 8,300 transit foreigners stayed in the city, stillthis measure requires of more promotion in order to attract more attention as well as theparticipation of othe

6、r cities, particularly the ones with heavy air traffic and connecting flights,but is already showing positive results on bringing transit passengers to use China as alayover destination and therefore to generate revenue for the touristic spots of the cities andtourism related business1.2Literature R

7、eviewCCC studies have been part of areas such as anthropology, sociology，municationsciences，international relations and psychology (Proser，2012)，without any major study togain international recognition until the beginning of the seventies with Geert Hofstede smodel of national cultural differences (

8、Huijser, et al?，2002) and by his later publication of thecultural dimensions theory in 1984.Early cross-cultural studies placed more importance in the differences between American andapanese cultures, as well as parisons between American with other European countriesand members of the former Soviet

9、Union (Proser, 2012). Nowadays especially because theeconomic and industrial development of China after the reforms and opening to the worldbetween 1980 and 1984 (Wei 1995) more studies have been conducted between thecontrasting aspects of culture between western nations and China (Proser, 2012)Will

10、iam B. Gudyunst as cited by Proser (2012) identified both intercultural municationand CCC as areas of interaction between groups of different cultural bacgrounds. Sinceculture can be viewed as a living and dynamic entity, the cultural attributes and elements of acountry will be in constant change (G

11、ummesson，2006). Part of this change can be recognizedon the way a culture accepts and adapts elanents from others, this continuous change can beclearly recognized in the case of China where the influence of Western cultures has modifiedvalues and customs of certain groups of the population (Chung, 2

12、008)，examples lieincorporating western menus and eating habits，products brand selection to other areas suchas the desire to study abroad or adopt western holidays and ideals can be seen more often.CHAPTER 2. THEORETICAL BACGROUND2.1 Cross-Cultural Communication:Concepts and Theories Communication, a

13、s defined by the International Encyclopedia of Hospitality Management(2010)，is the ‘exchange of information and understanding, it is from this that we can inferthat munication with others is not only about transmitting some message or information，but a social event where people involved proces

14、s and interpret the information according towhat their need and the interest they have from participating in the exchange.Cross-cultural munication (CCC) ‘involves parisons of munication acrosscultures (Gudyunst，2003). CCC is any type of interaction between people of differentcultural bacgroun

15、ds; as a result nowledge of both language and culture will be crucial forthe quality and efficiency of the munication process.Studies of CCC started when governments and business were interested to switch betweenindividual-country capitalism to a global capitalism structure and expanding internation

16、ally(Everett et al., 2002); those panies started to offer language training courses to theiremployees, culture-general information and dimensions, as well as guidelines on how toimprove munication among people from different bacgrounds.2.2 Cross-Cultural ManagementWith the increase of international

17、tourism, employees of hospitality business are in constantlyexposure with guests from different cultures and bacgrounds, as noted by Pondent,cross-cultural management (CCM) offers techniques that will help the personnel to handlethose differences and generate positive outes for all the parties invol

18、ved.Globalization is continuously changing the position of the wor force, their behavior andthe dynamics they experience in their wor locations (Dong and Liu, 2010), CCM is a systemthat concerns with the interactions between different cultures within a business environment.CCM techniques focus prima

19、rily on the employees, to understand their different values whenworing with people ing from different cultures and to train them about the differences incultures, expectations and preferences of consumers. In addition，CCM also uses Hofstede scultural dimension theory (Gannon and Newman, 2002) to hav

20、e more sensitive approaches tothe management of employees and enhance the understanding, cooperation and interactionsbetween the worers in a pany.Research by Tjosvold and Leung (2003) proposed a typology of CCM embedded in threedifferent contexts that describe the interactions among the organization

21、, location and theinternational environment.The first context: Organization-Specific, focuses on the characteristics of the organizationand its members, as well as the processes involved in the wor environment and theorganizational area. The Location-Specific researches the institution and cultural

22、environmentin a determined location and how that location influences the functioning of the organization.Finally, International-Environment Related focuses on the nature of both international and global environment that affect how the pany functions in an international context duringa certain point

23、in time or during a period of timeCHAPTER 3. EMPLOYEES AWARENESS AND QUESTIONNAIRE DESIGN. 263.1Awareness of Employees of the Hospitality Industry about Cross-culturalCommunication: General Perspectives.263.2Methodology and Questionnaire Design.29 CHAPTER 4. RESULTS ANALYSIS.314.1General Information

24、 about the Questionnaires Collected.314.2Comparative Results Analysis324.2.2Wor Experience and Training.38CHAPTER 5. CONCLUSION AND SUGGESTIONS FOR FURTHER STUDY.585.1Summary of Findings.585.2Conclusion .605.3Suggestions for Further Study.61CHAPTER 4. RESULTS ANALYSIS4.1 Genral Information about the

25、 QuestionnairesCollected The survey was done within 2 groups of respondents, both groups being currently employedin hotel panies: Chinese and employees from various Western countries. Replies fromboth groups allowed us to obtain and analyze the awareness on CCC between both groups.The results obtain

26、ed from both versions of questionnaires help us to gain a broaderperspective about not only the constitution of hotel s wor force, but also the priorities oftheir employees and the importance they place in the sills they need in order to perform theirjobs，the resources facilitated by their employers

27、 and most important about tiieir generalinterest and reactions when facing CCC situations in different cultures and countries. These 3 different types of reactions were found in employees from different positions whowere woring in the same hotel. This indicates a lac of coherence from the staff, whe

28、n someemployees answer the survey without problem and others reflised to do so using one of thetwo negative responses mentioned above. Also，some of the employees approached wereusing their phones at the time when responding they couldn t answer the survey due to beingon wor hours, again showing lac

29、of coherence and at the same time a lac of interest toparticipate in the survey, not giving a direct negative to responding the questionnaire andusing wor or management as an excuse.4.2 Comparative ResultsAnalysis As indicated on the bar chart, in the Chinese survey is observed the predominance of y

30、ounglabor force, with the majority of employees in the 18-25 age gap and then progressivelydecreasing as the age group moves up. Meanwhile in the English survey it is observed a morebalance in the age groups between 18-25 and 26-35 years of the respondents, having a highernumber in the 26-35 age cat

31、egory，even when the numbers of respondents also decrease asthe age goes up, the numbers are significantly higher than in the Chinese version. We canreflect that the largest age group of hotel employees who participated in the surveys, in bothEnglish and Chinese version, is on majority younger than 3

32、6 years old. Due to nationality of aur (Mexican) and in order to collect the surveys from the Westernhotel employees, contacts from previous wor experience in the hotel industry were used andsurveys were answered by employees of 9 different countries. The writer of this paperwored in United States o

33、f America as hotel employee; therefore both numbers Mexico andUSA respondents were higher. During the wor experience in the field, the author hadco-worers ing from different countries and they were contacted through Inter andrequested to fill out the questionnaires, as well as using the snowball tec

34、hnique for surveys,were ased to forward the questionnaires to 2 or more co-worers in their respectivecountries. As mentioned previously, a limitation of this survey has also to do with the location of theauthor (Liaoning，Dalian)，the surveys were conducted in five different hotels in downtownDalian,

35、therefore the biggest majority on the province of origin of the hotel employees in thecity belong to the Liaoning province, with smaller numbers on ilin and Heilongjiangprovinces，which are in close proximity to Liaoning，being all part of the Northeast region ofChina.CHAPTER 5. CONCLUSIONS AND SUGGES

36、TIONS FORFURTHERSTUDY5.1 Summary of FindingsFindings of the study indicated that hotel s staff is formed by a young and diverse wor-force,the majority of them holding a bachelors degree diploma, in the case of Chinese employeeshaving proficiency in one foreign language and for Western participants i

37、n one or moreforeign languages.From the information provided by the hotel employees in both participant groups it showedthat people woring in the acmodation industry，particularly in the case of Chineserespondents, wor in the industry for 5 years or less, even when the majority of participantsfrom bo

38、th groups indicated their interest in pursuing a career in hospitality, the fact that notmany of those employees reached experience on the field of more than 5 years reflect thechanging wor environment and that employee retention is not always possible，differentreasons for this can include the same

39、fact that employees are young so they don t have longwor experience in the area and prefer to loo for other wor opportunities, lac ofmotivation in the wor environment, woring times and schedule, inconformity with salaries,or because personal choices.Training is an essential part for hotel employees before they start to wor in the pany, itgives them not only a better idea about the job they need to perform but also help them to getmore familiarized with th