平板电脑发货量首现年同比下滑,未来价格可能上涨.ppt

1、,Worldwide tablet shipments dropped 4.6% in the first quarter from a year ago, according to NPD DisplaySearch, though the reports author says that pock,ket of the tech sector see improved profits as average prices are expected to climb. 市场调查机构NPD DisplaySearch称，全球平板电脑出货量今年一季度同比下降了4.6。不过，报告撰写者也表示，平板电

2、脑,市场的利润率将有所提升，因为平板电脑的平均价格有望攀升。 Inc. (AMZN) reporting fewer tablet shipments. Samsung Electronics Co. (SSNLF) only posted a 2% increase. NPD DisplaySearc,h称，今年一季度平板电脑总出货量达到了5630万台，低于去年同期的5900万台。经济增长放缓恐将拖累整个移动PC市场，许多大品牌，包括苹果（Apple Inc.）、谷歌（Google Inc.）以及亚马逊（A Inc.）都报告称平板电脑出货量减少。三星电子（Samsung Elec,troni

3、cs Co.）的平板发货量虽然有所增加，但增幅也仅为2%。 It was the first year-over-year decline DisplaySearch has reported since it began tracking such figures in 2011. Th,e decline leads some to wonder: whats next? Some tech observers had hoped the much-hyped wearable category would be the next pocket of scorching growt,h t

4、hough NPD earlier this month predicted that market would begin to slow down quickly. DisplaySearch自从2011年开始跟踪平板电脑发货量，这是它第一次发布报告称这个数字同比出现了下滑。人们不禁想知道,，接下来的走势会怎么样？一些科技界观察人士希望，炒得正热的可穿戴设备能成为继平板之后的下一个增长热点。不过，NPD本月早些时候预测，可穿戴设备市场的发展很快就会开始减速。 Richard Shim, senior analyst for DisplaySearch, told Fortune tha,t

5、 while tablet sales fell in the first quarter, the overall consumption of hardware devices continues to increase. DisplaySearch高级分析师理查德o西莫告诉财富杂志，虽然,平板电脑销量一季度有所下滑，但硬件设备的整体销量将持续增长。 We are moving,more toward a convenience-based consumer experience. The device is becoming more intertwined with the user.

6、 西莫说：“我们眼下看到的是移动设备个性化的转变。我们正朝着追求便利性的消,费体验迈进。设备与用户的关系正在变得越来越盘根错节。” With tablet sales slowing, Shim expects manufacturers will focus less on volumes and more on margins and revenue. He expec,ts average selling prices will pick up. Shim also sees greater diversity of screen sizes and improved resolution-both trends that could inspire great,er consumer interest and loftier selling prices. 随着平板电脑销售放缓，西莫预计，制造商将不再执着于销量，而是更多的关注利润和营收。西莫预计，平板的平均售价会上升。他还表示，屏幕尺寸将更为多样，屏幕分辨率也将提高，这两种趋势有望提升消费者的兴趣，推高平,板的售价。 That trend can put the tablet industry on a path toward improved p