On the Olympic Economy and the interaction between the sports industry（对奥运经济和体育产业之间的交互）

1、 On the Olympic Economy and the interaction between the sports industry With the Beijing 2008 Olympic Games approaching, the Olympic economy has become the focus of attention. Olympic economy is in the preparation and conduct of the host city during the Olympic Games, and the Olympic Games, after a

2、period of time, to use the Olympics to create business opportunities, an occasion to develop the regions economy a series of activities mainly consists of three components: one for the Olympic Games directly arising from economic activities, such as competition venues and facilities and other invest

3、ment-led, two Olympic resources around the economic development activities, such as the Olympics of the market development content, three host cities of the Olympic Games is an opportunity to develop regional economy, accelerate the construction of urban economic activities from the perspective of N

4、ature, Olympic economy is determined by the relative concentration of attention resources of the host city and country to bring a stage acceleration the development of economic phenomena. If this attention and development resources are fully utilized, will the host city and the countrys economic and

5、 social development have a huge role in promoting the Olympic Games held in Beijing in 2008 was a major event in our country is the worlds attention significant opportunities, Beijing Olympic Games is not only a sporting event, but also the economic arena. currently Beijing is to “New Beijing, Great

6、 Olympics” as the goal, the spirit of “Green Olympics, High-tech Olympics and Peoples Olympics” concept, to organize the Olympic Games, and seize this historic opportunity for development, vigorously develop the sports industry, the full implementation of the Olympic economic strategy to promote Bei

7、jing and the rapid development of the countrys sports industry. First, Chinas sports industry Sports industry is around sports or sports leads to a series of economic activity, is a function of the use of sport itself and the radiation value creation industry, is to provide the communitys economic a

8、ctivities sports products collections, for example, required a huge Olympics Provision of funds, the construction of a number of venues, sporting events and related products business development, etc., are all areas of the sports industry sports industry, including fitness, entertainment, sports adv

9、ertising, sports gaming, sporting goods industry, sporting events broadcast sales industry, etc. From the industry perspective, the sports industry is a huge market, but the development of Chinas sports industry is facing many problems, it can be said that both challenges and opportunities. Present

10、Sports industry, there are small, structural and institutional imperfections, sports enterprises and low degree of market problems. Lack of international competitiveness of sports enterprises or enterprise groups, the sports industry regional development imbalances, irrational industrial structure,

11、physical body smaller than the proportion of industry-related industries, especially the sporting goods industry, the market system is not perfect, and sports management system and operational mechanism as a whole is still the administrative centralization, highly closed sector management model, the

12、 sports industry has not formed an industry management system, especially after joining the WTO, Chinas sports industry is facing unprecedented competitive pressures. largest 500 multinational corporations, there are 400 investment in China. global sporting goods enterprise value of the top 10 all e

13、ntered China, the annual production value of more than 1 billion U.S. dollars The companies have entered the Chinese market so far, these companies almost occupied the high-end sporting goods market in our country as a sunrise industry worldwide, the sports industry rewarding, facing the Olympics th

14、is big cake, if you do not quickly seize the market of domestic enterprises foreign soon be fully occupied, will no doubt give the Chinese sports industry for beginning tremendous pressure. Second, the Olympic Games on China sports industry Judging from the history of the Olympic Games, in 1984, the

15、 Los Angeles Olympic Games have changed the history of long-term losses, creatively put forward the “keep the Olympic Games,” the new ideas for the Southern California region has brought $ 3.29 billion in revenue in 1992 region of Catalonia Barcelona Olympics to bring economic benefits of $ 26.048 b

16、illion, 2000 Sydney Olympic Games to the Australian and New South Wales, brought $ 6.3 billion of revenue can be said that every one of the city hosting the Olympic Games have gained huge economic benefits and visibility. country if we can seize this good opportunity, entirely for Chinas economic co

17、nstruction and social development has brought huge benefits. Development of sports industry not only promote the development of the related upstream industries, and provide a large number of employment opportunities, but also conducive to the national industrial structure adjustment, promoting the r

18、apid growth of GNP, is a long-standing and sustainable development sunrise industry wide coverage of Chinas sports industry, industry association, involving many of the national economy associated industries, such as construction, manufacturing, information services, transportation, food hygiene, se

19、rvices, clothing, tourism, advertising, entertainment, gaming, news publishing industry, etc. so that our country in a short time Olympic accelerated urban development, stimulating domestic demand, promote the sports industry, sports culture, urban culture, so that the citys taste, the popularity in

20、 a short time rapidly increasing, and bring considerable social and economic benefits. Beijing Olympics led directly to the sports industry revenue of about $ 3 billion, while indirect revenues of about $ 5.4 billion or so each year for pulling the GNP is: Employment factor 0.00012 percent, 0.061 pe

21、rcent residential, infrastructure 0.183 percent, 0.85 percentage points tourist of 1.094 percentage points. promote GDP growth 0.5 percentage points in 2008, Beijings tertiary industry will account for national economy the proportion of 70% of the total new jobs more than 180 ten thousand, while the

22、 Olympic Games on Chinas sports industry is only required for the Beijing Olympic Games supplies all kinds of sports facilities and equipment, valued at approximately 170 million yuan for the provision of business opportunities. But we must also see that the Olympics brings both “Olympic economy” ca

23、n bring “Olympic bubble”, that after the boom of a negative impact on the countrys economy, so in the coming period, Chinas sports industrial strategy should be closely integrated with the Olympic strategy, joint planning and coordinated development, so that the two mutually support and complement e

24、ach other in order to achieve the Olympic sports industry in Chinas economic development and the effective interaction and win-win situation. Links to free download http:/ / three Olympic Games and sports industry interaction Development of the sports market, we must first create a goo

25、d cultural environment, the economy, driven by the Olympics, people sports consciousness, that is, peoples ideas, ways of thinking and behavior, with full understanding. Promote traditional sports sporting character and spirit of full improve the quality of public sports, develop faster, higher, str

26、onger Olympic spirit, advancing with the construction and development of the sports industry, with modern marketing concept development and implementation of sports marketing plan would be sports resources and related industries integration features to create a sports brand, through the implementati

27、on of brand strategy, construction of sports industry market, economic prosperity and sports. improve sports economy, promote sports market opening, the rational allocation of resources, promoting sporting goods and various elements of freedom in a wider context liquidity and competition. Chinese sp

28、orts market advantages and disadvantages of the rational allocation of resources as the market has become more apparent, therefore, should strive to develop the sports market, improve service quality and level, and enhance the development of the sports market power and stamina. use the Olympic econo

29、mic development, grasp the development trend of economic globalization, the use of international comparative law of value, for the sports industry structure adjustment and transformation, facilitate innovation dominant sports industry, related industries, and promote efficient sports industry and re

30、gional economic complex of interaction, so that our sports industry market towards diversified, international direction. Accession to the WTO under the premise of hosting the Olympic Games requires a large number of professionals who not only physical, legal, economic management, but also understand

31、s the complex talent, the sports industry must also develop expertise in this area. Chinas sports market is still immature, this The talent is still quite scarce, in order to make our sports industry to the world, to increase the training is very important, sports colleges and universities to make u

32、se of their respective advantages, to focus on training direction shifted from academic settings on reforms to increase economic, legal curriculum, qualified personnel transported to the authorities. Meanwhile, the introduction of talent should be market-oriented, will be all kinds of outstanding pr

33、ofessionals to absorb into the sports industry, sports industry to improve the quality of talent. Although Chinas sporting goods industry developed rapidly, but it really belongs to rare at international brands in the Ninth National Conference, Cycling, canoeing, shooting and other high-end sports e

34、quipment, all imported, which can not be said that Chinese sports companies sad face of the Olympic Games a huge market share and many multinational industrial group competitive pressure, Chinese sporting goods companies have launched their own national brand, and strive to a larger market share. no

35、wadays many domestic enterprise product quality, but because no Commission by the relevant international sports professional certification, it is difficult to go abroad, and even international events held in domestic also missed to enter. To stimulate domestic enterprises from product management to

36、brand management changes. Foreign scholars in the late 1980s has been generally believed that TV has changed the sport, the medias role in sport increasingly important through the Olympic Games televised around the world 4000000000 viewers will watch in real time, which is host country to expand its

37、 influence, establish a “national brand” has an important role, but also make their own enterprises with Olympic marketing programs to promote corporate image and brand. Sydney Olympic total 106 enterprises have become the class sponsors, most of them national companies and they help the Olympic Gam

38、es is a huge spread of power to make their corporate and product brand with an international impact. Olympic Economy Promotion Sports reasonable adjustment of industrial structure, promote international sports industry, give full play to comparative advantages, for specialization, scale integration,

39、 enhance the overall competitiveness of the sports industry. Give priority to the development of high-tech sports IT and Sports technology is the development of sports industry sports industry basis, no sports manufacturing industry, it is impossible for the sports development of information technol

40、ogy and high-tech industrial base laid, while the development of information technology, but also to promote high-tech sports industry, the formation of Information and interactive sports industry, sports industry to promote greater development, therefore, information technology and high-tech as the

41、 basis to support the manufacturing of the new sports sports industry structure, will promote the sustainable development of Chinas sports industry . Olympic economic development, accelerate the policy of supporting the development of sports industry. Currently, Chinas sports industry, there are sti

42、ll unclear property rights, asset management flow, market hypoplasia, mismanagement of many problems. Chinese sports industry is still lagging behind the level of , and Chinas position in the international sport disproportionate in order to accelerate the development of sports industry, the government should guide the development of sports industry, expanding