牛津英语高一M4U1reading-advertisementppt课件

1、welcome to our class,Revision,广告: 有说服力的语言: 推销产品 公众服务 / 公益 顾客 过幸福的生活 上当，受骗: 打算/ 意图,advertisement,persuasive language,promote products,public service,lead a happy life,fall for,customer,be intended to do,Lead-in,Enjoy a Flash,Advertisements,Reading,On page 2,Imagination,From the title,What might be di

2、scussed in the article? ( in the form of questions) What is an advertisement? How many kinds of ? What are they? What are the differences between them,1.Do you like advertisements? Where can we find them? 2.Why do companies and organizations advertise? Because advertisements are a good way to p_ pro

3、ducts or service. 3.How many types of advertisement do you know ? What are they? Commercial advertisements and public service advertisements,On the Internet, in newspapers, on TV in magazines, or in buses etc,romote,Fast reading,1 What do advertisements encourage people to do? 2 What does PSAs stand

4、 for? 3 What are PSAs meant to do,Listen to the tape and answer the questions,To buy a product or service or believe in an idea,Public service advertisements,To educate people about health, safety or any other issue which affects public welfare,下岗 找到合适的土壤 生命就会焕发新的光彩,少了这一点就不是一个完整的中国,Discuss the struc

5、ture of the text,i of advertisements,c and p service ads,authors s,Para 1,Para 2-4,Para 5,ntroduction,ommercial,ublic,uggestions,1.How does an ad provides information? A. By using honest language and beautiful images. B. By using persuasive language and attractive images. C. By giving the customers

6、some samples for free. D. By educating people about health ,safety and so on,Multiple choice,B,Careful reading,2.Sometimes PSAs play tricks on people in order to_. A. make us laugh. B. help us to be smarter C. teach and help us lead better lives. D. teach us a lesson,C,3.In China the government perm

7、its _but forbids _. A. PSAs, ads that lie B. PSAs, commercial ads C. commercial ads, PSAs D. PSAs, people to believe commercial ads about products or services,A,Now we can have a better understanding of the text,Commercial ads,Public service ads,Advertisements,which often use p_ language and e_ imag

8、es, play an important p _ of our lives. There are two main t_ of advertisements.One is called c _ advertisements, which are meant to p _ a product or s _ .But they dont tell c _ the c _ truth. Another one is called PSAs, which use a_ and o_ images and c_ language,are often placed for f_.They d_ with

9、 many social i_, which often affect public w_,ersuasive,xciting,art,ypes,ommercial,romote,ervice,ustomers,omplete,ttractive,riginal,reative,ree,eal,ssues,elfare,Make a summary about the passage,Similar Different,Places found Purposes Methods used Validity(正确性,The similarities and the differences bet

10、ween commercial ads and public service ads,Enjoy a flash,After advertising, more wonderful 广告之后,更精彩,Group 1 Advertising has a positive effect on our lives,Group 2 Advertising has a negative effect on our lives. Because,Useful expressions,a good way to tell people keep away from be likely to be influ

11、enced by educate people about tell the truth affect public welfare(福利事业) a waste of artistically(有艺术地) misadvise (误导) stimulate competition (刺激竞争),A,B,Debate,Finally, I wish to tell you like this: think about why you should do the things the advertisements suggests, or buy the product or service the advertisements promotes. We all want to be smart about what we believe, so be smart about advertisement,Friendly Advice,1 We learned so