2021年商务英语BEC中级考试口试部分综合指导七

1、商务英语BEC中级考试口试部分综合指导七 Life English eating 1.I am hungry. Im hungry as hell. Im hungry as a wolf. Im starving. Im starved. I feel like Im starving to death. My sto _ch is empty. My sto _ch is growling. I could eat like a horse. 2.Im really hungry. Im feeling weaker by the moment. I need to eat somethi

2、ng nutritious. 3.Lets eat. Lets dig in. Lets pig out. Lets mounch out. Lets chow down. Lets indulge ourselves. 4.Its delicious. It tastes great. Its out of this world. This meal is fit for a king. This meal was _de in heaven. I couldnt ask for a better meal. 5.Im full. Im stuffed. I cant eat another

3、 bite. I ate too much. I need to take a rest. I need to take it easy. Invite _. to dinner 1.Its on me. Its my treat. Be my guest. Let me pay the bill. Let me foot the bill. Let me pick up the check. 2.Pick your position. Select what you like. Choose whatever you wish. Its your choi _. It doesnt real

4、ly _tter to me. I dont have any preferen _. 3.Can I get you something? Do you need anything? What would you like? Are you hungry now, or would you like to eat later? Id like to invite you out to dinner. Do you have any preferen _? 4.Im easy to satisfy. Im easy to please. I have _ tastes. I dont need

5、 any fancy food. I dont need anything special. McDonalds would do me fine, if its OK with you. 5.What do you remend? What do you suggest? What do you think is best? Whats good today? Whats your most popular dish? Whats this pla _ famous for? Presentation Topics Business Premises WHAT IS IMPORTANT WH

6、EN? RELOCATION A BUSINESS l LOCAL WORKFORCE _AILABLE l LOCATION OF SITE WHAT IS IMPORTANT WHEN? CHOOSING RETAIL PREMISES TO RENT l LOCATION l LENGTH OF CONTRACT Key points: location of the premises; local workfor _; rent a premises Local workfor _: Might technology support and skilful workfor _ are

7、the two crucial elements leading a modern enterprises to suess. So when locating a business, the _nagement people in the business got to consider local workfor _. Skilful workers are just like the hands of a business, they are the direct creators of panys profits. The diversity of the workfor _s ski

8、lls will diversify the quality of the products. (Swiss watch, Volkswagen cars) Skilful workfor _ is particularly important to hi-tech oriented panies. The hi-tech products require the pany to _intain a strong research and development team, which are nor _lly the more valuable assets of the pany. Whe

9、n locating a business, the _nagers need to consider whether the local workfor _ is capable of producing such a strong R&D team. Moreover, cheap local for _ will _rtainly redu _ the production costs. (Consider why _ny foreign panies choose China as their _nufacturing base) Location of the business si

10、te: Consider the following issues: Whether it is convenient and easy for raw _terial supply and transporting out the products. Whether it is easy to get aess to the electricity, water, gas and other supporting energy supplies. Whether it is convenient for most of staff to go to work The property pri

11、 _ there Enviro _ental issues Planning permission Tax liabilities The length of the contract: a. Longer contract would cover issues in more details. The contract should cover _rtain _tter, which are likely to incur, such as assig _ent, servi _ charges, and rent review clause. Marketing WHAT IS IMPOR

12、TANT WHEN? AIMING TO REACH NEW MARKETS l MARKET RESEARCH l ADVERTISING WHAT IS IMPORTANT WHEN? ADVERTISING A NEW PRODUCT l TARGET MARKETS l CHOICE OF MEDIA Market research: Marketing is the perfor _n _ of business activities that direct the flow of goods and servi _s from produ _r to consumer or use

13、r. Marketing research is always the first step before the pany gets into the _rket. The fundamental goal of _rketing is the satisfaction of consumer needs. No organization can survive for long without meeting consumer needs. People will simply not purchase a product or servi _ that they do not need.

14、 Thus, any organization, if it is to be suessful, must pro _ed from the goal of customer satisfaction and adjust its programs to deliver an offering meeting consumers needs. E.g. foreign medium and high range car _nufacturers did not attempt to enter into the Chinese _rket until re _nt years, becaus

15、e following _rket researches, they discovered that Chinese consumers, in general, could not afford to buy and _intain expensive cars. E.g. Pizza, Pasta Talking about Market Research Advertising: Advertising is the most useful way to propagandize a panys products and _ke them known to the public. Adv

16、ertising is also the way to get the products orientated. (E.g. whether the products are for fe _le/ _le _rket, high earning people or low earning people. Sports shoes perfume) When advertising a new product, it is essential to consider the target _rkets. Consumers needs in the target _rket. Choi _ o

17、f media: see Advertising Strategies. Business Dialogue 1) Market Potential Andy: Thank you for your interest in representing our product. Ja: I have heard _ny ex _llent things about your pany and have experien _d first hand the capabilities of your puters. Andy: What are your initial thoughts of our

18、 puters in China? Is there a _rket? Ja: I am very optimistic about the _rket opportunities in China. Andy: We agree. Based on our initial _rket research the findings are very positive. Ja: I am not surprised. Having been a player in the puter industry in China for the last decade, I have witnessed firsthand its Ph