2021年商务英语的谈判技巧

1、商务英语的谈判技巧 商务英语的语言形式、词汇、以及内容等方面与专业知识密切相关，如下是商务英语的谈判技巧，欢迎阅读以及参考！ Dialogue 1 A: Is there any way you can cut us a better deal on your wholesale pri _ for this order? B: We did the best that we could to give you a low pri _. Did you get our latest esti _te? A: Based on the esti _te you gave us, by the t

2、ime we figure in transportation and other expenses, our profit is shot. With the offer youve given us, were _ next to nothing. Cant you do any better? B: Ive already given you a discount of 20% off of what we nor _lly charge if I go any lower, well have loss on the project. I really want to work wit

3、h you on this, but weve already gone as low as we could go. A: To be honest Our budgeted cost cant ex _ed more than $150 dollars per unit. Thats our bottom line. If you can meet that pri _, you will get a deal. Otherwise B: Ill say that Ill go over the numbers again with our financial team and see w

4、hat I can do. I cant give you any guarantees, but Ill try. Dialogue 2 A: Youve got the e _il with all the specifications for the project from us, well be aepting bids until noon on Tuesday, if you have any questions in the meantime, please let me know B: Actually, I do have a question. Wed like to k

5、now what you had in mind for a budget on this project. Were hoping to put together a really petitive bid, but at the same time, wed like to hit your target pri _ too. A: I understand, but unfortunately it is our policy not to disclose our bottom line. You can be assured that pri _ is a weighty consi

6、deration when we review the proposals, but we also take other elements into consideration, including design and practicality. We also give weight to the reputation of the submitting pany. B: Do you have any pri _ range? Is there any way you can give me some ideas of which direction to go, or how hig

7、h is too high? A: We are just looking for a reasonable pri _ aording to the specifications in our project blueprint. Thats all I can say. 安格英语老师认为学会迂回是谈判中非常重要的一项技能，而选择何时亮出自己的底线也需要大家在职场中多年的实践和才能够灵活地掌握。而口语也需要大家每天的练习才能够说的像native speaker一样流利。 一、电子商务邮件的六大部分，您真的知道每个部分标准而高效的写法吗?Fundamentals: six parts in f

8、irst-class business corresponden _ 标题：精+确 Subject: brief + infor _tive 称呼：你们的关系+ _的性质 Greeting: your relationship + the nature of the _tter 开头：一语中的 Opening: put your purpose in the first senten _ 细节：提供所有的必需的信息 Details: provide ALL the NEEDED infor _tion 请求：清晰醒目 Future action: _ke a clear request 结尾：

9、友好而开放 Ending: friendly and open _中的禁区 Something you never do with e _ils 按 send 键之前，您确定要发这封 _吗? When NOT to send e _ils? 案例讨论一：有技巧地催促同事按时交行程单 Case study I: Skillfully push the colleague to send the itinerary on time 二、 Barbara Minto文章的金字塔结构?Pyramid structure designed by Barbara Minto _在职场中需要使用金字塔结构?

10、 Why do we need to use pyramid structure in work? - 结论先行，可以抓住注意力，并避免误解 Start the article with conclusion to catch attention and avoid misunderstanding 什么是金字塔结构? What is pyramid structure? -自上而下;垂直方向用问题-回答展开;水平方向用归纳(遵循 MECE 原则)或演绎展开 Top down; Vertical: question-answer; Horizontal: induction (MECE) or

11、 deduction 怎样使用金字塔结构? How do we use pyramid structure? -发散思维，画出所有内容气泡，找出气泡间的逻辑，得出结论，将结论放在金字塔塔尖 List out all the bubbles, govern the bubbles by logic, _ke the conclusion and put it to the top 案例讨论二：为进度报告、商业提案、竞聘竞升做金字塔结构 Case study II: Draw the pyramid structures for progress report / business proposa

12、l / work plan / promotion application 三、写电子商务邮件时，您要遵循的语言特色上的五个必须Five Musts for business English writing -明确、清晰、积极、有人情味、有说服力 Specific, clear, positive, personal, persuasive 让你的语言有说服力的魔力：说服八步骤 Persuasion skills: eight-step motivated sequen _ 秒杀中国式英语 Get rid of Chinglish -使用向右延伸的逻辑、使用连接词秀出逻辑、遵循 KISS 原则

13、 Use right-branching logic, use transition words, KISS 案例讨论三：向上级要批准 Case study III: Request a senior _nager for approval 案例讨论四：向客户请求前去拜访 Case study IV: Request to pay a visit to a client 四、如何沟通负面、敏感 _ Deal with negative issues 认识主要文化群体在传递负面、敏感 _的文化性格维度上的相应位置 Identify the _in cultural clusters positions on munication dimension 使用正确的语气：左手拿镜子，照自己的身份;右手拿放大镜，剖析读者 Use the correct tone: know your own identity and four types of business readers 三明治结构帮您消除传达坏消息时的尴尬 Use sandwich structure to _k