2021年职称英语阅读判断练习

1、职称英语阅读判断练习 阅读下面这篇短文，短文后列出了7个句子，请根据短文的内容对每个句子做出判断。如果该句提供的是正确信息，请选A；如果该句的是错误信息，请选B；如果该句的信息文章中没有提及，请选C. Brands The word brand is a prehensive term that enpasses other narrower terms. A brand is a name, term, symbol, and/or special design that is intended to identify the goods or servi _s of one seller

2、or group of sellers. A brand differentiates one sellers products from those of pe _s. A brand name consists of words, letters, and/or numbers that can be vocalized. A brand _rk is the part of the brand that appears in the form of a symbol, design, or distinctive coloring or lettering. It is recogniz

3、ed by sight but _y not be expressed when a person pronoun _s the brand name. A trade _rk is a brand that is given legal protection because, under the law, it has been appropriated by one seller. Thus trade _rk is essentially a legal term. All trade _rks are brands and thus include the words, letters

4、, or numbers that can be pronoun _d. They _y also include a pictorial design. Some people erroneously believe that the trade _rk is only the pictorial part of the brand. One _jor method of classifying brands is on the basis of who owns themprodu _rs or middlemen. Sunbeam, Florsheim, Spalding (athlet

5、ic products), and Sara Lee are produ _rs brands, while Allstate, Shurfine, Sysco, Crafts _n, and Penncrest are middlemens brands. The terms national and private have been used to describe produ _r and middle _n brand ownership, respectively. However, _rketing people prefer the produ _r middle _n ter

6、minology. To say that the brand of poultry feed _rketed in three states by a s _ll Birmingham, Alaba _, _nufacturer is a national brand, whereas the brands of Penneys or Sears are private brands, stretches the meaning of the terms national and private. 1. Brand is a general term which covers narrowe

7、r terms such as brand name, brand _rk, and trade _rk. A. Right B. Wrong C. Not mentioned 2. A brand name is intended to impress customers with an attractive and original design while a trade _rk is intended to do so with a peculiar sound. A. Right B. Wrong C. Not mentioned 3. Trade _rks are protecte

8、d by law while brand names are not. A. Right B. Wrong C. Not mentioned 4. Some people identify the brand _rk with the trade _rk. A. Right B. Wrong C. Not mentioned 5. Among various methods of classifying brands, the one based on ownership is widely aepted. A. Right B. Wrong C. Not mentioned 6. Penncrest is a national brand. A. Right B. Wrong C. Not mentioned 7. When classifying brands