挑战杯创业大赛讲课讲稿

1、挑战杯创业大赛,PPT,Contents,5,6,7,8,Cooper,企划组,项目背景,国外,起步早,行业成熟,法律完善,垄断竞争,价格较高,高空清洗行业,现状,国内,起步晚,行业稚嫩,法律不健全,市场潜力巨大,Cooper,企划组,项目背景,Cooper,企划组,图：高楼的维护,与清洗悬吊设备,项目背景,高空清洗机器人”是一种新型的专门应用于,高层建筑墙面清洗的清洗设备，具有高度的安,全可靠性，极大地降低高空清洗作业的风险,爬墙能力强，行走灵活性好，几乎能够攀爬任,何角度任何材料的墙面,模拟人清洗时的状态，采用新型抹布来回擦拭,并且在抹布内部安装输水管道，及时补充擦拭,时水的消耗,Coop

2、er,企划组,项目背景,产品创新点,摆脱绳索或,轨道的束,缚,独特的吸,附设计,独特的水,流控制系,统,独特的爬,行设计,Cooper,企划组,市场分析,2002,2004,2006,2008,Cooper,企划组,图：全球清洁用品总产值预测,市场分析,图：全国高空清洗市场份额预测（不包括港、澳、台地区,亿元人民币,Cooper,企划组,随着我国经济的起飞、人们生活水平的也快速提高，建筑物外墙清洗已引,起政府及相关行业的广泛关注，随之而来的高空清洗行业也得到了飞速的发,展。以上海市为例，上海市,2006,年高空清洗产值达到,3.5,亿元人民币，预计,到,2008,年，上海市的高空清洗产值将达到

3、,6,亿元人民币,市场分析,Cooper,企划组,短期目标市场,长期目标市场,公司短期目标市场主要是清洁公司，长期目标市,场是突破清洁公司这一单一市场，研发新产品，拓宽产,品系列，向终端消费者市场进军,竞争分析,Cooper,企划组,竞争分析,Cooper,企划组,擦窗机清洗,吊板清洗,棚架清洗,竞争分析,基于浙江省第四,届机械设计大赛,二等奖获奖产品,的设计与实现,并得到绍兴市政,协人口资源环境,委员会项目评估,组的认可,团队成员具有不,同的专业背景,各施所长、各尽,所能、各司其职,优势互补；聘请,了多位专业顾问,为企业的发展提,供智力保障,高空清洗机器,人”的清洁成本,是,0.2-0.3,

4、元人民,币,平米，比人工,清洗的成本将近,低,10,倍，具有非,常大的价格竞争,力，且具有安全,便捷等特点,团队,竞争,技术,竞争,市场,竞争,Cooper,企划组,公司战略,图：公司发展战略示意图,Cooper,企划组,高空清洗,机器人,清洗剂,室内清洁,机器人,专业化清,洗机器人,公司战略,Cooper,企划组,图：公司多元化经营示意图,市场营销,推广品牌,推广产品,产生销售机会,促成销售,Cooper,企划组,市场营销,Cooper,企划组,市场营销,规格,成本,定价,生产成本,销售成本（包括给,分销商,20,的折扣,以及推广费用等,100,单台,装,2500,元,500,元,5000,

5、元,Cooper,企划组,高空清洗机器人”定价清单,市场营销,可丽公司,代理分销商,自有销售团队,主要包括清洁公司,战略伙伴,利用它们广阔的顾客源和市场关,系网,主要销售对象是国内中小型城市,建立以上海为中心的销售网络,将全国划分为东北、华北、华中,华南、华东、西北、西南七大区,域，每一区域设一个分销中心,由区域分销中心和代理商共同开,发市场，并且负责监管这一区域,代理商的工作和二级网络的建设,销售网络的建立原则是为客户提,供最高效率的服务,Cooper,企划组,分销策略,市场营销,Cooper,企划组,推广策略,公司管理,Cooper,企划组,投资分析,Cooper,企划组,股本结构图,投资

6、分析,初期,第一年,第二年,第三年,第四年,第五年,固定资产投资,300.00,流动资金,200.00,销售收入,400.00,1050.36,1624.08,2005.24,2350.48,变动成本,256.69,447.94,557.38,698.38,783.92,固定成本,203.82,324.03,458.05,573.10,680.59,税前利润,0.00,60.51,278.39,608.65,733.76,885.97,税收,0.00,0.00,73.04,88.05,106.32,税后利润,60.51,278.39,535.61,645.71,779.65,折旧,43.00,

7、43.00,48.00,48.00,48.00,无形资产摊销,7.50,7.50,7.50,7.50,7.50,净现金流量,500.00,10.01,328.89,591.11,701.21,835.15,Cooper,企划组,投资现金流量表,财务分析,第一年,第二年,第三年,第四年,第五年,一,产品销售收入,400.00,1050.36,1624.08,2005.24,2350.48,减：产品销售成本,157.54,265.29,324.85,378.60,402.82,产品销售费用,208.00,330.05,440.07,550.67,630.63,二,产品销售利润,34.46,455.

8、02,859.16,1075.97,1317.03,减：管理费用,87.95,126.13,195.01,286.71,375.56,财务费用,7.02,0.00,0.00,0.00,0.00,三,利润总额,60.51,328.89,664.15,789.26,941.47,减：所得税,0.00,0.00,73.04,88.05,106.32,四,净利润,60.51,328.89,591.11,701.21,835.15,Cooper,企划组,利润表,项,目,第一年,第二年,第三年,第四年,第五年,一、经营活动产生的现金流量,销售商品、提供劳务收到的现,金,382.00,1026.94,160

9、4.60,1884.50,2275.40,现金流入小计,382.00,1026.94,1604.60,1884.50,2275.40,购买商品、接受劳务支付的现,金,96.76,187.09,193.20,214.21,247.40,经营租赁所支付的现金,8.00,8.00,8.00,8.00,8.00,支付给职工的现金,38.00,45.50,46.50,48.50,50.00,支付的所得税,0.00,0.00,73.04,88.05,106.32,支付其他与经营活动有关的现,金,256.43,354.29,412.82,533.63,624.67,现金流出小计,399.19,594.88,

10、733.56,892.39,1036.39,经营活动产生的现金流量净额,17.19,432.06,871.04,992.11,1139.01,二、投资活动产生的现金流量,购建固定资产所支付的现金,300.00,0.00,0.00,70.00,0.00,投资活动产生的现金流量净额,300.00,0.00,0.00,70.00,0.00,三、筹资活动产生的现金流量,吸收权益性投资所收到的现金,340.00,0.00,0.00,0.00,0.00,借款所收到的现金,55.00,0.00,0.00,0.00,0.00,现金流入小计,375.00,0.00,0.00,0.00,0.00,偿还借款所支付的

11、现金,55.00,0.00,0.00,0.00,0.00,分配股利所支付的现金,0.00,98.67,177.33,210.36,250.55,偿付利息所支付的现金,4.40,0.00,0.00,0.00,0.00,现金流出小计,59.40,98.67,177.33,210.36,250.55,筹资活动产生的现金流量净额,335.60,98.67,177.33,210.36,250.55,四、现金及现金等价物净增加额,18.41,333.39,693.71,711.75,888.46,Cooper,企划组,现,金,流,量,表,财务分析,资产,第一年,第二年,第三年,第四年,第五年,负债及权益,

12、第一年,第二年,第三年,第四年,第五年,流动资产,流动负债,货币资金,29.40,547.08,1221.08,1736.27,2226.87,应付帐款,9.89,12.02,14.15,19.70,24.54,应收帐款,38.43,42.50,50.62,57.20,62.91,短期借款,0.00,0.00,0.00,0.00,0.00,减,坏帐准备,1.92,2.13,2.53,2.86,3.15,负债合计,9.89,12.02,14.15,19.70,24.54,应收帐款净额,36.51,40.38,48.09,54.34,59.76,存货,31.33,44.79,51.96,59.79

13、,67.64,流动资产合计,97.24,632.25,1321.13,1850.40,2354.27,固定资产,固定资产原价,300.00,300.00,300.00,370.00,370.00,减,累计折旧,42.86,85.72,128.58,181.44,234.30,所有者权益,固定资产净值,257.14,214.28,171.42,188.56,135.70,实收资本,500.00,500.00,500.00,500.00,500.00,无形资产,100.00,100.00,100.00,100.00,100.00,盈余公积,0.00,100.00,200.00,300.00,400.00,减,累计摊销,5.00,10.00,15.00,20.00,25.00,未分配利润,60.51,324.51,863.40,1299.26,1640.43,无形资产净值,95.00,90.00,85.00,80.00,75.00,所,有,者权,益合,计,4