携程网ctrip全英文分析

1、,brief introduction of ctrip,introduction,amainland china-focusedtravel agency, founded in 1999 and headquartered in shanghai. has 16 branch offices in beijing and other major cities throughout china, currently employs more than 12,000 people. provides over 50 million registered members with compreh

2、ensive services including hotel reservations, flight ticketing, packaged tours, corporate travel management and so on. a leading hotel booking service center in china, which has over 5,000 domestic and overseas member hotels can be reserved. over 36 million travelers book hotels through ctrip yearly

3、. a chinas leading flight ticketing service platform, booking over 30 million tickets yearly with all chinese and major international airlines.,founded by james liang, neil shen, min fan, and ji qi in 1999. listed onnasdaqon december 9, 2003 in amerrill lynch-led offering. register members exceeded

4、10 million in december, 2005.,development history,development history,pushed out the online travelling management system in march, 2007. the english website was put into operation in march, 2008. “c wireless” wap site was put into operation in april, 2010. in january 12, 2011, ctrip decided on a str

5、ategic investment on “meal ordering secretary”,chinas online traveling operation model,b2b communication and transaction platform among tourism enterprises b2c mass tourism platform, providing comprehensive traveling service,earn commissions through agencies of traditional enterprises products; core

6、 business: ticket and hotel reservation,advanced searching skill; information integration; price inquiries and comparing service; user comment,get rid of the expensive agency commissions; direct and real-time interaction; “face to face” model,pest analysis,politics,the state council issued a documen

7、t on speeding up the development of tourism in order to promote it to be the strategic pillar industry of national economy. when gdp per capita surpass 3000 dollars, the tourism development will be on a “high speed express”. the gdp per capita of 2011 is more than 4000 dollars.,economic,promising, b

8、ut more competitive,society,according to a tourism survey of online tourism, there are three social characteristics of online tourism.,technology,ctrips e-commerces model,ctrips e-commerces model,ctrips e-commerces model,revenue model of ctrip,target customer,target customer,revenue model,agency fee

9、s for hotel reservation,agency fees for ticket reservation,diy travel agency fees,online advertising fees,inspiration from the revenue model,swot analysis,sstrength(page 1),brand ctrip is the leader of its area and shares a large market share among all the cities around china . especially when we se

10、e ctrip in the perspective of its development，we can easily find out the advantage of its brand. service service is one of many advantages of ctrip. on the whole，ctrip behaves quite good in system，concept，process ，to name just a few. ctrip owns the largest calling centre across whole china, and the

11、centre has more than 1200 seats and 1300 staffs. to train the staffs, ctrip conveys a concept called “client centred concept” to its staff to provide more just in time service.,market cooperation cooperation with other strategic partners is one of the significant aspects of ctrips development. nowad

12、ays ctrip has cooperated with companys in so many regions such as finance ，communication industry，airline companies and other enterprises. ctrips firm relationship with the bank of china, agricultural bank of china and china southern airlines helps itself a lot. other advantages other advantages inc

13、lude ctrips excellent business model, its abundant experience , its professional management , its competitive price and so on.,sstrength(page 2),wweakness,limited access to ctrip ctrip could only be accessed when you connect the internet whether use your cell phone or your computer , when you try to

14、 phone the calling centre you maybe get quite limited information which can not help a lot . update not just in time enough with easy access to the internet , more and more people will surf the ctips website, but nowadays a voice is raised that the information in the website sometimes is out of date

15、 which has a negative effect on ctrips fame. so ctrip should update its information about places of interest or hotels or airline flight more frequently. internet company inherent weakness as we know , information security is always the problem in internet area , so ctrip is also facing it .how to m

16、ake its product and information legal is so urgent. secondly , how to protect its domain name puzzles ctrip, so it is another weakness.,oopportunity,brand effect ctrip was founded quite early in its industry and its management concept is in line with the pursuit of consumer. ctrip has a great brand

17、effect so its opportunity in the travelling industry is quite positive. government support government laid emphasis on internet industry. nowadays, china starts the “informatization drives industrialization” strategy . so the prc governments support will certainly push ctrip to improve. broad space

18、for development travelling is a so called “sunshine” industry，it becomes more convenient to travel when it connect with e-commerce. so ctrip will receive broader space for development.,tthreaten,highly competitive market traditional methods to improve information system and internet application is no longer enough. the e-commerce companies in the market are all striving for a larger share. although it may make difference when comparing company a to company b in business mode