外文数据库及综合机检实践教学报告

1、外文数据库及综合机检实践教学报告班级学号：课题名称中国传统文化对营销理念影响及策略渗透研究课 题 分 析课题概述：我国的商业活动由来已久，中国人在古老的商代就开始了以物易物的经商活动，易 经之中也有记载古代的集市和交易“日中为市，致天下之货，交易而退，各得其所”。这其中绵延流传着丰富而深刻的市场营销管理文化。一般来说，人的思想、行为的变化，总是与社会现实 生活联系在一起的，但是在中国这样一个长期以来崇尚传统、尊重祖先的国度里，对人的思想 和行为的影响更大的常常是中国的传统文化，有的影响甚至是根深蒂固的。中国传统文化博大 精深，具有丰富的内涵，其中许多内容对现代市场营销管理活动有指导意义，例如“

2、民本”观念、“诚信”观念、“变异”、“仁和”观念、“天人合一”观念、“义利”观念等，这些观念都对现代营销理 有深刻的影。企业应汲取中国传统文化精华，在营销管理中倡导有中国特色的市场营销道德， 增加品牌的文化含量，随时调整和丰富当代市场营销谋略，并结合中国的实际情况，研究中国 的市场营销，找出其中的规律性。因此，研究中国传统文化与现代市场营销的关系具有现实意 义。Elsevier-Scie ncedirect数据库检 索 工 具/、类型印刷口光盘数据库口联机数据库网络数据库数据库名称Elesvier爱思唯尔)数据库检索网址(主页).scie ncedirect.检 索 步 骤1. 登陆网站：双击

3、“nternet Explorer ”，地址栏输入：“sciencedirect. ”，进入“sevier(爱思唯尔)数据库”网站主 页。2. 选择检索方式通常Elsevier(爱思唯尔)的检索方式选择咼级检索(Advandced Search )。3. 限定检索资源类型选择检索资源类型为All Sources .4. 高级检索：单击检索界面进入高级检索( Advandced Search )1) 选择检索区检索字段 :market con cept*、concen tratio n strategies 、ch in ese additi onal culture2) 输入检索词：marke

4、t con cept*、concen trati on strategies3) 确定检索关系：组合式对话框和检索词之间默认检索关系为“And ”。4) 选择数据范围：journals5) 选择科学分类：All sources6）检索的时间范围：all years7）点击Search”按钮开始检索，所有命中文献篇名及题录信息列表显示。8）浏览文摘：浏览该条记录包括文摘的详细信息。限制选项结果形式全文摘要题录数值事实口其它Refine your searchjournals文献类型期刊 会议 学位 图书 专利科技报告其它All sourcesall years时间范围检索 Title=( mar

5、ket concept*) or( concentration strategies) and All field= (chinese 策 additi onal culture)略Intern atio nal marketi ng man agers cultural sen sitivity: releva nee,training requireme nts and a pragmatic training con ceptHartmut H. Holzm ullera,Barbara St ?tt in ger bShow moreChoose an opti on to locat

6、e/access this article:Check if you have access through your login credentials or your institutionCheck access： Rent at DeepDyveC-.: RjII 1 Elsewheredoi:10.1016/S0969-5931(01)00034-8Get rights and contentAbstractWith the shift from n ati onal to in ter nati onal and global bus in ess, new challe nges

7、 have emerged forman agers en gaged in transn ati onal bus in ess activities. The complexity of the tasks in volved inintern ati onal market ing requires an approach thatdem on strates culturalsen sitivity. As acon seque nee, the questi on arises as to whether in ter nati onal market ing man agers a

8、re well-prepared to deal effectively with culturally overlapping situations.While it is widely accepted that culture is substa ntially affect ing in ter nati onal marketi ng decisi ons, pragmatic concepts of how to achieve cultural sensitivity in international marketing are lacking. This paper aims

9、to narrow this gap. The importanee of cultural sensitivity in international marketing ishighlighted, training requirements are identified, and a recently introduced concept of culture is assessed for its useful ness and applicability in an in ter nati onal marketi ng con text.KeywordsCultural sta nd

10、ards;Intern ati onal man ageme nt tra ining;Cultural sen sitivityCorresponding author. Tel.: +43-1-313-36/5104; fax: +43-1-313-36/7931Tel.: +49-231-755-3270; fax: +49-231-755-3231.Copyright ? 2001 Elsevier Science Ltd. All rights reserved.Hartmut H. Holzm uller holds the Chair of Marketi ng at Uni v

11、ersit ?t Dortmu nd. Germa ny. Most of his academic work has been published in German. Some of his work has been included in major intern ati onal con fere nee proceed ingsand published in in ter nati onaljour nals such as Jour nal ofInternational Marketing ,Advances in International Marketing , and

12、Management International Review . His main research interests are in cross-cultural marketing, with specific referenee to consumer behaviour, and export decisi on making. He is affiliated with uni versities in Austria, Fra nee, Germa ny, Ukrai ne, and the USA.Barbara St? tt in ger is Assista nt Prof

13、essor at the Departme nt of Intern ati onal Market ing and Management at the Wirtschaftsuniversit ?t Wien. Her work has been published in leading journals such as Journal of International Marketing , Advances in International Marketing , and International Marketing Review and included in major inter

14、national conference proceedings. Her main research interests are in global marketing, with particular focus on the internationalisation process of small- and medium-sized in dustries, export performa nee and success factor research.国际市场营销管理者的文化敏感性：关联，培训需求和务实的训练检 索 结 果 翻 译Hartmut H. Holzm Ulera, Barb

15、ara St ?ttinger?国际商业评论2001年12月第6期第10卷第597-614页摘要从国家到国际和全球业务，新的挑战已经岀现的管理人员从事跨国经营活动。在参与国际营销 的任务的复杂性，需要一种方法，论证了文化敏感性。因此，岀现这样的问题，无论是国际营销经 理做好准备，有效地处理文化重叠的情况。虽然它已被广泛接受的传统文化基本上是影响国际营销决策，务实的概念如何在国际市场营销中实 现文化敏感性的缺乏。本文旨在缩小这一差距。文化敏感性在国际市场营销中的重要性日益凸显， 培训需求的确定，以及最近提岀的一种文化概念评估在国际营销中的实用性和适用性。其它结果记录：（这部分内容不需要写检索步骤

16、）1 .Field : Econo mics,Eco nometrics and Finance （ 领域：经济学，计量经济学和金融）Current : July to Septmber 2014（1）Market efficie ncy, Ion g-term returns, and behavioral financeJournal of Finan cial Economics市场效率，长期回报和行为金融学金融经济学杂志Volume 29, Issue 4 , July 2010, Pages 524 -535（2）How does foreig n direct i nvestme

17、nt affect econo mic growth?Journal of Intern ati onal Economics外商直接投资如何影响经济增长？国际经济学杂志Volume 45, Issue 1 , 1 June 1998, Pages 115 -352.禾u用页面中的Bruv/su uubl canons by:it代口（按出版物主题浏览）Adva nces in Acco un ti ngProduct market competiti on and earnings man ageme nt: Evide nee from discreti onary accruals an

18、d real activity man ipulati onIndrarini Laksmana a , Ya-wen Yang b,1禾惋Up陋即血诲血（按出版物名称字顺浏览）Easter n Europe and the New Intern ati onal Econo mic OrderON THE NEW INTERNATIONAL ECONOMIC ORDERReprese ntative Samples of Socialist Perspectives全 文 获 取 或 馆 藏 机 构读秀学术搜索无联合目录检索无。CALIS联合目录公共检索系统UNICAT联合目录集成系统EBS

19、COhost数据库检索工 具/、类型印刷口光盘数据库口联机数据库网络数据库数据库名称全文EBSCOhost系统全文网络数据库免费LISTASH数据库网址（主页）全文search.ebscohost./免费.ebscohost./public/检索 步 骤1. 登陆网站：双击“nternet Explorer ，地址栏输入：Search.ebscohost./ ”，进入“BSCO数据库”检索网站主 页。2. 选择检索平台选择利用EBSCO数据库提高你的科研能力（收录SCI/SSCI逾1500钟全文期刊）。3. 选择数据库：Academic Search Premier （ABS）和 Busine

20、ss Source Premier 两个数据库。4. 选择检索方式 咼级检索，单击检索界面进入咼级检索（Advandced Search）。1） 输入检索词：market concept*、culture2）确定检索关系：组合式对话框和检索词之间默认检索关系为“And ”。3） 选择检索模式：选择布尔逻辑运算符/词组4）检索结果限定搜索结果限定在学术期刊范围内，出版时间限于2000 2014年5）点击检索Search按钮开始检索，所有命中文献篇名及题录信息列表显示。5. 浏览文摘：浏览该条记录包括文摘的详细信息。限制选项文献类型期刊会议学位图书专利科技报告其它结果形式全文摘要题录数值事实口其它

21、检索橡式布尔逻辑运算/词组限制皓旻搜索结果限定在学术期刊范围内鮭熹躍制条件用于时间限制在 2000 2014包括：检索过程中使用的全部检索词、每个检索词要求的检索字段(Title、Keyword、检 索AA：策略Abstract 卜各检索词的 逻辑(and, or, not)运算关系、截词符(*)、通配符(?)、精确短语或词组” 和其他限定条件等。要求至少使用两个或两个以上 检索词，检索结果 少于20条。Title=( marketing concept*) and All text=( culture)In stituti ng theMarketi ng Con cept in a Mul

22、t in ati onal Sett ing: TheRole of National Culture .1 2Authors:Nakata, Cheryl Sivakumar, K.Source: Journal of the Academy of Marketing Science. Summer2001, Vol. 29 Issue 3, p255-275. 21p. Document Type:ArticleSubject Terms:*MARKETING executivesINTERNATIONAL business enterprises*MARKET orientation*C

23、ORPORATEculture*GLOBALIZATION*SUBSIDIARY corporations检 索 结 果 记 录*BUSINESS planningNAICS/Industry Codes:551114 Corporate, Subsidiary, and Regional Managing OfficesAbstract: A growing concern among international marketing managers is how to increase the market orientation and thereby performance of th

24、eir transnational organizations. This study broaches this issue by investigating how the marketing concept , the heart of the market orientation, may be established in a multinational setting and the effects of national culture on that process. From a wide array of literature, the authors construct

25、a theoretical framework and propositions on how global organizations may transform this philosophy from an abstract platitude to an operational reality. Their findings suggest that the process consists of complex, interdependent steps-interpretation,adoption, and implementationofthe marketing concep

26、t . Cultural values shape interpretationand facilitate or impede adoption andimplementation. The overall framework and findings can be used to guide institutionalizationofthe marketing concept across the organizational span, in particular by anticipating culture -based reactions from international s

27、ubsidiaries. ABSTRACT FROM AUTHORCopyright of Jour nal of the Academy of Marketi ng Scie nee is the property of Sprin ger Scie nee & Busin ess Media B.V. and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holders express written permission. H

28、owever, users may print, download, or email articles for in dividual use. This abstract may be abridged. No warra nty is give n about the accuracy of the copy. Users should refer to the orig inal published vers ion of the material for the full abstract. (Copyright applies to all Abstracts.)1Author A

29、ffiliations:Assistant Professor, Marketing , University of Illinois, Chicago.2Professor of International Marketing and logistics, Lehigh UniversityISSN:0092-0703Accession Number:6250578Database:Business Source Complete制定市场营销观念在跨国环境：民族文化的作用2Nakata, CherylSivakumar, K.营销科学院学报，2001年6月 第3卷第29期，第255-275页读秀学术取或联合馆藏目录机构检索搜索全 文 获邮辅接收全文有链接的写“无”。少于3个馆藏机构全部抄写；超过3个馆藏机构只抄写 前3个；没有馆藏机构写“无”。邮箝接收全玄链接的全部抄写；没有CALIS联合目录公共检索系统UNICAT联合目录集成系统简答题（任选三个题回答）1 你认为EBSO数据库的限制检索功能有什么特点和优越性？答：优点：能够在知道文献所属领域的情况下，尽快找到所需要的文献信息； 并且可以排除标题包含检索关键词但是主题并非所要检索内容的文章；缺点：有些文献是跨学科领域的，所以可能会检索到一些不是完全符合要求 范围的文章，需要进一步