商务英语中级 Report[基础教学]

1、4.2 Report Business English Lesson Seven 1专业课 01 Writing(写作) ： A report 商务便函与便条商务便函与便条是企业内部员工之间是企业内部员工之间 的书面联系的书面联系手段。手段。 商务信函商务信函是企业对外进行书面联络是企业对外进行书面联络的的 手段手段。 3专业课 商务报告商务报告既适用于企业面既适用于企业面向外界向外界机构与机构与 人员进行业务人员进行业务往来，例如向公司股东们往来，例如向公司股东们 呈交的年度报告、呈交的年度报告、分红配股报告等分红配股报告等，亦亦 适用于企业适用于企业内部内部上下级之间、员工之间上下级之间、

2、员工之间 的信息沟通，例如市场调查报告等。的信息沟通，例如市场调查报告等。 4专业课 商务报告商务报告的结构的结构 Answer Report on _ Introduction The aim of this report is to _ Findings Over the last three months, the number of visitors has _.There are two reasons for the increase. First of all, we Secondly in May_ Recommendations In order to increase th

3、is number I would recommend that Tip 1: Keep the title of the report short. It only needs to tell your reader the subject. Tip 3: State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have done by the end. Tip 4: In the findings sect

4、ion describe the facts and information. Avoid giving your opinion at this stage. Tip 5: In the final section, make recommendations based on the findings and propose action 5专业课 Introduction Aim Why you have been asked to write it What you will have done by the end Findings Describe the facts and inf

5、ormation Recommendations Make recommendations and propose 梳理归纳梳理归纳 6专业课 Plan your report How many sections will there be? Give each section a heading Think of phrase and vocabulary to include in each section Check that your plan covers all the points. Then write your report Procedure 7专业课 Check your

6、 answer Does it fully complete the task? Is the information clearly organized? Are the grammar, vocabulary and style appropriate? Make any necessary changes. Make sure you keep within12-140words. Procedure 8专业课 1. Read the information and the task below: You work in the marketing department of your

7、company and your line manager has delegated to you the task of preparing a short report. You must report on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. You have already made some handwritten notes on the infor

8、mation below. Writing: A report 0.000.00 500.00500.00 1000.001000.00 1500.001500.00 2000.002000.00 2500.002500.00 3000.003000.00 MarMarAprAprMayMay 三维柱形图 1三维柱形图 1 ran competition very popular launched newsletter for subscribers 2300 2700 2950 9专业课 Spending on Internet advertising for May Cost Banner

9、s on other sites (euros/month) 3,200 Monthly newsletter emailed to subscribers No cost very few people visit because of these except my time! 10专业课 Writing: A report Understand the task preparing a short report Report on the number of people visiting the company website in the last three months . pr

10、opose a marketing strategy for the next three months. 11专业课 商务报告商务报告的结构的结构及常用句型及常用句型 Answer Report on _ Keep the title of the report short. It only needs to tell your reader the subject. 简短、精炼，让你的读者知道你写作的意图即可简短、精炼，让你的读者知道你写作的意图即可 Report on _visits to website and proposed marketing strategy_ 12专业课 商务

11、报告商务报告的结构的结构及常用句型及常用句型 Answer Introduction 介绍介绍写作背景，阐明报告要讨论的问题。写作背景，阐明报告要讨论的问题。 The aim/purpose/objective of this report is to This report sets out to /aims to As requested by/ Upon request of某人某人/某部门某部门, I am submitting the following report about We have done a survey showing that 13专业课 Introductio

12、n The aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months. 14专业课 商务报告商务报告的结构的结构及常用句型及常用句型 Answer Findings(调查结果调查结果) According to the recent market research / investigation / survey /

13、 the chart above / the table above , The recent visit/investigation/survey showed that The table/chart above tells us that From the chart shown, we find/learn/notice that The table/chart above is showing that 15专业课 上升趋势上升趋势 to increase / an increase to go up to grow / a growth to jump / a jump to le

14、ap / a leap to reach a peak / a peak to soar / a soar to rise / a rise 常用的概括图表信息的词组和表达方式 下降趋势下降趋势 to collapse / a collapse to decline / a decline to drop / a drop to decrease / a decrease to fall / a fall to go down to reach a low point / a low point to reduce / a reduction 16专业课 升降程度较大升降程度较大 a grea

15、t deal /big/a lot clear / clearly considerable / considerably dramatic / dramatically great /greatly marked / markedly Much 常用的概括图表信息的词组和表达方式 obvious / obviously quick / quickly rapid / rapidly remarkable / remarkably Sharp /sharply significant / significantly strong / strongly sudden / suddenly 17专

16、业课 升降程度较小升降程度较小 a bit a little gentle / gently gradual / gradually little slight / slightly slow / slowly small steady / steadily 常用的概括图表信息的词组和表达方式 平稳状态平稳状态 to be hardly changed to have little change to keep steady to level off to remain constant to remain unchanged 18专业课 Exercise： Truck sales rose

17、Truck sales rose steadily from October steadily from October to December.to December. 19 专业课 Exercise： A steady fall in A steady fall in sales during sales during November and November and December followed December followed the sharp the sharp increase in increase in October.October. 20 专业课 Exercis

18、e： Truck sales Truck sales dropped down in dropped down in October, but October, but remained remained unchanged for unchanged for the rest of the the rest of the period.period. 21 专业课 0.000.00 500.00500.00 1000.001000.00 1500.001500.00 2000.002000.00 2500.002500.00 3000.003000.00 MarMarAprAprMayMay

19、 系列系列1 1 ran competition very popular launched newsletter for subscribers 2300 2700 2950 22 专业课 Findings Over the last three months, the number of visitors has increased by 650.There are two reasons for the increase. First of all, we launched a newsletter for subscribers. Secondly in May, we ran a c

20、ompetition which was very popular. 23专业课 Increase to means to take an amount and add to it, stopping when you reach a certain level. For example: take one apple, and increase to five. So you have 1, then add +1, doing this over and over, stopping when you reach 5. You end up with five apples. Increa

21、se by means to take an amount and add another specified amount to it. For example, take one apple, and increase by five. So you have 1, then you add +5 apples. Now you end up with six apples. 24专业课 With regards to costs, banners have cost 3200 euros a month but very few people seem to visit the webs

22、ite as a result of these. On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors. 25专业课 商务报告商务报告的结构的结构及常用句型及常用句型 Answer Conclusion（结论）（结论） It was decided/agreed/felt that No conclusions were reached regarding 也可直接陈述结论也可直接陈述结论，例如：

23、，例如： According to the findings above, it can be concluded that From the table shown, it can be concluded that Therefore, it can be concluded that 26专业课 商务报告商务报告的结构的结构及常用句型及常用句型 Answer Recommendation(建议建议) We would recommend that It is suggested/ recommended that The following are the recommendations

24、 Based on the analysis above, we recommend that / it can be concluded that With reference to the facts /advantages stated above, the following recommendations can be made 27专业课 Answer On the basis of the results, I have the following recommendations: On the basis of the analysis, it is reasonable to

25、 have the following recommendations: 如果需要进一步如果需要进一步拓展，可以描述一下建议拓展，可以描述一下建议 实施后可预期的进展或者景象。具体说法实施后可预期的进展或者景象。具体说法 是，建议结束之后，是，建议结束之后，so that 或者或者 thus 28专业课 Recommendations In order to increase this number I would recommend that we continue with the newsletter and run more competitions and quizzes. I al

26、so propose that we stop using banners and put more resources into setting up links with other sites to increase the traffic. continue with something to keep doing whatever was being done before. Oh, please continue with your discussion. Do you mind if I continue with my knitting as we talk? 29专业课 In

27、troduction The aim of this report is to _ Findings Over the last three months, the number of visitors has _.There are two reasons for the increase. First of all, we _ Secondly in May_ With regards to costs, banners have cost _ _but very few _ On the other hand, the newsletter _ Recommendations In or

28、der to increase this number I would recommend that _ _ Report on _ Tip 1: Keep the title of the report short. It only needs to tell your reader the subject. Tip 2: Divide your report into sections to make it easier to read. Use headings such as Introduction, Findings, Conclusions, Recommendations. T

29、ip 3: State the aim of the report in the introduction. This will include why you have been asked to write it and what you will have done by the end. Tip 4: In the findings section describe the facts and information. Avoid giving your opinion at this stage. Tip 5: In the final section, make recommend

30、ations based on the findings and propose action 30专业课 Introduction The aim of this report is to comment on the number of people visiting the company website in the last three months and propose a marketing strategy for the next three months._ Findings Over the last three months, the number of visito

31、rs has increased by 650.There are two reasons for the increase. First of all, we launched a newsletter for subscribes. Secondly in May, we ran a competition which was very popular. With regards to costs, banners have cost 3200 euros a month but very few people seem to visit the website as a result of these. On the other hand, the newsletter doesnt cost anything (other than my time) but has helped to increase the number of visitors. Recommendations In order to increase this number I