职业英语第二版基础篇Unit

1、Unit 6 Quality Unit 6 Quality Unit 6 Quality Conte nts Listening noticeable Your work has been remarkable this week. Reading A remarkable Tran: 这个产品质量优异。 Unit 6 Quality falling back from the flood stage; a period of decline The tide was at its ebb and the rocks were no longer underwater. Tran: 他的政治权

2、力降到了最低点。 Reading A ebb Unit 6 Quality v. to break (something) into pieces suddenly, noisily, and violently Although the bed was smashed to pieces, the man was unhurt. Tran: 这辆车在一次交通事故中被严重摧毁。 Reading A smash Unit 6 Quality n. the act of introducing something new The movement for technical innovation

3、is vigorously forging ahead in the factory. Tran: 我们引进了四项能提高生产率的创新成果。 Reading A innovation Unit 6 Quality n. the act of breaking up something; the act of troubling mentally or physically There has been a disturbance in the street; some people have been hurt. Tran: 绝对不允许有任何扰乱我们业务程序的行为。 Reading A dist

4、urbance Unit 6 Quality of or relating to a business sector, commercial production or sales of goods Many European countries are developed industrial nations. Tran: 中国是个工业化国家，因为有很多工厂。 Reading A industrial Unit 6 Quality n. the system of values by which one lives or works The companys philosophy is “p

5、utting quality first.” Reading A philosophy Unit 6 Quality n. a scientific method of determining what is right or wrong The scientist performs many experiments in his laboratory. Tran: 我们通过实验可知油和水是不相溶的。 Reading A experiment Unit 6 Quality Production was at a low ebb; There was no money to pay the st

6、aff; Complaints from refrigerator buyers. Borrowed some cash; Set about seeing what could be done to save the company; Gathered the workers in a yard outside the plant, and smashed 76 substandard fridges to pieces in front of them with the hammer. A- Task-1 Complete the following table according to

7、the passage. Reading A Unit 6 QualityReading A changing the whole global landscape. becoming the industrial production house for the world. making things that were designed and ordered by western companies. starting to sell in well-developed, tough Western markets, like Germany. Unit 6 Quality Decid

8、e whether the following statements are true (T) or false (F) according to the passage. A-Task-2-1Reading A F T T T F Unit 6 QualityReading A Work in groups of 4-5 persons and discuss how to improve the service of your college canteen. First, you list the major aspects that you are not satisfied with

9、; then, you analyze the reasons why the services are not satisfactory; finally, you work out some practical solutions. Unit 6 QualityBusiness Know-how Promoting Excellence in Quality Control l Develop a quality control system that works for the company; l Document the quality control policies proper

10、ly and keep documentation as simple as possible; l Check the process from time to time to ensure that the policies are being properly implemented; l Train the staff; l Involve the management and staff members in quality control procedures and periodic reviews; l Use standards to specify minimum qual

11、ity criteria for suppliers and encourage them through some form of recognition. Unit 6 Quality Rea din g B Reading B Text Task 1 Task 2 Unit 6 Quality Text B-1 Reading B Quality Control ProcessQuality Control Process Unit 6 Quality Text B-2 Reading B Unit 6 Quality Text B-3 Reading B ; Unit 6 Qualit

12、y Text B-4 Reading B Unit 6 Quality Text B-5 Reading B Unit 6 Quality B-Trans-1Reading B Unit 6 Quality B-Trans-2Reading B Unit 6 Quality B-Trans-3Reading B Unit 6 Quality B-Trans-4 Reading B Unit 6 Quality B-Trans-5 Reading B Unit 6 Quality D B-Task-1 Reading B EBCA Unit 6 Quality B-Task-2Reading B

13、 The following are some quality control tasks. Decide in which of the three quality control processes (IQC, IPQC, OQA) they are carried out. OQA IQC OQA IQC IPQC OQA IQC Unit 6 Quality List enin g Listening do not have excessive lead Unit 6 Quality L- Tas k 3-2 Listening & Speaking 3. Matt operates

14、through its own plants. True False _ 4. The recall has greatly influenced Matts orders. True False _ cooperate with other companies orders on the rise Unit 6 Quality L-3- Scrip t Listening & Speaking Unit 6 Quality L-3- Scrip t Listening & Speaking Unit 6 Quality L- Tas k 4-1 John is asking his busi

15、ness consultant about quality control. Listen to the conversation and tick off the points the woman mentions. Listening & Speaking Unit 6 Quality L- Tas k 4-2 Listening & Speaking Unit 6 Quality L-4- Scrip t Listening & Speaking Unit 6 Quality L-4- Scrip t Listening & Speaking Unit 6 Quality L- Tas

16、k 5-1 Listen to the passage twice and fill in the blanks with what you hear. Listening & Speaking In the late 1960s, a large department store in America had a special sale on electric knives. Although they were priced very low, surprisingly, few knives sold. The store then raised the price a little,

17、 and the knives quickly sold out. It is clearly different from what _ says. What could explain this strange phenomenon? The most likely explanation for this event is that people often make judgments about _ based on their prices. the demand and supply theory the quality of items Unit 6 Quality L- Ta

18、s k 5-2 Listening & Speaking Usually, high-quality items are expensive and low- quality items are cheap. Thus, when people see an item that appears unusually cheap, they suspect that the item has low quality. In the knives example, people must have thought that something was wrong with the knives be

19、cause the price was so low. When the store raised the price a bit, people no longer thought that the deal was _.too good to be true Unit 6 Quality L- Tas k 5-3 Listening & Speaking It is true that sometimes quality depends on price. For example, consider how parents would act if they had won _ and h

20、ad to hire someone to watch their baby. Would they seek out the cheapest babysitter available? If they love their baby, they wont act this way. Those who are willing to work for very little indicate that they are unable to get higher wages. They will probably provide low-quality child care. People k

21、now what is fair, and often _. a free vacation work less if paid less and work harder if paid more Unit 6 Quality 2. A: What measures do you adopt to ensure the quality? B: _ _. We use quite a few quality control measures, such as IQC, IPQC and so on. Work in pairs and switch roles to practice orall

22、y the following mini dialogs related to quality control. A: This is our first order with you but we are not satisfied with your slow after-sales service. B: _ _. I apologize for the inconvenience and promise to improve it immediately. 3. A: The complaint rate for our new product line is very high, a

23、lmost seven percent. B: _with the quality control system. There must be something wrong Listening & Speaking Unit 6 QualityListening & Speaking 4. A: Does your company follow ISO 9000? B: _ _. Sure, our company got ISO 9000 certification 10 years ago A: Hello, the machine I bought from your company

24、doesnt work. Whom should I call? B: Im sorry to hear that. Would you try _ our customer service department 0755-288888888. Unit 6 Quality Writi ng Writing Task 1 Task 2 Unit 6 Quality Revise the following inappropriate sentences in questionnaires and explain why. How do you feel about our products a

25、nd do you have any suggestions for our improvements? Dont you think the distribution of fashion magazines is adequate? 3. Do you think the delivery service is prompt and liable? Doublequestions. The sentence should be divided into two separate questions: How do you feel about our products? Do you ha

26、ve any suggestions for our improvements? Negative question. Do you think the distribution of fashion magazines is adequate? Difficult terms. Do youthink the delivery service is quick enough? W- Task 1-1 Writing Unit 6 Quality W- Task 1-2 Writing In a typical month, how often do you shop online? 5. H

27、ow do you usually go to work? By bus. By subway. By private car. The question doesnt include all the possible alternatives. By bus. By subway. By private car. By ship. By train. By bike. On foot Not specific. In October, how often do you shop online? Unit 6 Quality W- Task 2 Suppose you are hired by

28、 the marketing department of a mobile phone company, and asked to prepare a questionnaire to determine college students preference for messenger products (聊天软件). Please finish the question part of the following questionnaire for collecting related information from your classmates. Writing What is yo

29、ur gender? What year student are you? Which messenger brand do you choose? What is the most important thing to consider when you choose a messenger product? A. Cost. B. Reliability. C. Popularity. D. Ease of Use How often do you use your messenger? A. Male B. Female A. The first year. B. The second

30、year. C. The third year. A. Tencent QQ. B. MSN Messenger. C. Yahoo Messenger. D. Skype. E. WeChat. F. Others A. Frequently. B. Sometimes. C. Seldom. D. Never. Unit 6 Quality MiniMini-project Work in groups. Your company specializes in childrens toys and has lately developed a new product. Search the

31、 website of China Quality Certification Centre (CQC), and try to find out the information on the quality certification your new product is subject to. Then report the details in class. Below is the homepage of CQC for your reference. Your report should include the following information: 1. Which pro

32、duct certification can be awarded to your new product (e.g. CCC, CQC, CB or ISO)? 2. Brief introduction of the certification (e.g. CCCs full name, products subject to CCC, etc.). 3. What does a sample of certification look like? Unit 6 Quality Sam ple Mini-project Unit 6 Quality Langu age Lab Langua

33、ge Lab Task 1 Task 2 Task 3 Task 4 Task 5 Unit 6 Quality LL- Task 1 Language Lab Match the words on the left with their meanings on the right. Unit 6 Quality LL- Task 2-1 Language Lab Complete the following statements with the words from Task 1. Change the form if necessary. Unit 6 Quality LL- Task 2-2 Language Lab Unit 6 Quality Complete the sentences with the following phrases. Change the form if necessary. LL- Task 3 Language Lab Unit 6 Quality LL- Task 4-1 Language Lab Rewrite the following sentences after